Creating an E-Commerce Clothing Business in Saudi Arabia

This report discusses the creation of an e-commerce clothing business in Saudi Arabia called ClickNWear.com. It covers the products, business statement, vision, objectives, e-commerce process, SWOT analysis, website design, e-commerce system functionality, security issues, potential threats, and recommendations. The report provides insights into building a successful e-commerce business in the clothing industry.

Running Head: E-Commerce 1
E-Commerce Clothing Business

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Contents
Introduction......................................................................................................................................4
Products........................................................................................................................................4
Business statement.......................................................................................................................4
Vision...........................................................................................................................................4
Objectives.....................................................................................................................................4
E-commerce process........................................................................................................................5
SWOT analysis................................................................................................................................6
Building website..............................................................................................................................6
Website format and design...........................................................................................................7
E-commerce system functionality.................................................................................................11
Product navigation.....................................................................................................................11
Shopping cart.............................................................................................................................12
System Design...............................................................................................................................13
Suitable software and hardware.....................................................................................................14
Security issues...............................................................................................................................15
Potential threat for website........................................................................................................15
Recommendations......................................................................................................................16
Marketing and advertising strategy...............................................................................................16
Demographic..............................................................................................................................16
Marketing method......................................................................................................................16
Social media...............................................................................................................................17
Local and Multichannel marketing............................................................................................17
Ethics.............................................................................................................................................17
Conclusion.....................................................................................................................................18
References......................................................................................................................................19
List of figures
Figure 1: Sign up screen..................................................................................................................7
Figure 2: Home Screen....................................................................................................................7
Figure 3: Product Screen.................................................................................................................8

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Figure 4: Add product screen..........................................................................................................9
Figure 5: 'About us' Screen............................................................................................................10
Figure 6: User's profile screen.......................................................................................................10
Figure 7: Product Navigation.........................................................................................................12

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Introduction
This report is about a creating a new e-commerce business which will be located in the
Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of
the business will be ClickNWear.com. The online company is the platform for all the types of
apparel purchases. It will provide good collection of high quality apparels at the affordable
prices. There are some special products in ClickNWear.com and will not be accessible in any
other online store. By the advanced marketing strategy, reasonable pricing policy and excellent
customer service, the business will be most successful online business in future. Key objective of
the business is to be largest supplier of the quality and fashionable apparels to the customers
through online shopping (Oy, 2012).
Products
ClickNWear.com will provide quality apparel products to the customers at comparatively
low prices. The business will offer exclusive range of apparel from the famous fashion stylists.
Company will focus on the current fashion styles by focusing on the buying behavior of the
consumers. It is observed that women are very aware for their fashion and clothing sense so key
products of the business will be casual wear, business clothing, and formal wear. Moreover,
online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing
arrangements of the company will be affordable and it will keep reasonable prices on the famous
products.
Business statement
The business statement of the company is to provide extensive range of fashion apparel to
the consumers of the Saudi Arab based on the quality and style.
Vision
The vision of the company is to produce range of clothing products for all groups of
customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of
clothing products that will fulfill the demands and requirements of the customers.
Objectives
The main objective of the business is to distinguish itself from other online fashion
companies. The primary aim of the business is to ensure the satisfaction and happiness of the

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customers with their purchasing. So, the products in all the shapes size will be provided to
women. By the online medium, company will make the purchasing easy, efficient and affordable
for the customers (Schnaars, 2010).
E-commerce process
ClickNWear.com is an online business that will provide quality clothing products to the
customers. The key objective of e-commerce business is to provide the products to the customers
so that they do not need to visit to the physical stores. There are some processes that will be
adopted by the company while doing the business online. The e-commerce business process of
ClickNWear.com is as follows:
Receive the order- Customer will visit on the website and place the order. After receiving the
order, the process will include confirming order, collecting payment, and post-process order.
This will be the first step in the e-commerce process (Strauss & Frost, 2014).

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Prepare package- After confirming the order, next step will be preparing the package. This
process will include checking item in the stock, collecting item from the suppliers and
packaging.
Delivery- This is the third step in the e-commerce business process. Delivery team will send the
package for delivery by the 3rd logistic suppliers. The payment will be received either by online
mode or cash on delivery (Ho et al, 2011).
After sales-support- the last step is providing customer support after the delivery of package.
This process will include refund order, return item and warranty process.
SWOT analysis
Strength- Firstly, the strength of an e-commerce business is that it has capacity to address large
base of customers for the clothing products. Second, the e-commerce will be operated and
remain open all the time.
Weakness- The weakness associated with the e-commerce business of clothing products is the
intense dependence on technicality. Any kind of fault in server may prevent the access of the
customers to the site. Along with this, dependence on irresponsible courier partner may also slow
down the process of delivery that result the dissatisfaction of the customers.
Opportunities- There is various opportunities associated with the new e-commerce business
including an approach to an international platform of consumers. E-commerce business of
clothing products can have various opportunities i.e. attracting advertisers, generating high
returns on brands, approach to global platform of customers, generating high profits and creating
organizational advertisements (Drummond, Ensor & Ashford, 2012).
Threats- The key e-commerce threats for clothing e-commerce business can be susceptibility to
the online fraud. Protecting the information and account of buyer from hackers, and securing
online transactions are the key challenges for ClickNWear.com to manage the e-commerce
business.

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Building website
Website provides easy and convenient way to the customers to shop the products without
going to the stores. In the website, everyone can see online shopping portal and accessible
products on it but user have to login by his or her username and password for purchasing or
ordering the products. Unregistered people can also register by navigating to the registration
page. Only admin of the website will have access to change the roles. Along with this, default
developer can also be an ‘admin’. Once user will register the site then his or her default role will
be ‘User’ (Molenaar, 2012).
Website format and design
Sign up screen- The Sign up screen of the website will include the registration form and after
filling this, the customer can browse in order to get details of the products. On this page, there
will be a registration form by which customer will register on the site to become ‘user’. There
will be the catalogue of products for the customers on the website.
Figure 1: Sign up screen
Homepage- Home screen of the website will include the products list and catalogue. The
customers can browse the list of products that the website has on the homepage.

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Figure 2: Home Screen
Product Screen-
This page in the website will include the information about the products. The information
will be related to company name, model number of the products prices, features, image and color
of the products. This page will be some for both visitor as well as users.
Figure 3: Product Screen

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Figure 4: Add product screen
‘About us’ Screen
This page will include all the information related to the company, website and owner.
This page will be helpful for the customers and users to get relevant information about the owner
of the business and products offered by the website.

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Figure 5: 'About us' Screen
Users’ profile screen-
Once user orders any item, they need to track their order. By this page, they will be able
to check the ordered products and total price. Along with this, they will also be able to get the
estimated delivery date of their products.
Figure 6: User's profile screen

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E-commerce system functionality
The website will have unique functionality in order to attract the customers. Some of the
functions of website are discussed below:
Product navigation
Navigation system is the most significant element of the online store. By this intuitive
navigation system, user will be able to browse among various categories and products quickly.
The categories of the products will be found on the site and those will be systematized and give
users the capability to quickly navigate between product categories (Vatrapu, 2014).

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Figure 7: Product Navigation
Shopping cart
The shopping cart will be on the screen in the counter process. The products in the user’s
shopping cart will typically be showed in the matrix style. The objective is to show the items that
the user will decide to buy. It will be highly functional feature that will provide a summary of
things that the customers are buying (Xiaoming, 2010).

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System Design
The design process includes changing the functional, informational, and system
requirements recognized in the origination and implementation phases into combined design
terms. The design phase will be used to script the programs in the improvement stage. The
database designs will be created in various ways. By using top-down approach, designer will
recognize and connect key program features and interfaces, and then enlarge the design outlines
(Baig, Raza & Farooq, 2011).
One of the most used prototyping tool is contemporary design techniques that will build
mock-up designs of the items i.e. database layouts, supplication screens and system architecture.
End users, database managers, developers and system supervisors will evaluate and improve the
prototyped designs in the iterative procedure until they chose a suitable design. Designers will
cautiously document complete designs. The full certification will be helpful in improving the
ability of the programmer to grow and change the programs after they placed in production.
Along with this, documentation will be helpful for the management to ensure the final programs
with the original goals and specifications. The company will create initial testing,

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implementation, conversion, and training plans during the design phase. For designing the
website of ClickNWear.com:
 Database will be designed which can be utilized to manage all the necessities of the users,
 The key organization of the website will be planned,
 Main outline used for the website will be planned,
Suitable software and hardware
Software and functionality- For the website ClickNWear.com, there is the need of basic
group of functionalities which will make the website different from the other websites. So,
Customer Relationship management (CRM) software will be used to develop the website. The
CRM solution will include some functionalities in the website development i.e. contact
management, customer opportunity management, products management and order management.
There are there key reasons of using Customer Relationship management (CRM) software in the
website development. CRM enhance profitability, productivity and customer services of the
online business. The CRM solution will be helpful for the online business by building and
maintaining strong relationship with the customers (Onwutalobi, 2016).

