Eco Fone: Analysis for Expansion to Kingston

ECO FONE

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a). Mobile market in UK..............................................................................................................1
b. On the basis data, presenting bar chart for the top 4 activities................................................1
TASK 2............................................................................................................................................2
Line Chart on use of Smartphone in UK.....................................................................................2
TASK 3............................................................................................................................................3
Features making smart phones popular in older people..............................................................3
TASK 4............................................................................................................................................4
Analysis for expansion to Kingston.............................................................................................4
TASK 5............................................................................................................................................5
a) Calculation of monthly cost for repayment mortgage for 15 years of 350000........................5
b) Graph representing eight logos of the commercial mortgage lenders.....................................6
TASK 6............................................................................................................................................6
Testing the significance between the valuation of two shops......................................................6
TASK 7............................................................................................................................................8
Descriptive statistics....................................................................................................................8
TASK 8............................................................................................................................................9
Poisson Distribution.....................................................................................................................9
TASK 9............................................................................................................................................9
REFERENCES............................................................................................................................9
TASK 10........................................................................................................................................11
Summary....................................................................................................................................11

INTRODUCTION
Eco Fone is a cell phone company selling Smartphone as well as accessories from Putney
and Richmond shops. It is not selling tablets or laptops. It incepted its business in 2014 and
earned steady growth in its profits. It has been seen that there has been significant rise in the
number of customers that are buying the smart phones for the first time. Report is based on Eco-
fone a smart phone company that is planning to expand its business to other parts also. Study
consists of various studies for assessing the viability of expansion project. It will analysis of
various statistical tools and concepts for carrying out different research of the project.
TASK 1
a). Mobile market in UK.
Mobile market of UK is performing well since the recent years. In UK around 32million are
working from the working force comprising of 35.5 million. During th mid of 2017 Smartphone
were mainly used by the workers for doing email, voice calls and for calendar management.
Other complex application and functions were not used by those workers. Unofficial application
are also there in the smart phones such as navigations, browsers, navigations and photo
application are widely used by the users (Ayaz And et.al., 2016. Around 43% ok workforce uses
Whatsapp once in a day at least. The usage of Smartphone was modes that was related only with
work and not with communications.
In these workers only 5% used Smartphone for submitting the timesheet, 4% to submit the
expenses and 6% for accessing intranet. There are million in the workforce that use Smartphone
for getting the ideal information without the requirement of PC or tablet. There are worker that
require complete setup of computer but majority of workers only require Smartphone for
receiving the contextual information on timely basis. Smart phone usage among the workers
have increased to significant level (Growth of UK phone market, 2019). Workers are using the
smart phones mainly for making emails and for making calls and many of the also use them for
viewing the documents on their Smartphone without the use of computer or desktop.
b. On the basis data, presenting bar chart for the top 4 activities
Particulars 2016 2017
Making Email 41.00% 37.00%
1

Standard calls 33.00% 32.00%
Managing workload 8.00% 6.00%
Use of intranet 6.00% 6.00%
TASK 2
Line Chart on use of Smartphone in UK
Linear forecasting refers to the statistical tool used for making forecast about the future
trend based on past movements. It is also known as linear trend line model depending over the
regression model. This makes forecast based on the dependent variables. It is used when variable
used are time series and therefore it is essential identify the time patterns (Linear Forecasting,
2019). This requires a dependent variables as well as independent variables. This is only
applicable where relationships between the dependent and independent variables are linear.
It could be used in the present asset as the relation his between the variables is not
similar. Although the variables involve time series but the relationship between them is not
linear. It involves three variables that is laptop, tablet and Smartphone.
Regression analysis
It is a powerful statistical tool used for determining th interests of two variables.
Regression analysis is calculated by identifying the dependability of the variables over each
2