1ECONOMICS Table of Contents Introduction…………………………………………………………………………………..3 Background.................................................................................................................3 Market structure of the industry……………………………………………………………4 Factors that influence demand for the industry’s product………………………………5 Factors that influence supply of the industry’s product(s)………………………………5 Elasticity……………………………………………………………………………………...6 Impacts of an event on the industry……………………………………………………….7 Conclusion…………………………………………………………………………………...8 References…………………………………………………………………………………...9 Appendix…………………………………………………………………………………….10
2ECONOMICS Introduction Australian regards mining as an important contributor and primary industry in its economy. As of 2018, there was a general increase in mining production to a level of 6.10 percent. The average mineral production in Australia from 1978 to the year 2018 stands at a rate of 4.97 percent. Australia experienced the highest level of mineral production in the year 1987 standing at a rate of 25.20 percent and in the year 1986 it registered the lowest record of mineral production at a level of negative 16.90 percent. From the period of 1974-2018 the total average gross product from mining stands at AUD Million 15254.40. The highest level of GDP from mining was experienced in the year 2018 standing at a level ofAUD Million 36287 andin the year 1974 is when the lowest level of GDP from the mining industry was experienced at a level of AUD Million 5144.Therefore the overall total contribution of mining to the Australian economy stands at a rate of 5.6 percent of the Gross domestic product (Maria et al 2013,pp 30). In regards to Australian exports, the overall total contribution of minerals stands at a rate of thirty five percent. Globally, Australia is being regarded as the world leading coal, Zirconium, Zinc, Rutile and iron ore exporter. It is also the second leading uranium and gold exporter and aluminum third world leading exporter (Hall 2014, pp 20). Background The main exporter of Australian mineral products in the 1990's was Japan. Over a quartermillionsofAustraliansderivetheirlivelihoodfromtheminingindustry. However, the mining importance in Australia does not mean that a number of people are employed in the sector (Austmine 2013, pp 15). The mining sector employs an estimatedtotalof129,000individualswhichisjust2.2percentoftheoverall Australian total workforce.Recent statistics show that the overall 8.8 percent of Australian growth value in the year 2017 was a result of mining which higher than that of the period between 1994 and 1995 by eighty seven percent.The main mining companies in Australia include among others Rio Tinto and BHP Billiton(Bartos 2007, pp 149). Therefore it basing upon this background that this paper shall provide a comprehensive analysis and overview of the miningindustry market structure, two determinants of demand, and two determinants of supply for mining products, demand elasticity for the mining product and the recent event with a substantial impact on the mining industry. Analysis of the market structure and its characteristics Iron ore (oligopoly market structure) For this section of the paper, iron ore will be used as representative product when analyzingthemarketstructureoftheminingindustry.TheAustralianironore industry is oligopolistic by its very nature. Majority of the share market is possessed byFMG, BHP and Rio Tinto.There characteristics of monopolistic behavior in the market (Boudreau-Trudel et al 2014, pp 31). A as result of lower unit costs and improved productivity the above firms sit comfortably on the lost cost due curve. Low cost units is brought about byreductions in service and goods expensesthrough low or reduced volumes and prices , high levels of productivityin terms of labor , minimizing over head costs, maximizing unit productivity and utilization ofsuppliers in the emerging markets. It is clear that there well positioning on the cost curve of the market which will further become flat over time by many Australian minerswith further improvements in technology and cost cutting initiatives. The average variable costs of production for every mine determine the costs curves . Groundsupportconsumables,thecostsoftransportation,processingcosts, royalties, fuel are the main costs variable production costs. More so, the industry is
3ECONOMICS popularly known for possessing infrastructure and equipment, relatively high fixed costs and above all most notable people. Figure 1 showing the cost curve of iron ore (Filippou and King 2011, pp 276-84) Due to the various significant rises in iron production capacity, it is clear that in recent years there has been flattening and outward shifting of the iron ore cost curves in the area of Australia (Heber 2013, pp.15). By end of this year 2019, it is estimated that there will be an increase in the overall Australian Global share in iron production to a level of 23.7 percent (Filippou and King 2011, pp 276-84). The three firms go ahead expansion plans or strategies have been the main factor behind the capture of the overall share in the global market of iron ore. The level of contribution of small firms like atlas iron, Mtsui and Hancock prospectingis very trivial to the market share and they account for a 26.0 percent of the overall market share. The industry and one market is clearly note control of one firm meaning that the structure of operation is oligopolistic by its very nature Most importantly is that the bulk of the market is however under the control of three main firms. Prices are determining by the three firms supply decisions. There is competition within the industry. The competition is mainly internal together with other industries producing other minerals (external competition). Competition is among foreign and domestic producers due to the fact that iron ore market is global or international (Summerfield 2012, pp10). Joint ventures are adopted by foreign firms which penetrate into the Australian iron ore industry for purposes of reducing risk levels. For instance thirty percent of royal hill prospecting is under foreign control. There are high levels of market share concentration in the industry of iron ore mining.As per the year 2014-15seventy four percent was thetotalindustrial
