Ease Mortgage Limited: A Comprehensive Marketing Plan

Running head: FINANCE
Finance
Name of the Student:
Name of the University:
Author’s Note:

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FINANCE
Table of Contents
Executive Summary.........................................................................................................................3
Objectives........................................................................................................................................3
Situational Analysis.........................................................................................................................4
SWOT Analysis...............................................................................................................................4
PESTLE Analysis............................................................................................................................5
Competitive Analysis.......................................................................................................................7
Market Analysis...............................................................................................................................8
Marketing Goals..............................................................................................................................8
Market Strategy...............................................................................................................................9
Market Segmentation.....................................................................................................................10
Market Positioning.........................................................................................................................10
Marketing Tactics..........................................................................................................................10
Product Strategy.............................................................................................................................11
Service Strategy.............................................................................................................................11
Pricing Strategy.............................................................................................................................11
Distribution Strategy......................................................................................................................11
Promotion Strategy........................................................................................................................11
People Strategy..............................................................................................................................12
Research.........................................................................................................................................12

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FINANCE
Consumer Research.......................................................................................................................12
Market Research............................................................................................................................12
Consumer Behavior.......................................................................................................................13
Marketing Budget..........................................................................................................................13
Evaluation......................................................................................................................................13
Implementation Plan......................................................................................................................13
Bibliography..................................................................................................................................15

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FINANCE
Business Name: Ease Mortgage Limited
Prepared By: Mr. Jonathan Charles
Executive Summary
Ease Mortgage is a developing and a new mortgage broking organization that is tries to
satisfy the wants and the demands of the customers in accordance to the loans and lending desire
a person, builders, real estate professional etc. The organization dedicated in several varieties of
the sources of mortgage and even looks to provide and recommend the most effective loan for
their customers that would have the most precise rates of interest, terms and expenses in order to
gratify the needs and the desires of their existing and prospective customers.
Mr. Steve Marley is the person who has undertaken all the investments for the
organization and Mr. Marley is a licensed mortgage broker who has an experience of over 7
years in the area of mortgage broking. Mr. Marley has appointed two individuals who function as
junior mortgage brokers and they have the responsibility of undertaking meeting with the
customers and satisfying the demands and the requirements of the client and thereby being able
to provide good and extensive services that is demanded by the customers.
Objectives
The company has the intention of providing extensive mortgage broking services and
activities. The organization tries to focus on providing personalized and skilled services and
recommendations in order to attain the desires of each and every customer. The organization has
their office situated in the business hub of Sydney and hence have the advantage of being able to
reach the prospective customers along with the other financial institutions. The main objectives
that is related to this organization are stated as follows: