EasyWash Car Service: A Profitable Venture in the UAE Car Wash Market

Running head: EASYWASH CAR SERVICE
EASYWASH CAR SERVICE
Name of the Student
Name of the University
Author Note

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Executive summary
The business environment is highly dynamic in nature but in a similar manner, it is quite
profitable if any new venture is able to gain an advantage of the opportunities that lie in the
external environment of the business. With respect to this, it can be stated that, in case a firm
aims to attain success in the long run, it would be required to engage and ensure that it takes up a
business idea which is unique in nature and has the ability to attract the large audience of
customers. Hence, the given report is based on the business idea of EasyWash. The Easy Wash is
an online application which operates in the UAE and will allow the different consumers to book
a car wash service from the convenience of their homes. By using this medium the customers
would be able to make the entire procedure convenience.
The report is based on the business plan of the Easy Wash and the components of the business
plan have been highlighted in the following section.
Objectives of the Easy Wash Firm
The primary objective of the Easy wash services can be stated to be to establish themselves in
the country of UAE and assist them to ensure that the firm is able to become one of the most
popular firms with a large market share.
Services being provided
The different services which the Easy Wash firm aims to provide is the car washing services.
The firm will be providing both interior and exterior car washing services which will then go a
long way in assisting the firm to meet the needs of the target audience.
Team talent and performance

2EASYWASH CAR SERVICE
The management team will be hierarchical in nature which will then go a long way in ensuring
that, all the needs and objectives of the firm are met with and the organization is able to ensure
success.
Market potential and competitor analysis
After the market analysis was done, it could be largely understood that the firm is competing in a
highly competitive market which has a huge potential. There are large numbers of luxurious cars
as present in the UAE along with various car washing services. Hence, EasyWash will be
required to ensure that it is successfully able to attain a competitive edge in the market and
ensure success.
Financial results
The projected financial results are as follows:
Profit and Loss Analysis
2019 2020 2021
Cumulative income AED80,535 AED162,68
1
AED248,80
0
Balance sheet figures
Initial 2019 2020 2021
Total assets AED1,010,8
00
AED1,056,8
65
AED1,103,8
97
AED1,153,2
52
Total liabilities and equity AED1,002,2
50
AED1,002,2
95
AED1,002,3
87
AED1,002,5
30
 The funds required for the business are AED1000000.
 In addition to this, it is estimated that the firm would be able to receive its returns in a
period of 4 years which can be stated to be a considerable time span considering the
competition involved.

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Table of Contents
Background......................................................................................................................................4
The business.................................................................................................................................4
Objectives....................................................................................................................................4
Mission........................................................................................................................................5
Vision...........................................................................................................................................5
Key personnel..................................................................................................................................5
Management team and roles........................................................................................................5
Key Manager Synopsis................................................................................................................7
Operations........................................................................................................................................9
Marketing.......................................................................................................................................11
Market history............................................................................................................................11
Competition...............................................................................................................................13
Market Share:.............................................................................................................................13
Pricing:.......................................................................................................................................14
Sales Plan:..................................................................................................................................14
Advertising................................................................................................................................15
Financial Plan................................................................................................................................16
Assumptions..............................................................................................................................16
Projected Balance sheet.............................................................................................................16
Projected Profit and Loss Statement..........................................................................................18
Break-even analysis...................................................................................................................19
Funds needed:............................................................................................................................20
References and Bibliography.........................................................................................................22
Appendix........................................................................................................................................25
Pestle Analysis of the Car Washing Application.......................................................................25
SWOT........................................................................................................................................25

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Background
The business
The name of the business will be Easy Wash and the company will be providing the
customers with three different types of services. These services can be described as exterior car
washing, interior cleaning and detailing. The firm will be based in an application whereby the
customer will request a car clean-up service to the firm and then the firm will send their
executives to the place of the consumer and get the service done. The company will have certain
competitors as present in the market but the main point of differentiation for the firm will be that
the organization will allow good quality service to the different customers and ensure that the
best services are provided to the different employees. In addition to this, the best employees will
be employed for the purpose of the job as it will improve the overall quality of the service and
ensure that the firm is able to build a brand image for itself. At present the company has aimed
to start its operations in the United Arab Emirates. Good quality service will be required to be
provided because, most of the cars as present in the country are belonging to the luxury segment
and with respect to this, the firm aims to ensure that, it is able to provide good quality services to
this group and engage in a long term relationship with them.
Objectives
The overall objectives of the business can be stated to be as follows:
 To be viewed as a premium car wash and detailed service company and becoming the number one
company by 2021.
 To maintain a high profit margin of 20% annually.
 To ensure that they bring about a good brand name for the company
 To expand in to five other countries as well in five years
 To ensure that the company is able to ensure that it gains a larger market in the coming years and takeover
at least 70% of the market in 5 years.

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Mission
The primary mission of the firm can be stated to be as follows:
 To provide good quality washing to the different consumers for luxurious cars as well.
 To ensure that environmental friendly products are used for the firm.
 To ensure that a good customer service base is maintained.
Vision
The vision of the company is to have a sturdy growth rate for itself and to expand the
operations of the firm in different countries as well.
Key personnel
The management forms an integral part of the firm and with respect to this, it becomes
considerably important for any firm to have a well-defined key personnel plan in place in order
to ensure that, the different members are successfully able to gain success in the long run. Hence,
the given section will highlight the management team who will be in place and this will be
followed by the roles and other skills which are required by the different members in place.
Management team and roles
The management team comprises of the following:
 Mr. A ( Manager Operations)
 Mr. B (Manager Sales)
 Mr. C (Manager Advertisement)
 Mr. D (Manager Customer satisfaction)
These given members of the management team will be working under Mr. X who is the
chairperson of the team. These managers have been hired for the organization and will be
required to ensure that they are successfully able to attain the overall objectives of the firm and