Marketing Plan for Eagle Boys Pizza: Analysis, Opportunities, and Strategies

Running head: MARKETING PLAN
Marketing Plan
Name of the Student
Name of the University
Author Note

1MARKETING PLAN
Table of Contents
Introduction......................................................................................................................................3
External environment analysis.........................................................................................................3
PEST analysis..............................................................................................................................3
Political....................................................................................................................................3
Economic.................................................................................................................................4
Social.......................................................................................................................................4
Technological..........................................................................................................................4
Situational analysis..........................................................................................................................5
Strengths......................................................................................................................................5
Weaknesses..................................................................................................................................5
Opportunities...............................................................................................................................5
Threats.........................................................................................................................................6
Identify the opportunity...................................................................................................................6
Market analysis................................................................................................................................7
Segmentation...............................................................................................................................7
Targeting......................................................................................................................................7
Positioning...................................................................................................................................8
Competitors..................................................................................................................................8
Objectives and strategies.................................................................................................................8

2MARKETING PLAN
Three year forecasts.........................................................................................................................9
Summary statement.....................................................................................................................9
Projected Break-even analysis...................................................................................................10
Projected Profit and Loss Account............................................................................................10
Projected Cash Flow statements................................................................................................11
Balance Sheet projections..........................................................................................................12
Measurement of product performance...........................................................................................13
Conclusion.....................................................................................................................................14
Reference List................................................................................................................................15

3MARKETING PLAN
Introduction
Eagle Boys Pizza is an Australian company that specializes mostly in the American-
Italian cuisine and emphasizes on producing delicious pizzas for the customers. The company
was founded by Tom Potter in the year 1987 in Albury that is situated in New South Wales. The
headquarters of the company is located in Annerley that is situated in Queensland. The company
was bought over by a group of venture capital that is based in Queensland in the year 2007 and
was the leading company with more than 340 stores in all over Australia. By the end of 2014, the
number of stores for the company reduced drastically and only 170 were in production. The
company was merged with Pizza Hut in 2016 and has been in operation since then. The company
is the fourth largest pizza store in Australia and has a market share of about 10 percent (Lamb et
al., 2017).
External environment analysis
PEST analysis
Political
These issues are inclusive of the rules and regulations that are present within the judicial
system that affects the business in a number of ways. The company does not face any political
factors in the Australian market after it has merged with Pizza Hut due to the low rate of
competition that is present in the market. The company however needs to adhere to the policies
listed under business employment, taxation and pollution policies that are present within the
country (Ho, 2014).