Impact of new eco-friendly packaging in fast food chains to nature

Ecofriendly packaging
in fast food chains

Table of Contents
INTRODUCTION.....................................................................................................................................4
Background of research...........................................................................................................................4
Rationale of Research..............................................................................................................................4
Research Aim..........................................................................................................................................4
Research objectives.................................................................................................................................4
Research questions..................................................................................................................................4
LITERATURE REVIEW.........................................................................................................................5
Eco-friendly packaging............................................................................................................................5
Benefits of eco-friendly packaging in Greggs..........................................................................................5
METHODOLOGY....................................................................................................................................7
Research Philosophy...............................................................................................................................7
Research Approach..................................................................................................................................7
Research strategy.....................................................................................................................................7
Research choices.....................................................................................................................................8
Data collection methods..........................................................................................................................8
Sampling.................................................................................................................................................8
Time horizon...........................................................................................................................................8
DATA PRESENTATION, ANALYSIS, FINDINGS AND DISCUSSION..........................................10
DISCUSSION..........................................................................................................................................17
RECOMMENDATIONS........................................................................................................................18
REFLECTION ON METHODS.............................................................................................................18
REFERENCES........................................................................................................................................20
APPENDIX..............................................................................................................................................21

TITLE:Impact of new eco-friendly packaging in fast food chains to nature.
INTRODUCTION
Background of research
Eco- friendly packaging uses the materials as well as the manufacturing techniques in
order to reduce harmful packaging impacts and diminish energy use on environment. The green
packaging solution consists the recyclable and biodegradable materials. In context to fast food,
plant based biodegradables are better eco- friendly food packaging options on market. The
compostable materials are those which break down in controlled the compost environment (Barra
and et. al., 2019). Greggs plc is bakery chain and this specializes in the savory products for an
instance sausage rolls, bakes, sweet items and sandwiches. This bakery chain uses the 25% less
packaging through weight and focus on removing plastic packaging.
Rationale of Research
Biodegradable and recycled plastic is used in eco-friendly packaging, which is made
from renewable resource waste. In terms of production process, there is a need to concentrate on
sustainable sustainability so that an organization's existing capital can be properly used while
still contributing to environmental preservation. Conducting the investigation is helpful for an
investigator to improve its personal and professional skills (Fortunati, Mazzaglia and Balestra,
2019). The personal skills are helpful in enhancing the understanding about eco-friendly
packaging. On the professional skills, there has been determine the impact of new eco-friendly
packaging in fast food chains to nature and find out the issues faced by company regarding eco-
friendly packaging.
Research Aim
“To examine the impact of new eco-friendly packaging in fast food chains to nature”. A
study on Greggs.
Research objectives
 To determine the concept of Eco-friendly packaging
 To examine the benefits of eco-friendly packaging in Greggs.
Research questions
 What is concept of eco-friendly packaging?

 What are the benefits and challenges associated with eco-friendly packaging in Greggs?
LITERATURE REVIEW
Eco-friendly packaging
According to opinion of Jules (2021), Eco-friendly packaging is defined as form of
the environmentally friendly packaging that is clean and efficient for both people and the
environment. It is mostly made of recycled or green materials. Eco-friendly packaging benefits
the world, company and consumers. This makes use of products and processing methods that
have the least amount of effect on energy demand and natural resources.Eco-friendly packaging
reduces the volume of packaging material used to transport products, making shipping from
manufacturing to warehouse and eventually to consumers, more cost-effective. Reduce the
amount of waste in recycling or compost. Consumers are becoming more worried about
packaging's environmental impact (Habel and et. al., 2018). Consumers and governments alike
are pressuring businesses to use environmentally friendly packaging on their goods.Fast food and
daily restaurants already have excellent replacement options, and they are using these green
packaging advancements. This biodegradable, compostable and recyclable packaging perform
almost as well as the more toxic counterparts and are safe to use in the refrigerator,
microwave and freezer while still being environmentally friendly.
As per the view point of Ailincai and Marin, 2021, eco-friendly packaging is any
packaging that is not difficult to reuse, alright for people and the climate, and is made out of
reused materials. It utilizes materials and assembling rehearses with insignificant effect on
energy utilization and regular assets. It is also called as green packaging or sustainable
packaging. Switching to eco-packaging is the most practical answer for limit this issue. It has
been evaluated that packaging manufacturers and organizations have a colossal task to carry out
in putting climate agreeable packaging things in the standard. With plastic contamination is
developing at a disturbing rate, ventures need to decrease, if not totally wipe out plastic use. Eco-
friendly packaging additionally called sustainable packaging utilizes materials and assembling
strategies to lessen energy utilize and diminish the hurtful effects of bundling on the climate. In
this arrangements of frequently remember biodegradable and recyclable materials for inclination
to materials like plastic and Styrofoam. Also, eco-friendly find ways to lessen their force yield
and reduce the quantity of green house gases they produce.

