This creative brief outlines the marketing campaign for EasyGym, an online gym chain targeting youngsters aged 16-25 with no contract policy. The brief covers the company background, target audience, consumer insight, product benefits, and response sought. The tone of the message is friendly and welcoming, and the media tools used include social media marketing, university and school marketing, mobile messages, and website distribution. The estimated budget for the campaign is £1,400,000.00.