E-tourism Assignment Solved

E-TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
Literature Review.............................................................................................................................1
Advantages and disadvantages social media in context of tourism.......................................2
Case Study Review on Artist Residence.........................................................................................5
Discussion on Artist Residence......................................................................................................6
Importance of social media for the field of tourism...............................................................7
New Social Media Strategy for Artist Residence............................................................................7
Conclusion.....................................................................................................................................10
.......................................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
E-Tourism can be defined as the process of digitalisation where every single work is
conducted through electronic media. It is necessary for almost every company because of current
utilisation of internet field (Pantano and Di Pietro, 2013). There have been significant changes
for the improvement of every organisation through social media. At present, E-Tourism is
helping to pre - plan the schedule for future trip and also it is very important as it helps to decide
our budget according to set plan. The use of the internet has forever changed the structure and
the principles of the tourism industries. It has been the major part for every tourism industry
when it comes to earn more money.
In this report, the discussion is related with Artist Residence where company takes active
participation in social media. Artist Residence uses social media as a marketing tool to provide
necessary information regarding their services, offers and many more. The main aim of Artist
Residence is to provide all those services to tourist which are required at the time of travelling.
The case study will help to support the answer regarding development of social media and
different strategy for organisation. Also, literature review will help to find what can be used for
improving the tourism field in internet. Even it will assist how necessary it is, with its advantages
and disadvantages.
Literature Review
The role of social media is increasing day by day which helps to increase the business of
tourism sector rapidly. In every country social media is playing significant role in improving
brand awareness and also in maximising the base of visitors . Recently, from the data it can be
seen that around 50% people are engaged in social media. As they use different application like
Facebook, Instagram, Twitter and many more just to make there travelling easier. Organisations
are showing there interest regarding social media in order to expand their business. Artist
Residence uses social media to influence people for taking active participation in different
activities like providing additional discount when booking is done through website. This types of
active help to attract tourist.
According to “Benxiang Zeng” tourism is one of the hot topic for social media where
involvement can be seen of youths. Social media provide complete information regarding hotel,
area to be visited while travelling and according that decision can be taken. It is one of the
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excellent strategy for promoting tourism industry through social media network. Also, it helps to
increase the number of visitors every year. At present, most of the companies are showing their
interest on social media for the growth of there business where as SMEs can use this technology
to setup their business in modern way as it attracts the people according to there preferences. It
can be said that there is a vast relationship between social media and tourism but it must be used
in a positive manner which can provide different advantages but while connecting to this field
every organisation must while doing promotion they must know that they are not allowed to
show anything wrong about any other organisation. Tourism company can make there own
website where they can display all the related information regarding offers and services which
they usually provide to there guests.
Advantages and disadvantages social media in context of tourism.
Some of the advantages and disadvantages social media in context of tourism are:
Advantages
 It helps to increase the guest for hotels and many more.
 Printing advertisement in the newspaper it consume lots of time but if publicity is done
through social media then it will consume less time (Theobald, 2012).
 It will reduce the cost of printing in different newspaper and even in different traditional
market promotion process.
 It helps to reach out the maximum number of people who are searching for new place to
visit.
 Social media always help to compare between two or more than two hotels which can
clear the doubts of customer that which place is suitable for them to stay.
Disadvantages
 It might be costly for hotel if they are new in this field as it required manpower who must
operate it.
 It might not be successful every time as according to our plans.
 Its process is lengthy which must be followed at the time of promotion.
As there are advantages and disadvantages of social media on E-Tourism so it must be
well planned regarding how to work on particular area (Kounavis, Kasimati and Zamani, 2012).
SMEs have shown the rapid growth in the field of digital market where they plan themselves
according to working condition. E-tourism market is expanding day by day and to sustain in the
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