Impact of CSR on Hospitality Industry

This document explores the impact of corporate social responsibility (CSR) on the growth and development of the hospitality industry. It focuses on the community footprints CSR activities of hotel Ritz and their relationship with productivity and challenges faced by hotels. The document also provides strategies to overcome CSR issues.

Impact of CSR on
hospitality industry
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Contents
INTRODUCTION...........................................................................................................................3
AIM..................................................................................................................................................3
Objectives....................................................................................................................................3
RESEARCH QUESTION...........................................................................................................3
SCOPE.........................................................................................................................................3
JUSTIFICATION........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
REFERENCES................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
The development of corporate responsibility is progressively turning out to be emerging
issues to have the contribution in developments of the hospitality industry. The CSR activities
have been emerged as the inescapable level of priority for the growth and prosperity of business.
The hotel Ritz have the development on its own approach in order to have incorporating
regarding the new cultural dimension in order to add major level of beneficiaries to business (Ko,
Chan and Wong, 2019). On the other hand, the company have identified the issues related to
child well-being, hunger and poverty relief and environmental responsibility. The company is
taking major step to have the development of the CSR activities to solve the global level of
issues.
AIM
To identify the impact of the community foot prints CSR activities of hotel Ritz on the
growth and development perspective of hospitality industry – a case on hotel Ritz
Objectives
 To evaluate the community foot prints CSR activities hospitality industry.
 To determine the relationship between hotel CSR activity and productivity of
organization.
 To analyses the different level of challenges faced by hotel in promoting the CSR
activities.
 To evaluate the different strategies to over the issue of the CSR activities.
RESEARCH QUESTION
 What is the importance of the community foot prints CSR activities in hospitality
industry?
 What is the relationship between hotel CSR activity and productivity of hotel Ritz?
 What is different level of challenges faced by hotel in promoting the CSR activities?
 How the hotel can overcome the issues of CSR activities through implementing of
different strategies?
SCOPE
As per the scope and major consideration in regards to have the development of the this research
have the clear aim of proving the major level of positive and negative implication in terms of
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impacts if CSR activities of company growth and profitability. In addition to that’s the company
has the more value in the corporate sustainability in order to creates the long-term shareholders
value (Luu, 2017). This have the major involvement over exploitation of the market
potentiality’s in regards of the successful reducing and avoiding the level of associate cost and
risk. This research will help the other researcher and the scholar to have the understandability
regarding the various terms and implication which is needed to be taken by family to have the
better level of growth and prosperity of business.
JUSTIFICATION
As the justification of the topic, consumer is progressively having the major level of concern to
have the increase in the business engagement in more responsible activities which have the
major level of considerations in terms of different level of challenges faced by hotel in
promoting the CSR activities. In addition to that’s the company will have clear level of
understanding in terms of achieving the better level of reputations along with improving the level
of brand image development which is more visible to the investors along with increasing the
level of customer loyalists in mores perspective manner. In addition to that’s it is important to
have the better understanding in relations to have the major level of social responsibilities in
order to have the proper guidance for the development of core business
LITERATURE REVIEW
In order to have the greater understandability in terms of the Community Footprints was
institutionalised by The Ritz-Carlton, to tackle three key global issues; child well-being, hunger
and poverty relief and environmental responsibility. The company integrates Community
Footprints within its business goals, placing it as a foundational piece in the company’s business
management model, incorporating it as a key success factor, and has developed robust metrics to
measure progress.
As the view of (Kaur, 2019), the CSR activities has been considered as the good and necessary
level of business participations in analyzing the major level of social responsibilities in order to
have the proper guidance for the development of core business. On the other hand, the (Moyeen,
Kamal and Yousuf, 2019) argued that’s the level of business participation should be viewed or
been untaken in lightly manners as there are the need for the serious consideration in order to
have the understandability in terms, of csr activities implementation.
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In addition to that’s, another () stated that’s analyses the proper level of core guidance will helps
them in identifying the business opportunity which can be much more as comparatives as the
different level of challenges faced by hotel in promoting the CSR activities (Quinlan and et.al.,
2019). The author also supported the statement that’s the hospitality industry will have proper
adopting and integrating the different level of CSR activities in order to have the fascination
towards innovations and increase the level of organization improvability and major contributions
to the solving major issues of the society. On the other hand , the () contradict that’s In addition
to that, level of relationship among the CSR activities along with financial performances as the
consequence of positive and negative impact on financial performance of organization.