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Hardware- In order to publish the website effectively, a cloud will be needed. While opting the
cloud hosting, rent for the virtual server space will be given rather purchasing physical servers.
The cloud server will allow computing resources to be dedicated for the website by providing
temporarily access when required. Cloud servers will be beneficial for the business in terms of
flexibility and scalability, cost-effectiveness and reliability (Sen, Bandyopadhyay, Hess,
Jaisingh, 2008).
Security issues
In order to prevent from online threats, there are two types of securities in e-commerce
for both customers and owners. One is physical security including tangible protection devices
and other is logical security including protection of assets.
Potential threat for website
There can be some potential threat for the online clothing e-commerce website. E-
commerce website includes internal networks that may interface with the World Wide Web. So,
there will be some threats related to network and business process.
Security issues–
Clothing e-commerce business may face issue related to security. There can be threat to
the security of the network with the denial of service attack which can overwhelm the site. The
security issues can be related to theft of customer personal financial information.
Viruses-
Computer viruses and are the biggest threat for the e-commerce website. Viruses are
external sources that can damage the files on the website. Virus can completely corrupt the
computer system and interrupt the processes of website. This can also imitate the customers and
permit wicked encryptions into the server operating in the website (Feigenbaum, Parkes &
Pennock, 2009).
Fraud-

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E-commerce website can be vulnerable to fraud from various internal and external
sources. This can be included credit card fraud hackers, anything being arrived in the system by
rogue employees etc.
Recommendations
In order to prevent from the threat of e-commerce website, it is important to take some
effective actions by the company. ClickNWear.com will include some strategies in order to
prevent from e-commerce threats.
Protected e-commerce platform-
Company will put e-commerce site on the platform that use secured oriented program
language. The administration panel will be focused on the internal network and public facing
servers.
Set up system warnings for doubtful actions-
Team will set an alert notice for several and doubtful operation coming from same IP
address. This system alert will be helpful in multiple orders placed by same order by using
various credit cards and phone numbers and this is a suspicious activity (Tassabehji, 2003).
Providing safety training to employees-
Employees in the company need to know how to protect the important data of the
employees. Employees also need to be educated on the laws and policies that impact customer
data and be trained on the actions required to keep the data safe.
Marketing and advertising strategy
Demographic
ClickNWear.com will target the customers who have keen interest in fashion and
clothing products and who are interested in online shopping. For this, male and female within the
age of 18 to 30, full-time employees married or bachelor and customers with internet access will
be targeted.

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Marketing method
ClickNWear.com will use various marketing methods in order to attract the customers. it
will include effective pricing, and proper delivery system to deliver the products as far as
possible. Following marketing strategies will be used:
 Internet advertising,
 Direct marketing
 Strategic partnership
 Affiliation program, and
 Discount and coupon initiatives
Social media
Various social media channels will be used to promote the clothing website among the
customers. There are some popular media tools i.e. FaceBook, Twitter, LinkedIn that will be
effective way to make the customers aware. Showing advertisements related to the website on
these websites will be helpful to attract the customers as they spend most of the time on social
media platforms (Voola, Casimir, Carlson and Agnihotri, 2012).
Local and Multichannel marketing
The objective of ClickNWear.com is to provide quality and affordable clothing products
to the customers. The marketing strategy will try to create awareness regarding the product
offerings, grow the customer base and work in order to build referrals and loyalty. For this
manner, various channels will be used. Web-based marketing will be used for the next year in
order to generate awareness of the company and product information. The reason is that internet-
based advertising is increasing these days as it is cost effective. Along with this, outdoor
advertising will also be used for providing general awareness to the public at large and direct
people to the website of the company (Stokes, 2011).
Ethics
While doing online business, there is need to adopt some ethical practices. Some of the
ethical factors that will be adopted in the online business are described below:
Core values- Code of ethics and guiding principles of the business will be adopted to provide
quality services to the people.

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Security- business needs to secure the private data of the customers such as address, account
number and debit and credit card information.
Ethical web content- Business will avoid publishing misleading statements as wrong statements
can give wrong ideas to the customers related to products (Burnwa, Kumar & Das, 2013).
Conclusion
Based on the above discussion, the website will be designed to identify the needs of the
customers for the clothing and fashion products accordingly and achieve profit in first years.
While adopting the e-commerce, business needs to adopt right policies and procedures to
measure and ensure the security and safety of business and privacy of consumer as well. . In
conclusion, it can be said that E-commerce is the important factor for the success of the
organization and by focusing on the factors that impact the decision making process of
consumers, business would be able to attract more and more customers.

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Quirk Education

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