Eco-Fone Summative Assessment

Added on - 05 Oct 2020

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Eco-Fone Summative Assessment
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31.1 An Overview of the Mobile phone market in the UK...........................................................31.2 Forecasting the UK adult smartphone use...........................................................................31.3 Smartphones – A potential market for older customers.......................................................41.4 Feasibility of Expanding business to Kingston using Pros and Cons table..........................41.5 Cost of a new building and well-known commercial mortgage lenders in the UK..............51.6 Testing the Possible Difference in Net Takings in the Two Shops.......................................81.7 Customer Satisfaction...........................................................................................................91.8 Quality procedures..............................................................................................................11CONCLUSION.............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarket of smartphones are rapidly growing because without human bodies are very fondof using latest and advanced technology. Taken organisation for this assignment is Eco-Fonewhich is engaged in smartphone market and they have two outlets which are located in Putneyand Richmond. Apart from that but still they are not selling laptops or tablets in the market.Management of organisation is planning for making expansion of their business in Kingstonmarket. This report will discuss about information related with offerings, customer and financialinformation of the Eco-fone and overview of Mobile phone market of UK.TASK1.1 An Overview of the Mobile phone market in the UKAs per the survey report of Deloitte on the topic of mobile usage in UK market, using ofsmartphone are enhancing day by day which are providing positive outcome in terms ofenhancing sales by 1.5 billion on the yearly basis. Presence of Smartphone in UK market isaround 58% in which mostly adult and young age population are included. It has been identifiedfrom the research that percentage of presence of smartphone will be reached 90% by 2020. Suchenhanced percentage is expecting because majority of citizens in UK are more attracted towardssmartphone due to which market of smartphone is rapidly growing in UK market. AsSmartphone has various features through which any individual can do their official works andpersonal works in easy manner therefore, it is analysed that in the 33.5 million of population ofUK are working in the offices or super markets out of which around 32 million of citizens areusing smartphone for their business or job purposes. Smartphone is very useful in performingseveral functions like messaging, E-mail, reminders, calendar management and many morefeatures which assists the individuals in performing their daily functions in more effectivemanner. Apart from that, old age persons are also fond of using smartphones so that their motiveof entertainment can be fulfilled (Premkumar, 2015).1.2 Forecasting the UK adult smartphone useAs per the survey report of Deloitte, It has been determined that, 17% of populationwhich is under the age group of 16 – 24 are using their mobile phones for 100 times in a day andother 12% of same age groups are checked their phones for 200 times. In addition to this, 34% of16-75 age group are very addicted for using mobile phones even they use it while they eating
food or sitting with the family members or relatives. This habit of using smartphone are alsofounded in the age of 16-24 which is around 49% whereas, 11% of 16-75 year age group usestheir phones at the time of crossing roads and 53% persons of same age groups are talking withsomeone on the phone while walking on the road (Global survey of Mobile Users, 2017). Hence,It can be said that the main users of smartphones are founded in the age group of 16-75 incomparison of others (Koch, 2014).1.3 Smartphones – A potential market for older customersAs per the given report of Dan Adams, 2017, It has been determined that sale ofsmartphones are regularly enhancing with old customers in UK. As per the case study of market,71% of old customers of 55-75 age group are owned smartphone and it has been also identifiedthat this age group is adopt technology faster than the comparison of others in last five years.Furthermore, as per the conducted research of Deloitte, they have taken sample size of 1163individuals in which they have identified that 55-75 age groups are using smartphones more thanthe comparison of youngsters or other age groups (Enhancement of Smartphone sale, 2019).furthermore, it has been also determined that most of the wealthy and rich persons are mostlyliked to purchase premium handsets. Research team also provide an acknowledgement that firsttime buyer can encourage or influenced from various factors of technology for makingpurchases.1.4 Feasibility of Expanding business to Kingston using Pros and Cons tableShould we spread outour business inKingston Market.Yes, Market of Kingston is very beneficial for the companyto expand their business in it.ProsScore/10ConsScore/10Throughmakingexpansion of theoperations in Kingstonmarket. Company willget benefits of attractinga large number ofcustomer which arebeneficial for the firmin gaining overallgrowth in themarketplace.9When Eco-Fone havedecided to expand theirmarket share in Kingstontherefore they haveresponsibility to makearrangements of fundsand capital so thatbusiness operations canbe operated in moreeffective manner.6
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