Business Plan for Ecommerce in Pharmacy - Med-Droid

BUSINESS
ENTREPRENEUR
Business Plan for Ecommerce in Pharmacy

Business Description
 The name of the business will be “Med-Droid” which will providing
online services associated to medicine and pharmacy related
requirement.
 The main operations of the business will be considered with
pharmacy e-commerce in the Australian market
 Main distinctiveness of the business will be seen with developing a
mobile application for the online medicine services
 The rationale for the customer choosing to buy from “Med-Droid” will
be based on the discount pricing on the medicines and multiple
options to make the payments.

Marketing Research and
Analysis
 Primary products and services offered by the company will include
Non-Prescription Drugs, B2B Wholesale and Governmental level
pharma
 The criteria set for the pricing concerning the products are depicted
after evaluating the strategic price set by “Ansell, CSL, Mesoblast,
ResMed, and Sirtex”
 The company will be able to provide discounts in most of the products
as it will buy in bulk.
 The office will be located in the Burwood, Victoria near Hawthorn.
 The strategy to advertise the pharmacy has been depicted in terms of
the providing the users with the social proof, scarcity, personalization,
anchoring and Reciprocity

Operations
 The strategy for setting the registered office of “Med-Droid” will be
based in Melbourne
 The important nature of the operational procedure for the company
will focus on receiving the orders from the ecommerce systems,
receiving the information on the orders and shipping of the products
 The general requirement of the skill set for the individuals will be
seen with strong communication skills, flexibility and market
awareness.
 Wage rates of the employee have been selected as per the average
prevailing rate in Australia particularly in the territory of Victoria