ECO600-Economics And Finance For Business

Economics and finance

Economics and finance 1
Abstract
In the present era, the competition among the companies is increasing in the industry of the
supermarket and grocery stores. The company that has been selected for the analysis and are
rivals include Woolworths and Coles. The report includes the investigation related to the state of
competition, the growth strategies of the company and the pricing strategies with the help of the
primary and secondary data. The findings of the report say that the competition in the industry is
aggressive that have brought certain developments. Further, the operations of both the companies
are growing but still, there is the scope of expansion of the business. The Woolworths and Coles
need to apply the growth strategies which include organic growth strategy and horizontal growth
strategy. In the end, the pricing strategy of both the rivals has been found that they follow in this
competitive industry so that they can deal with it. The purpose of the report is to understand the
strategies of the rivals in the same industry.

Economics and finance 2
Contents
Introduction......................................................................................................................................3
Objective......................................................................................................................................3
About companies.........................................................................................................................3
Methodology................................................................................................................................3
Literature review..............................................................................................................................4
Growth strategies.............................................................................................................................7
Pricing strategies..............................................................................................................................9
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Economics and finance 3
Introduction
The aim of the report is to conduct an analysis related to the market or industry analysis of the
rival businesses in an industry. The industry that has been selected for the analysis is Australian
supermarket and grocery stores. The company on which the analysis is based include
Woolworths and Coles rivals deals in the industry of supermarket and grocery stores.
Objective
The motive is to conduct a market or industry of the rival businesses present in the Supermarket
and grocery stores industry.
About companies
Woolworth’s supermarket is an Australian supermarket and grocery stores chain that came into
existence in the year 1924. Similar to this, Cole’s supermarket is an Australian supermarket with
the head office in Melbourne. The beginning of the company was done by the GJ Coles in the
year 1914 by opening the first Coles store in Smith ST, Collingwood, Victoria (Coles, 2018).
This has been found that Coles and Woolworths together form a near-duopoly of the Australian
supermarkets that is approx. 80% of the Australian market. In the present market, both
companies are rival in the same industry in Australia. Both the company is able to manage the
numerous stores in Sydney city at the prime location due to which the competition among the
companies is increasing.
Methodology
The research report includes the gathering of fact and figures in the set procedure with the
intention of obtaining the research in a methodological manner. The researcher makes use of