Growth Sustainable Business Plan for Earth Tu Body - Desklib

This business plan outlines the proposed future business, customers analysis, competitive analysis, skills analysis, profit and loss account, cash flow forecast, break even analysis, sources of funding, resource planning, type of organization, management information system, and vision for the business idea of Earth Tu Body.

Growth Sustainable Business
plan
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed Future business.......................................................................................................3
Customers Analysis................................................................................................................4
Competitive analysis..............................................................................................................4
Skills analysis.........................................................................................................................5
Profit and Loss account..........................................................................................................6
Cash flow forecast..................................................................................................................7
Break even analysis................................................................................................................8
Sources of funding..................................................................................................................8
Resource planning..................................................................................................................9
Type of organisation.............................................................................................................10
Management information system (MIS)..............................................................................10
Vision for business idea........................................................................................................11
CONCLUSION..............................................................................................................................11
References:.....................................................................................................................................12
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INTRODUCTION
New business organisation are developed for the sustainable growth. Business plan is the
brief written document that outlines the activities, products, competitors, goals, visions and aims
of the new business (Berger and et. al., 2021). A accurate and good business plan includes
executive summary, marketing strategy, product and services, financial planning and budget. The
purpose of developing a business plan is helping the key stakeholders of the new business
venture to articulate a strategy for effective execution of business. Thus, an effective business
plan helps the business operators an insight for steps to be taken, timelines to be anticipated and
resources needed for achieving the business goals. This helps the business to prosper and grow to
heights. The present report is the business plan of the new brand “Earth Tu Body” that is
developed to serve vegan organic perfumes. The report will outline proposed future business, its
customers, competitors, skill analysis and sources of funding. The report will also outline the
type of organisation and vision of business idea.
MAIN BODY
Proposed Future business
The “Earth Tu Body” is the best quality brand operating in the retail industry and will
perfume as their products. The product of the business is the organic vegan perfumes and to
produce the product the business will use organic, botanical and other environmental friendly
natural ingredients. The brand will produce different scent perfumes as per the demand of the
market and all will be made with natural ingredients like cedarwood, fruits such as orange,
strawberry etc., ginger, flowers such as rose, jasmine, lotus, lily etc. to produce the scent the
producers of the product will utilize organic, clean and plant based ingredients which will offer
chemical free natural scent. The fragrance of the organic vegan perfumes produced by the Earth
Tu Body brand will has lime and light aromatic not so strong yet long lasting inhaling level. This
new business has come up with the innovation of new type of vegan, natural and organic
perfumes that use no chemicals and synthesis ingredients for fragrance. The perfume has such
natural aromatic fragrance that is not harmful to breathe and also is animal and environment
friendly.
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When any business is coming up something innovative and new idea in market it very
important to protect its rights of manufacturing, product packaging, logo, process etc. for this
product of the Earth Tu Body the most suitable intellectual property right for the company is
patent. The patent is the IR that will protect the composition of new fragrance, and process of
developing a perfume. To protect the logo and name of the company from being copied or steal
by any other competitor the company will use the trademark intellectual property right.
Customers Analysis
The target customers of the vegan organic perfume products of the is the B2C customer
base. As the company will sell its product in the retail market of the United Kingdom. The brand
will raise its selling quantity by targeting the customers. For identification of the right target
customers to whom the products of the Earth Tu Body will be sold STP is conducted and
discussed below:
Segmentation: the market will be segmented into the small groups in order to create ease for
targeting the right base of customers. For the Vegan organic perfumes the main customer
segment will be persons that are fitness freak and workout in gyms. This is the behavioural
segmentation.
Targeting: as part of targeting the right customers at the right time the Earth Tu Body will target
the customers during the their age of 18-60 years as this age group there is more concern for the
health especially among women segment. Thus the product will be buy by the people those who
care for their health and are conscious of gaining weights etc.
Positioning: for the Earth Tu Body, company to gain competitive edge in the market it is
important to position its products through effective promotional tactics. For this product of
herbal organic Vegan organic perfumes the company will offer complementary short packaged
Vegan organic perfumes for customers to try different flavours for free through their unique
packing and reusable bottles in order to create loyal customers through USP.
Competitive analysis
The competitive analysis is the framework to analyse the competitors and there power in the
market through their actions and strategies. For any business competitors are the serious threat
therefore, it is important for the Earth Tu Body perfume brand to analyse their competitors using
Porter’s five force model.
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Bargaining power of customers: In the perfume industry the Buyers does not have much
Bargaining power as the industry is considered under the premium sector and customers are
ready to buy good fragrance as per their preference and smelling taste. This factor is highly low
for the Earth Tu Body which is the key advantage for the growth of business.
Bargaining power of suppliers: the suppliers of the raw materials for the perfume production
contain relatively very high Bargaining power in this industry. As there are very limited
suppliers for the Organic Raw materials of the Earth Tu Body perfume products. This is not good
sign for the business of Earth Tu Body.
Competitive Rivalry: in this industry the competitive rivalry is not much as the every brand has
its own product formula and uniqueness. This makes easy for the Earth Tu Body to enter such
market and make the position among the other competitors.
Threat of new entrants: there is high threat of new entrants as this industry has good scope and
size for the growth due to fewer players. This makes tough for the existing business to cope in
the market. The Earth Tu Body ahs same reason to enter this market with such innovative
product.
Threat of substitutes: the existing players of this industry are very strong and sell premium
range products. Thus, for the customers fragrance is all what matters which bring this threat high
for the Earth Tu Body brand.
Skills analysis
Basis Description
Skill possessed Entrepreneurship skills are the key skills to
carry forward a business further in further. As
with good entrepreneurship skill the Earth Tu
Body company is able to bring innovation and
risk taking abilities in the employees and due
to which business is exploiting every possible
opportunity of the market with effectiveness.
Skill needed For the successful business in future the
financial forecasting skills are very essential as
this help the new business start-ups to monitor
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their cost and expense in order to gain high
level of profits.
Skill Gap The market research skills are the huge
weakness as this lets the business delay in
exploiting some opportunities that has been
grabbed by other competitors due to
inappropriate market research.
Profit and Loss account
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Earth Tu Body Ltd.

