Case Study Analysis of Eagle Peak Fabric: Internal and External Environment

This case study analysis focuses on the internal and external environment of Eagle Peak Fabric, a sustainable clothing organization. It discusses the strengths, weaknesses, opportunities, and threats of the organization and provides recommendations for improvement.

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Case Study Analysis
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Introduction
“To provide sustainable clothing to the adventures of British Columbia”. This is the strategic
mission of the Eagle Peak Fabric business, but as presented in the case study the implementation
of this study has not been successful in recent years. Sustainability is a major concern in the age
of modern clothing industry. Over the last ten years, increasing awareness of social responsibility
and the environmental sustainability concerns around the clothing industry has caused a rise in
the implementation of sustainable business initiatives. Mark Davies needs to come up with better
strategic management approaches to cope with both the internal and external environmental
conditions that his organization is facing.
Currently, Eagle Peak manager is determined to tackle the issue of reputational damage that
happened to one of the company’s main supplier of raw materials. Throughout this report, the
focus will remain on Eagle Peak Fabrics internal environment, external environment, current
strategy as well as the future recommendations that will enable the organization to remain
competitive and achieve its mission. The SWOT tool will be used to do a situational analysis of
the organization with an aim of presenting the internal strengths(S) and weaknesses (W). The
tool will also help in the analysis of the opportunities (O) and threats (T) that Eagle Peak fabric
organization is facing in its current external business environment (Ouma, 2017).
Internal Environment Conditions
Internal environmental conditions can be defined as those conditions that occur or exist within
organizations and they have a direct link to the organization policies, culture, and policies
(Argyris, 2017). As one of the leading organization in the clothing industry, Eagle Peak has
various strengths which have enabled it to survive well in the marketplace. Based on the case

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study provided in class, some of the strengths of Eagle Peal are; a positive reputation and brand,
a workforce that is skilled and conscious about their roles in the organization.
Over the years Eagle Peak has invested a lot of time and resources to maintain the company’s
brand. This is evident from the organization president, Mark Davies who even spearheaded the
revising of the company mission in 2015. The popularity of the organization brand name is also
seen by the quick attention that the companies get from the media after one of its supplier's
reputations goes viral. A brand can be very important especially when an organization is
introducing new product categories in the market. The company’s workforce is also very skilled
and conscious. This is portrayed by the brief narration of the situational viewpoints from various
company employees such as Daniel Frank, Mark Davies, and Jennifer Smyth.
Eagle Peak also has some internal weakness conditions that they need to improve upon to build
on its competitiveness. The largest weakness that the organization is currently facing is
reputation damage. Their main supplier, Artemis Fabrics, was under the investigations for unfair
labor practices. Basically, the public would be very quick to connect this bad name to Eagle
Peak. Also, the organization lacks a robust management system. This is seen by the fact that the
production manager could easily play a blame game when things are not going well in his area.
This behavior could highly be the reason why Daniel wrote a resignation letter when his boss,
Michael Robertson blamed him for lack of progress in the production line.
External Environmental Conditions
External environmental conditions present the opportunities and threats that an organization is
facing from its general environment as well the global environment (Shafritz & Jang, 2015;
Argyris, 2017). Opportunities that Eagle Peak can utilize include the online marketing and

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expansion to other states. The customers in the country are increasingly demanding to perform
some if not all transaction through the internet. This is a field that the organization can make use
to beat their competitors.
Finally, the Eagle Peak faces external threats which can hinder it from achieving its objective of
sustainability. The most eminent external competitor being that their main home competitor is
doing extremely well. The success of the close rival to Eagle Peak is explained by Chantal, the
Production Manager. Chantel highlight that the company pays better, gives longer holidays and
also rewards it best employees with tips and promotions. This is directly opposite of the case of
what Peak Organization is doing.
Conclusion and Recommendations
Considering all the above forces, it is clear that the largest problem for Eagle Peak being the
victim of their main supplier, Artemis fabrics. The organization president Mark Davies must,
therefore, a establish stable and an early advantage by using other suppliers who strictly follow
the sustainable production principles. The organization, led by the president, should then start
employee appraisal programs within the organization that recognizes the efforts of dedicated
staffs. This is important due to the fact that such efforts improve the motivation the employees in
an organization (Polassky et al 2011). The organization should also use the internet to its
advantage because the country consumers, as well as international clients, are making use of the
digital resources. Utilization of the said recommendations will not only enable Eagle Peak to
achieve its mission, but it will also give them a competitive edge over their rivals.

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References
Argyris, C. (2017). Integrating the Individual and the Organization.
Chuck, W. (2009). Principles of Management.
https://www.cotronline.ca/pluginfile.php/587455/mod_resource/content/1/Eagle%20Peak
%20Case%20Study.pdf
Ouma, C. A. (2017). Planning for Organizational Change and the Role of Leadership in
Implementing Change.
Polasky, S., Carpenter, S. R., Folke, C., & Keeler, B. (2011). Decision-making under great
uncertainty: environmental management in an era of global change. Trends in ecology &
evolution, 26(8), 398-404.
Shafritz, J. M. & Jang, Y. S. (2015). Classics of organization theory. Cengage Learning.