A Report on eBay

Running head: A REPORT ON EBAY
A REPORT ON EBAY
Name of the Student
Name of the University
Author Note

1
A REPORT ON EBAY
Executive Summary
The purpose of this report is to critically analyze the multinational e-commerce business,
eBay. The company has created a major impact in the selling of online goods and services. It
began as an online platform that allowed efficient peer-to-peer trading in an auction kind of
manner. The online auction site gave a virtual space on the internet for customers to buy, sell and
even trade any kind of items from almost any category available. This report will highlight two
factors for which the company excels at and one factor for which the company is criticized for.

2
A REPORT ON EBAY
Table of Contents
1. Introduction.........................................................................................................................................3
2. eBay.....................................................................................................................................................3
2.1. Customer Trust and Brand Image................................................................................................4
2.2. Diversity and Inclusion.................................................................................................................4
2.3. Frauds and Scams........................................................................................................................6
3. Conclusion...........................................................................................................................................7