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eBusiness Strategies Assignment

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Added on  2020-05-08

eBusiness Strategies Assignment

   Added on 2020-05-08

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Running head: EVALUATING A JOURNAL ARTICLEEvaluating a Journal Article[Development and Implementation of E-Business Strategies Managed and Applied by KuwaitAirways]Name of the student:Name of the university:Author note:
eBusiness Strategies Assignment_1
EVALUATING A JOURNAL ARTICLE1ExecutivesummaryThe study analyses a given article and then evaluates it in relation to the Kuwait Airways withthe help of two selected articles on two other airlines. The Kuwait Airways needs to use a properwebsite in order to provide a better experience to the customers and to the clients. The paper hasalso shown the importance of flexibility and imparting the knowledge to its customers.Flexibility will help in adjust with the changing customer’s perception. Educating customers willhelp the company prevent it from criticism for payment related negative consequences.Moreover, the paper has suggested the use of e-business model but with a number of preventivemeasures.
eBusiness Strategies Assignment_2
EVALUATING A JOURNAL ARTICLE2Table of ContentsSection 1: Introduction....................................................................................................................3Section 2: An overview or summary of the article..........................................................................3Section 3: Evaluation of the article using other articles..................................................................4Section 4: Application of the evaluation on the Omani market.......................................................6Section 5: Conclusion and recommendations..................................................................................7References........................................................................................................................................8
eBusiness Strategies Assignment_3
EVALUATING A JOURNAL ARTICLE3Section 1: IntroductionInternet has become an integral part of an organisational practice in nowadays. This is sobecause of several reasons such as the enhancement of customer interaction through the latestand most in use technology. An incrementing use of internet in customers especially in theteenagers and the business persons has produced ample of opportunities to the differentindustries across the globe to avail the created advantage (Westerlund, Leminen and Rajahonka2014). On a same note, the different airline companies have now started using the internet to getthe available benefits. Customers now can book their tickets on the e-commerce websites withease. Not only this, they are also entitled to compare the best ticket prices offered by the differentairline companies operating in the respective zone (Al-hawari and Mouakket 2012). However,this particular study analyses the factuality of the trend based on the selected articles. Section 2: An overview or summary of the article The selected article is on the application and the management of e-business model by theKuwait Airways. The chosen article emphasises on the use of a trusted website. The systemworks through website plug-ins, which is installed in the travel agent web sites. The system intechnology terms is known as Application Programming Interface (API). It acts like an interfaceto the customers and to the clients to help them avail their tickets (Granados, Gupta andKauffman 2012). In the ancient time, the use of internet was known to be the asset of the tech savvy guysonly. However, there has been a huge transformation since then. Interestingly, teenagers arehighly addicted to the use of internet. Business persons are the next group that use internet morefrequently. The rising use of internet has probably drawn the interest of airline companiestowards the e-commerce platform. The use of e-commerce does not only mean to enhance thebusiness but it also requires to be kept secured from hackers. It is therefore necessary to use atrusted website to reduce the risk to a possible extent (Garvey and Sankaranarayanan 2012). TheAPI covers the following services:Flight statusSearch directions
eBusiness Strategies Assignment_4

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