E-tourism: Social Media Strategy for Turquoise Holidays

E-tourism

Contents
INTRODUCTION.....................................................................................................................................3
Literature Review......................................................................................................................................3
Current social media strategy of Turquoise Holidays..............................................................................3
Case Study Evaluation (Findings)............................................................................................................6
Developments of Social Media and mobile technology on Hospitality Businesses.................................9
New Social Media Strategy.....................................................................................................................10
Recommendations.................................................................................................................................11
REFERENCES........................................................................................................................................13

INTRODUCTION
Tourism is described as assessment, designing, application in relation to information
technology in hospitality sector. The direction of Information Technology has changed nowadays
in a complete manner. The customer focuses on selecting their destination by making
comparison of cost of different industry. Therefore, it is necessary for company to use
information technology in an effective manner in order to bring innovative ideas within business
organization. There are various benefits of tourism such as it permits allowance to the company
to interact with its user in an effective manner and also helps in enhancing reservations.
Therefore, in this report the company is taken which is named as Audley travel. It is a travel
company located in UK that provides customized packages to its user to various destinations
around the globe. The company focuses on keeping its existing user and attracts large number of
user by emphasized on detail of facilities provided by them. Due to have superior presence of
social media on different platforms such as YouTube, Face book which helps in attracting ample
of user at marketplace. This assignment assesses the improvement in mobile technology and
social media within hospitality organization. It also involves an assessment of the strategy which
is adopted by organization that is related to social media with different recommendations. In
addition to this, the evaluation or findings from this case and innovative strategy of social media
is also involved in this report (Goecke, 2020).
Literature Review
Current social media strategy of Turquoise Holidays
A social media technique signifies how business organization adopts social media for
making appropriate connection with its user and accomplishing goals in timely manner. It also
analyzed that various tool used by the company in an appropriate manner. For maintaining
appropriate strategy of social media, it is significant for company to adapt proper channel.
Audley tourism company focuses on using effective social media tool for increasing its brand
image that help in attracting ample of user. The organization has operated their business across
the world by using these platforms such as YouTube, Twitter as well as Face book and many
more. It also helped in engaging more and more customer and maintains a superior position at
Marketplace. The company focuses on providing continuous updates regarding innovative
services provided on various platforms for increasing awareness of customer towards company.

The present strategy related to social media which is used by the company named as Instagram,
Twitter as well as YouTube and many more. Tourism sector is considered as most popular
industry and provide more profit to business organization. Therefore, the main focus of company
is to provide effective services to its user for satisfying their need. They adopt different kind of
mobile technology and social media techniques for satisfied customer during the particular phase
of time period.
It is beneficial or advantageous for organization as it enhances sales and customer around
the globe. In addition to this, the company focuses on different ads which are depend upon
customer satisfaction. By using Face book, the organization generate leads that help in increasing
engagement of customer. In order to compare other social media tools such as advertisement,
Face book that help in targeting ample of user at marketplace. The organization focuses on
bringing innovative ideas within organization for satisfying its customer. When an innovative
advertisement is improved, it is tested by small community for assessing its effectiveness level.
There are various numbers of users on Face book and Instagram that is determined as a major
advertising tool around the globe. Advertisement as well as its facility provided by Instagram
helps the company in increasing the engagement of customer (Múgica and Berné, 2019).
The organization also focuses on post videos as well as picture in order to increase the
engagement level of customer at Marketplace. Taking benefits of different techniques of
platform, the organization connect the advertisement to different landing page of website that
permit allowance to its customer to directly involved or connect with the organization. The main
purpose of organization is to provide holiday package to its user for satisfying them. For
attracting them, the organization post customizes photos of individual person and also provides
different deal to its user that helps in increasing buying of user. The company also focuses on
bringing innovative ideas for achieving competitive edge at market place. It helps them in gain
popularity and knows the social media technique in an appropriate manner. Hash tag is
considered as a greatest method for business organization in order to connect with its Niche
market.
Being live on Instagram resulted in increasing sales for organization in few years. Twitter
advertisement is considered as other social media technique that is adopted by company in
current time. They offer a platform that increases experience level of customer during the period