ECommerce Systems: A Case Study of Amazon

E- Commerce
Contents
INTRODUCTION.............................................................................................................................3

Overview of the Amazon..............................................................................................................3
SWOT analysis of Amazon..........................................................................................................5
Key elements of the organisational business model......................................................................6
Online marketing has been transformed b mobile, social and local marketing.............................8
Four unique feature of the e- commerce and impact of social, political and ethical elements on
chosen organisation........................................................................................................................9
CONCLUSION................................................................................................................................11
REFERENCES................................................................................................................................12

INTRODUCTION
E- commerce is selling and buying of the services and goods or sending of data or funds,
over an electronic network, primarily the internet. Business transaction occur either as business to
consumer, business to business, consumer to business or consumer to consumer. E- commerce
refer to use of the web and internet for the commercial transaction or business transaction, that
typically include exchange of the value across organisational boundaries in return for the product
and services (Amperawati, 2022). The company chosen in this report is Amazon that work in E-
commerce industry. This firm was founded by Jeff Bezos during 5 July, 1994. Its headquarter is
situated in Washington and Arlington, Virginia, U.S. This report will include the overview of the
chosen organisation such as vision, mission, objectives and so on, SWOT analysis, key elements
of the organisational business model, unique feature of the E- commerce and implication of the
political, social and ethical values.
Overview of the Amazon
The Amazon is a global leader within e- commerce industry. This company is based ion
Settle, Washington. It fortune around 500 firm was started during 1995 by the founder Jeff Bezos
in hos family garage.
 Mission- Amazon's mission is “to serve the customer through physical store and online
and focus on the selection, convenience and price”.
 Vision- Its vision is “to be Earth's most consumer- centric organisation, where the
customer can find and discover anything that they might want to purchase online an
endeavours”.
 Product and services- Amazon offer a wide range of the available product that range from
electronics and books to novelty items. Its business planning have given Amazon s focus
centred in the technology services, customer services, merchandisings and order
fulfilment.
 Target customers- Target customer of Amazon are upper and middle class customer
with smart devices and home computer aged between 18 to 44 as of 2022. In addition, its
around 60% target market is from United State who prefer the online shopping for their
convenience, competitive price and fast delivery.

 Organisational structure- Amazon's has adopted the hierarchical organisational structure.
Its senior management team involve three CEO and three senior vice president liable for
the different vital aspect of its business reporting directly to company's CEO Andy Jassy.