E-Tourism: A Literature Review
Added on 2021-02-20
15 Pages5956 Words65 Views
E-Tourism
Table of ContentsINTRODUCTION...........................................................................................................................1Literature review..............................................................................................................................1Overview of social media............................................................................................................1Hospitality business with social media presence.........................................................................2Current strategies.........................................................................................................................3Findings...........................................................................................................................................5Discussion........................................................................................................................................6New Social Media strategy..............................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONE-tourism can be defined as to investigate, plan, execute and apply e-commerce solutionsin Travel & tourism industry. Therefore, it enables to provide tourism destination. Hospitalitysector is wide category of fields within facilities industry that includes food and drink services,theme parks, travelling, lodging, event planning and cruise line. Since for so long hospitalitybusinesses serves their best services or products to customers. With the help of social media marketing and mobile technique hotels and resortsadvertise their facilities or goods which help to grab the attention of potential people. Socialmedia is set of applications and websites that enables people or users to share and create contentin social networking sites. It is one of the best source to communicate with other people far awayfrom one nation to another country. It is an interactive computer mediated technology that helpfor sharing and creation of ideas, information and career interests. Social media facilitates transferring data through building of practical communities andnetworks. The present report is based on Qbic hotel in UK and its social media presence. Itexplains organization presence on social media and its current strategy related to the same.Furthermore, in this report Literature review justifies depth information about new social mediastrategy of company and clarifies benefits of it for both business and customers. Literature reviewOverview of social mediaAs according, Leung, (2017) Social media define as the second generation of web designand developed technology, that purpose is to facilitate communication, interoperability, securesinformation transferring and collaboration on (WWW) World Wide Web. Facebook, Twitter,LinkedIn are one of the best and most popular social media sites that connect person or group ofpeople together. In modern marketing world hospitality businesses used social media marketing andconsider it as the best source of promoting products or services in marketplace. Qbic hotel runtheir small and medium size business in UK with its social media presence. Company operatetheir everyday operations effectively and promote its facilities with the help of social mediaplatforms and various sites that help to gain profit and increase customer base. All the sites isdetected as better tools for creating online communities of people who share activities, interests1
and objectives. Internet allow organizations and individuals to overcome time constraints whichin turn permit companies and customers to connect all around the world at any time. Discussed by Xiang, (2017) Social media in current modern world becomes more popularmarketing channel or tool, especially with hospitality industry and tourism sector. The customersof today wants to find easy accessible details about accommodation alternatives, destinations,hotels, resorts and other services using social media and internet. Therefore, hospitality businessneed to be present on social media sites in order to serve its consumers with current information.Qbic hotel presence in social media garb people attention in which they provide discounts andother offer in reasonable prices. As per the Kim, (2016) social media is used by hospitality business or Qbic hotel as it isvery beneficial for business growth and success in marketplace. Social media help to buildcredible reputation of company and also build brand awareness which is effective for business.Through creating online presence hospitality business can be able to gain revenue and attractpeople more the before. Discussed by Sotiriadis, (2017) social media contribute to grab theattention of potential customers and retain existence ones that help to increase profitability andproductivity. They will be able to serve its best and better than competitors in marketplace withthe help of social media marketing and sustain for longer time period. Hospitality business orhotels make the best use of social media, digital channel communication encourage transparencyin acquiring customers response on the ongoing basis and support to tackle them effectively.When Qbic hotel use social media platform they can readily retain and engage with clients. Inhotel it is very vital for business success and market growth in UK. It provides company changeto create or build strong relationships with guest, strengthen firm's online repute and create SEO.Due to technology changes and advancement in it hospitality business used at large level that isessential and profitable. Most of the people appreciated benefits and advantages of using socialmedia for number of business purpose. Bilgihan, (2015) elucidated that social media marketingbring many advantages for company that help to expand their small size business at large levelwhere they have large customers base and enable to build high reputation. Hospitality business with social media presenceAs per view of Ladkin, (2016) Social media has affected hospitality business the most asboth positive or negative side, it also impacts on their operational efficiency and businessstrategies. Social media is beneficial for business as well as customers. It effects on their daily2
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