Innovation and Entrepreneurship

Running head: INNOVATION AND ENTREPRENEURSHIP
Innovation and Entrepreneurship
Name of the Student:
Name of the University:
Author note:

1INNOVATION AND ENTREPRENEURSHIP
Table of Contents
Task 1:........................................................................................................................................2
Task 2:........................................................................................................................................2
Task 3.........................................................................................................................................3
Task 4.........................................................................................................................................3
References:.................................................................................................................................5

2INNOVATION AND ENTREPRENEURSHIP
Task 1: The opportunities for the creation of Eco-store goods and services has become a
reality because of the following reasons:
- People in recent years have become more health conscious than ever before and they
tend to move towards the products and services that are eco-friendly and have the
potential of improving and sustaining their environment (Hughner et al., 2017). They
avoid unhealthy practises which could influence their health adversely. Today,
customers are likely to buy the eco-friendly products and goods and this has raised the
demand for eco-store products and services (Mai & Hoffmann, 2012).
- The need for embracing the ecosystem for maintaining diversity of living things as
well as the quality of the life of humans has also contributed to a great extent. Today,
every single individual is well aware of the fact that if environment is not saved,
millions of animals and plants species would get extinct in the near future and this
would ultimately harm the eco-system. With the same, the high need for sustainability
for preserving the environment and protect it for the up-coming generations is also a
contributing factor. The biodegradable substances and products protects the
environment from getting depleted (Naeem, Duffy & Zavaleta, 2012). These products
gets broken down over a period of time and then are absorbed back by the
environment.
Task 2: Malcolm has a very good experience in the field of non-for-profit in event
management and marketing but he lack in knowledge about doing business. Malcolm was an
inorganic gardener who was well aware of the impact of harmful chemicals on human health
and environment. He knew how harmful is pertrochemical cleaners and also that these
chemicals were never tested before they were supplied to the human beings (Zhang et al.,
2016). Also, the manufacturers do not put the name of the exact ingredients on the label of
these products and this has led to serious life threatening health diseases such as allergies,