E-Tourism and Hospitality Management
Added on 2020-01-23
17 Pages5755 Words127 Views
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E-TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1Literature Review........................................................................................................................1Case Study Findings....................................................................................................................5Criteria fore evaluating the social media....................................................................................7Evaluation...................................................................................................................................7Social media used by the firm...................................................................................................10Social media strategy................................................................................................................11CONCLUSION .............................................................................................................................11REFERENCES.............................................................................................................................12
INTRODUCTIONIn the present scenario, with rapid expansion in information and communicationtechnology (ICT), all aspects in tourism and hospitality sector has developed with the need tointegrate technology with curriculum. This helps company to develop its activities as per thecurrent technological advancement. Hospitality industry is facing several new developments inthe context of consumer behaviour and operational technology which has come up with severalappliances and software that help the firms to grow in the market. Further, with regular changesin technological aspects which mainly include the use of internet has come up with a drasticchange in the tourism and hospitality sector. In the present times, online offering in relation totourism services are required for building and sustaining competitive edge over others. This inturn enables firm to enhance customer base by offering the travel packages or services to thelarge number of customers (Buhalis and Law,2008). Thus, to attain a competitive edge in themarket, it is important for companies to adopt the latest electronic techniques that will bebeneficial for performing the activities of firm in an efficient manner. Further, E-tourism is a process of implementing IT and E-commerce in the firm toenhance its productivity. Moreover, E-tourism assists in providing different facilities such asgiving information through the means of websites, using mobile applications, different software,etc. which help to avail the services in an efficient manner. In this report, a detailed study ismade for Jesmend Dene hotel. It is an efficient hotel which provides accommodation and foodfacility to the customers. In this, evaluation been done on recent technologies which are highlybeneficial for the firm. Moreover, the usage of social media and its impact has been studiedefficiently. Hence, core study is based on the development of ICT and E-commerce in hospitalityand tourism sector.Furthermore, it has been seen that ICT has a greater influence on hospitalitysector as with the advancement in the technology they are able to service with greater qualityservices to the customers. This has changed the perceptive of seeing the business. Moreover,several ways and equipments are served to the people which help them to serve with greaterassistance. The facility of online payment facility provided by organization assist customers inmaking their payment procedure easy. Further, it can be said that mobile technology is havinghigh influence on developing the functions and operations provided by hotel.1
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