Business Environment of EasyJet Plc : Report

BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
Q1. Identification of the legal structure and the purposes of different types of organization.....3
Q2. Stakeholders of the organization...........................................................................................5
Q3. Responsibilities of a company..............................................................................................6
LO2..................................................................................................................................................6
Q4. Economic Systems of a country............................................................................................6
Q5. Impact of fiscal and monetary policy....................................................................................8
Q6. Impact of Competition Policy...............................................................................................9
Lo3.................................................................................................................................................11
Q7. Determination of pricing and output decisions in different market structures...................11
Q8.Market forces which shape short and long term organizational responses..........................13
Q9. Assessment of business and cultural environment .............................................................13
LO4................................................................................................................................................14
Q10. Significance of international trade....................................................................................14
Q11. Impact of Global factor.....................................................................................................15
Q12. Evaluation of the impact of European Union on UK business.........................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
2

INDEX OF TABLES
Table 1: Legal Structure...................................................................................................................4
Table 2: Purpose of the Organization..............................................................................................4
Table 3: Stakeholder's Objectives....................................................................................................6
Table 4: Allocation of Resources.....................................................................................................7
Table 5: Fiscal and Monetary Policy...............................................................................................9
Table 6: Impact of Competition Policy..........................................................................................11
Table 7: Market Structure..............................................................................................................12
Table 8: Significance of International Trade.................................................................................15
Table 9: Impact of Global Factor...................................................................................................16
Table 10: Impact of EU..................................................................................................................18
3

INTRODUCTION
Business environment refers to as the internal and external environment of a business
organization. Such environment has a greater impact on the business activities which are
conducted in the company. However, it is essentially required that business environment must be
assessed before making of any strategy (Allen and Raynor, 2011). This is done in order to avoid
the hindrance of any internal and external factor. This report is mainly emphasized on the
business environment and the working of several organizations. Further, this report has described
the organizational purposes and the nature of national environment in which firm is operating its
business.
LO1
Q1. Identification of the legal structure and the purposes of different types of organization
There are four types of organization which have different legal structures that are
explained as follows:
Table 1: Legal Structure
Name of the Organization Legal Structure
Cancer Research UK Charitable Organization
EasyJet Plc. Private Limited Company
Virgin group Limited Public Limited Company
John Lewis Partnership Partnership Firm
Table 2: Purpose of the Organization
EasyJet Plc. Addressing the
stakeholders
Cancer Research
UK
Addressing the
stakeholders
Vision and
Mission
Vision of this
company is quite
simple because it
is wanted to
become the
Wanted to
provide best
services to
customers at
lower prices
Vision of this
organization is
that it wants to
bring forward that
day on which all
This firm wants to
save the lives of
people by curing
all types of
cancers wastage
4