RESEARCH METHODOLOGY
Research type
Research is systematic procedure of data collection, analysis of useful information on a
particular topic. There are two main type of research: qualitative and quantitative type of
research. Qualitative is a kind of research which is based upon non numerical and unquantifiable
elements. Whereas quantitative research describes as well as resolve problem using numbers. For
this research, researcher will be using qualitive type of research help the researcher in answering
the research questions in a detailed manner.
Research philosophy
Research philosophy is a kind of belief about the way in which data about a phenomenon
is collected. There are three main types of research philosophies: interpretivism, positivism and
pragmatism (Quinlan and et al., 2019). Pragmatism Research philosophy accepts a concept only
if they support action. Positivism Research philosophy focuses on factual information that is
gained through observation. This Research philosophy is mainly used in quantitative type of
research. Interpretivism research philosophy focuses on interpreting elements of the research.
This method is mostly used in qualitative type of research. For this research researcher will be
using interpretivism research philosophy as it is one of the most suitable philosophical method
that can be used in qualitative type of research.
Research design
It is based on the process that mainly used by researcher to integrate with different
elements in the research study. Research design refer to the specific method of data collection
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and analysis (Willmott, 2020). It is defined the general plan about how can solve answer in
proper manner. It can be categorised into different groups: exploratory and conclusive.
The researcher will select exploratory design approach which help for exploring the
research questions. In order to identify the specific nature, behaviour of research study. When
researcher has conducting the exploratory research that willing to change new insights.
Research approach
It is defined as plan and procedure that consists of different phases in term of assumption.
Sometimes, it also identifying the nature of research issue or problem. Therefore, it is based on
the nature of research issue or problem which being addressed. There are different types of
approach divided such as deductive, inductive and abductive.
The investigator will use inductive research approach that must start with the different
theories and observations. It also proposed towards end of research activity in term of
observations.
Sampling
Sampling is a type of process that mainly explained in term of specific principles for
selecting the large number of populations. The investigator will choose simple random technique
which are assigning different task in research case study. The simple size is 50.
Data collection method
It can be defined the process of gathering and collecting information from authenticate
relevant source for identifying solution to the specific research problem. In order to generate
specific result or outcome (Quinlan and et.al., 2019). It can be categorised into two groups:
primary and secondary data collection. The researcher will choose primary data collection
method for gathering large number of information or data by using questionnaires.
Ethical considerations:
It is one of important part of research that should be consider during research analysis.
There are important principles related to ethical considerations (Quinlan and et.al., 2019).
 It should be maintained and controlled the misleading information in the research project.
 It always respects for dignity of research participants that should be given more
prioritised.
 Maintain the confidentiality level of research and maintain the research data in proper
manner.
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 Individuals and firms participating in the research that must be ensured in proper manner.
 Any type deception as well as exaggeration about the specific aim or objective.
Research Limitation:
Researcher should be considered the limitation in followings:
 There is some lack of formulation in term of aim and objective. It might be required to
controlled and maintained in proper manner.
 Implementation of data gathering or collecting method because they do not have
extensive experience during primary data collection.
 The size of sample is depending on the nature of research issue or problem. If sample
size is too small, it would not possible to test entire data or information.
 There is lack of pre-existing studies in the research project. It is an essential for
identifying scope of research project.
REFERENCES
Book and Journals
Willmott, H., 2020. On Research Methodology. The Journal of Organization and Discourse.
1(1). pp.1-4.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.
Ghaderi, Z.,and et.al.,2019. Corporate social responsibility and hotel performance: A view from
Tehran, Iran. Tourism Management Perspectives.29, pp.41-47.
Moyeen, A., Kamal, S. and Yousuf, M., 2019. A content analysis of CSR research in Hotel
Industry, 2006–2017. In Responsibility and governance (pp. 163-179). Springer,
Singapore.
Kaur, I., 2019. CSR in hotel industry in India. In Corporate Social Responsibility: Concepts,
Methodologies, Tools, and Applications (pp. 936-954). IGI Global.
Kim, H., Rhou, Y., Topcuoglu, E. and Kim, Y.G., 2020. Why hotel employees care about
Corporate Social Responsibility (CSR): Using need satisfaction theory. International
Journal of Hospitality Management, 87.p.102505.
Luu, T.T., 2017. CSR and organizational citizenship behavior for the environment in hotel
industry. International Journal of Contemporary Hospitality Management.
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Ko, A., Chan, A. and Wong, S.C., 2019. A scale development study of CSR: hotel employees’
perceptions. International Journal of Contemporary Hospitality Management.
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REFERENCES
Book and Journals
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