Cash flow forecast
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Break even analysis
Sources of funding
There are different sources of funding for the new business such as:
Bank loans: the lending of loan from the bank is the most common form of funding as the there
are different policies and schemes for the new start-ups to take loan at low interest rate.
Angle investors: this source of funding is a form kin which there are some unknown investors
that invest in the new businesses and there is no pressure of returning money as they hold the
part in business.
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Venture capitalist: these are money lenders for the start-ups and and then involved into the
decision making of the business as the shareholders as they have expectation of high returns
from the business and its operations.
Among the all the above sources of funding the Bank loans is the most suitable source of
funding for the Earth Tu Body as the company as new start- up want money in hand but not the
many people to share their profits with.
Resource planning
Planning of resources is the huge task as the ineffective handling of resources may cause extra
cost to company and also lack of resources can disrupt the process of developing a product. For
Earth Tu Body it is very important as a part of business proposal to identify the tangible and
intangible resources and how they will be obtained on periodic basis.
Tangible resources: raw materials include: herbal plants, oils, flavours etc., land, machinery,
cash etc. all the resources that can be physically touched and can be liquidated easily. To obtain
these resources the company have some suppliers that will supply the raw materials on daily
basis. For the cash the company has the bank loan.
Intangible resources: the resources like intellectual property rights, brand recognition,
trademarks, customer base, goodwill etc. are the resources that has no physical existence but are
highly important resource for the business to survive and gain high market share. The effective
product with effective vision of the company is the strength that will help the company in
obtaining the goodwill and brand recognition. With the legal contracts and legal documentation
the company will obtain all its copyrights, patents and other intellectual property rights for the
safety of business.
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Type of organisation
As the Earth Tu Body is the new start-up with small size organisation contains limited
employees and operates at small scale. The company is the private limited organisation in which
the ownership is held privately by one person.
Management information system (MIS)
The management information system helps an organisation in increasing the operational
efficiency of the company. For the new business Earth Tu Body that has a product line of fresh
and Vegan organic perfumes the inventory control is very effective MIS system as the herbal
products are limited and are required to utilized optimally without any wastage in order to
business objectives. The inventory control system has aim of managing the inventory and
ensuring that all the resources are aligned at the right place and are used by right hands so that
they are used to their full potential. This system will used by the Earth Tu Body brand to manage
all the managing aspects of the inventory of the organisation such as warehousing, storage,
shipping, tracking etc. This will make the business convenient and also the stock cost will be
under control which will help in running a successful business.
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Vision for business idea
The vision for this business idea of developing the herbal, Vegan organic perfumes is to inspire
the people by offering the scent that make them connect with nature and healthy odour to breath.
To promote healthy lifestyle which comply with nature.
CONCLUSION
It is concluded from the above report that in order to have effective business plan the proposed
future business must contain the all the information for appropriate business execution. For the
better understanding business and its offerings it is important to be aware of target customers,
their needs, USP of product and its competitors. Hence entrepreneurship skills are important for
developing a business. Financial planning is also the most important aspect for the business plan
to have adequate amount of financial resources. Thus, new ventures are mostly private type of
organisation has sole ownership. To control the business the appropriate management
information systems are required for the business in order to meet business objectives and its
visions effectively.
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References:
Books and Journals
Berger, E.S and et. al., 2021. Digital or not–The future of entrepreneurship and innovation:
Introduction to the special issue.
Cancino, C.A and et. al., 2020. Evolution of the entrepreneurship and innovation research in
Ibero-America between 1986 and 2015. Journal of Small Business Management, pp.1-
31.
Hilson, G. and Maconachie, R., 2020. Entrepreneurship and innovation in Africa's artisanal and
small-scale mining sector: Developments and trajectories. Journal of Rural Studies, 78,
pp.149-162.
Si, S. And et. al., 2020. Business, entrepreneurship and innovation toward poverty reduction.
Ben Arfi, W. and Hikkerova, L., 2021. Corporate entrepreneurship, product innovation, and
knowledge conversion: the role of digital platforms. Small Business Economics, 56(3),
pp.1191-1204.
LESTARI, S.D and et. al., 2020. Antecedents and consequences of innovation and business
strategy on performance and competitive advantage of SMEs. The Journal of Asian
Finance, Economics, and Business, 7(6), pp.365-378.
Ahadi, S. and Kasraie, S., 2020. Contextual factors of entrepreneurship intention in
manufacturing SMEs: the case study of Iran. Journal of Small Business and Enterprise
Development.
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