Eco Phone Case Study (Doc)

ECO PHONE CASE STUDY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a) Overview of the mobile phone market in the UK....................................................................1
b) Mixed type bar chart for 2016 and 2017.................................................................................1
TASK 2............................................................................................................................................3
Linear Forecast will not work .....................................................................................................3
Why linear forecasting is not best................................................................................................4
Estimation for the years 2018-2019 about the use of smartphones by adults..............................5
TASK 3............................................................................................................................................5
Increase in Smartphone sales for the older age group people......................................................5
TASK 4............................................................................................................................................6
Expand business in Kingston.......................................................................................................6
TASK 5............................................................................................................................................7
Costs of a New Building..............................................................................................................7
TASK 6............................................................................................................................................7
Testing the Possible Difference in Net Takings in the Two Shops.............................................7
TASK 7............................................................................................................................................8
Customer Satisfactions.................................................................................................................8
TASK 8..........................................................................................................................................10
Quality Procedures.....................................................................................................................10
TASK 10........................................................................................................................................10
CONCLUSION..............................................................................................................................10
TASK 9..........................................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Smartphone industry is growing day by day. There is rapid increase of smart phone's
sales among the old people. Eco Fone smartphones is the company that sales the accessories and
smartphones from its two shops which is in Richmond and Putney. The company doesn't sale the
laptops and tablets. Its business get started in the year 2014. The sale of Eco Fone is high among
the older customers.
The project report will provide detail information about the mobile phone market in the
United Kingdom. It will cover linear forecast of the company's sales in the year 2019. It will
identify the smartphones features that makes it popular among the customers. The study will
identify whether the firm should expand its business in Kingston or not. Lastly, it will provide
conclusion.
TASK 1
a) Overview of the mobile phone market in the UK
There is tremendous increase in smartphone sales in the UK during the year 2016-2017.
The people are preferring smartphones more than the Laptops and tablets. According to the
research during the year 2016 and 2017 in UK the people have asked about what they will prefer
to buy in next 12 months. About 30 % of the people in the UK have voted to smartphone. The
laptop users are 15% and larger tablet people is 10%. This research is being made for the people
who aged group between the 18 to 75 years. The results were shocking when its get to know that
3,395 people in UK are thinking to purchase smartphone in next 12 month and some of them
already have. 85% of the respondents have access to smartphone which is 41 million people in
total of UK population (Vuori and Huy, 2016). From which the half of the people have admitted
that they use smartphone while crossing the road. The age group of the 16-19 years are even
replying the messages they get at middle of the night. About 16 to 75 years of age group have
agreed that they used smartphones while walking on the road that is equivalent to approximately
22 million.
b) Mixed type bar chart for 2016 and 2017
On the basis of deloitte report in figure 6 indicates that for which business activities
purpose the people use smartphone more in UK. 50 % of the agreed that they don't use
smartphone s for the business purpose. The none of the above mentioned activities in the figure 6
is selected by the respondents in the year 2017 same as in the year 2016 as well people has
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highly agreed that they don't use smartphones for the business purpose. About 41% of the
respondents in the year 2017 has agreed that they use smartphones for the Email purpose. Data
of year 2017 indicates that 37% of the people have agreed that they use smartphones for the E-
mail purpose. The second main activity is making standard calls that is agreed by the 33%
respondents in the year 2016. In the year 2017, 32 % respondents agreed that they use
smartphones for making standard calls. Viewing documents is agreed by 17% respondents in the
year 2016 whereas in the year 2017, 0% have agreed that they use smartphones for viewing
documents (Shaheen, Chan and Cohen, 2015). 3 Activity is managing workload which is agreed
by 8% of respondents in the year 2016. In the year 2017 it is agreed by 6% of the respondents. 4
Activity is making voice calls through use of internet which is agreed by the 6% of the
respondents in the year 2016 whereas in the year 2017 it is agreed by the 4%. Thus, 4 main
activities which is done by the people on their smartphones are the Email, Making Standard
calls, Viewing documentation. Managing workload which is setting time table in the phone and
Making the voice calls.
Table and Bar graph
Activities (Main) 2016 year 2017 year
Emails 41.00% 37.00%
Making Standards Call 33.00% 32.00%
Viewing documentation 17.00% 0.00%
Managing workload 6.00% 4.00%
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