Benefits of eco-friendly packaging in Greggs
On the basis of Marrez, Abdelhamid and Darwesh (2019) Living in an environmentally
sustainable manner is becoming increasingly fashionable. As a way of life, this instills a new
sense of environmental management in the conduct of companies and people all around the
world.In food industry, using natural biodegradable packaging is becoming increasingly popular.
There are some benefits of eco-friendly packaging in Greggs mention below:
Save money- Using eco-friendly packaging instead of conventional packaging reduces
pollution in workplace. Greggs pay money to get rid of their plastic waste, which reduces
company capital. Both corporation waste and associated costs can be avoided by using
environmentally safe food packaging. Furthermore, industrial practices have a potential to be
more effective, lowering costs and reducing waste (Ketelsen, Janssen and Hamm, 2020).
Enhance brand image- Use of environmentally friendly food packaging will place
company as a leader in terms of being green and safe, as well as improve relationships with
customer. A ban on the use of disposable bags has been enacted in a number of locations and a
ban on the use of plastic food packaging is not far behind. This helps the company to attract
more customers and gain the competitive advantages (Mathewand et. al., 2019).
Low Maintenance
It has been evaluated that eco-friendly packaging is low maintenance and allow
companies to undertake packaging process in effective manner. This will help company to
conduct cost effective manner.
Improves Environment
Eco-packaging helps in improving the indoor climate. Furthermore, it has been evaluated
that with the help of taking advantage of these forms of packaging helps organization to improve
in a well define and effective manner (Yanat and Schroën, 2021).
Thus, as per the above mentioned analysis it has been evaluated that times are evolving.
Customers are developing considerably more aware of the natural effect of their buying
propensities, particularly on the web. As indicated by an examination by McKinsey, more than
70% of clients were able to pay a supposed 'green premium' for an item in the event that it came

in eco friendly packaging. There is additionally a lot of proof to show that practicing
environmental safety in packaging configuration can really profit image. It has been evaluated
that companies might be in danger of harming their business profile in the event that they do not
utilize reasonable bundling (Rasheed and Parveez, 2021). For instance, if their packaging
materials can't be effortlessly reused then in this case they might lose large base of consumer
base. As the climate turns into a more striking issue, it will keep on being immensely significant
for organizations to embrace eco-friendly packaging. Luckily, there is more eco-friendly
measure available. Furthermore, it has been evaluated that it is an effective route for business to
chop down its carbon impression, and furthermore to assure strategic advantage in industry.

METHODOLOGY
The research methodology is related to specific techniques and process that mainly used
to determine, select and also examine information regarding impact of new eco-friendly
packaging in fast food chains to nature.Research onion was mainly developed through Saunders
et. al. in year (Mohammadhosseini and et. al., 2020). Different stages included in research onion
mention below:
Research Philosophy
Research philosophy is all about way under which data and information regarding
phenomenon should be collected, analyzed and also used. In conducting the present
investigation, there has been positivism research philosophy considered. The benefit of using
positivism research philosophy is that this permits analysis of causal relationship among
phenomenon. Main reason behind selecting this approach is that it allow researcher to conduct
deep analysis. With the help of this, investigator can analyze quantitative data in a well define
and effective manner. This will allow investigator to fulfill research objectives in a well define
and effective manner. This research philosophy allows to make the predictions about impact of
new eco-friendly packaging in fast food chains to nature (Nguyenand et. al., 2020).
Research Approach
Methods and procedures for performing an investigation are known as research
approaches, and they can vary from general conclusions to precise data collection and analysis
methods. The ultimate evaluation is based on the methods available for analyzing the research
area. Inductive and deductive are two different kinds of research approaches. In this research,
deductive research approach has been considered because it is based on a quantitative method
which offers factual details about the impact of new eco-friendly packaging in fast food chains to
nature. It has been evaluated that deductive approach allow researcher to maintain casual form of
relationship between variables and concepts. In addition to this, it has been underlined that this
method also allow investigator to measure quantitatively concepts in a well defined and effective
manner.

Research strategy
In conducting the present investigation, there has been survey research strategy
considered as this helps in collect the information from large sample size within less period of
time. The main advantage of using a survey is that this strategy helps in saves time and allows to
collect more details in a specific subject field. It's useful for explaining overpopulation-related
characteristics. Main reason behind selecting survey method is that it is highly representative and
provide high level of general capacity in representing large number of population. This method
will allow researchers to fulfill this research in cost-effective manner and conveniently and
gather data in effective manner with good statistical significance. This will further help
investigator to fulfill research objectives in effective manner. It includes a precise sample in
order to gather targeted results that lead in a desirable conclusion (Niranjana Prabhu and
Prashantha, 2018).
Research choices
In this instance, an investigator uses a systemic analysis through using several techniques
in relation to the current investigation. One of the benefits of research methods is the ability to
formulate suitable solutions to particular issues. The qualitative and quantitative are two different
types of research choices. In conducting the investigation, there has been quantitative research
choices considered. The main reason behind using the Quantitative method is that it necessitates
detailed experimental design as well as the opportunity to repeat both the procedure and the
findings. Primary reason behind selecting qualitative approach is that it allows investigator to
reach large sample size and collect information in a quick manner. With help of this investigating
can also minimize the chances of duplication and can further collect data in a consistent reliable
and precise manner. As a result, the data collect would be more accurate and less subject to
debate (Pelissari and et. al., 2019).
Data collection methods
The primary and secondary are two different kinds of data collection methods. In the
primary method, Surveys, focus groups and interviews are some of the data collection methods
that can be used based on the needs of a research study. In this study, a questionnaire was used as
the method of data collection because it saves the money and time also.In the case of the
secondary method, existing sources of the information would be used. To draw valid