This essay discusses the benefits and challenges of using Ecommerce and Social Media Platforms for organizations to adapt to new technology and enhance profitability. It covers the use of platforms like Amazon UK, eBay UK, Asos, Currys PC World, and the scope of Ecommerce Websites for business growth. It also highlights the challenges of adapting to new technology and social media, such as the need for market research and training, and the risks of fraud and misconduct. The essay concludes that these platforms are essential for organizations to make necessary adaptations and achieve their goals.