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4ECONOMICS revenue obtained by the three dormant firms. South Australia has small quantities of iron ore and the biggest is obtained in Western Australia accounting for over 97.6 percent. The overall significance of economies of scale and the large size of the mines of the operators in the industry is effectively reflected by the high levels of concentrationintheindustry.Pricecompetitionwithintheindustryreflectsthe increasing levels of profitability and the overall struggle for market share. It very clear that due to slow growth in china, the prices of iron ore have come under serious pressure (ACA 2009, pp 75) There also exist high levels of barriers to entry in the Australian iron ore industry. There high levels of capital requirements needed to acquire or establish an iron ore mine in Australian. Meaning that firms that have limited financial muscle cannot enter and effectively compete in the industry. The iron ore market is also under heavily regulation from the Australian Government. Certain royalties are supposed to be paid by each and every firm basing on the value and volume of production of the mine. In the industry, it is clear that firms engage in a number of bilateral contracts in order to be able to sale to traders and dealers who are superior. Ceiling prices and negotiated floor are some of the bilateral contracts engaged in by the firms in the Australian iron ore industry (Morris 2012, pp 73-235). Through focusing on specialty products and added value, firms in this industry are able to engage in differentiation especially in mature market. Determinants of iron ore demand Thepresenceofcomplementsandsubstitutes,theoverallvolumesofsteel production has a huge impact on iron ore demand in the area of Australia (Mining industry report 2017, pp12). It is important to note that the overall activities being undertaken in heavy constructions determine the demand for steel. It is clear that substitute materials posses a less impact on the overall iron ore demand when there is limited substitute competition. It is easy to indeterminately recycle metals that are produced through iron ore. The scale of economies which can be achieved in the metals production offer a big advantage though some materials can substitute and replace the metals.It is clear that in most cases steel engage in competition with more expensive materials possessing a big performance advantage or will less expensive non mettalic materials. Examples of such products include among others motor vehicle composites, plastics and aluminum. None the less, not each and every buy is capable of replacing metals with the above product or material alternatives given that they do not offer properties which are similar all of them and neither any substitute which is direct (Scott-Kemmis 2013, pp 70). The second factor influencing the demand of iron ore has been the growth being evidenced in emergingeconomies such as china. It is clear that the increase investment in china have had a strong impact on Australia and the overall globe commerce. It is clear that there was surge china’s overall economic growth in the year 2005 which led to increase in the overall demand of iron ore mines in the area of Australia. Hence forth one can argue that china has a much impact on the overall iron ore demand in Australia (Julius and de Rassenfosse 2014, pp57). Determinants of supply for Iron ore The first determinant of supply is the global iron ore demand.It is clear that the dramatic developments in the level of steel production have a major impact on the overall supply of iron ore especially in the industrial equipment, automotive, non residential and public sectors. Therefore such developments have led t a general increase in the overall level of demand of iron ore hence high supply. Countries like
5ECONOMICS china import over 820 iron ore million tons hence calling for an increase in the level of supply to meet such demand levels (Harhoff et al 2012, pp 68). The second factor is the number of producers in the Australian iron ore industry. The Australian iron ore industry operates in an oligopoly type of market structure. In the global outlook, there are still limited producers of iron ore. This plays a key role in influencing the overall levels of supply of iron ore (Hoagland et al 2010, pp 728–32). Demand elasticity for iron ore products The overall elasticity of demand in the iron ore market of Australia is negative. It is imperative to note there an inelastic demand associated with steel price and -0.2 to - 0.3 ranges is the price elasticity of demand for steel. Recent studies show that the price elasticity of iron ore is the same with that of steel. Meaning that that the demand curve is inelastic by its very nature. The overall price movements of iron ore is influenced by movements of prices in the long run (Hu and Jefferson 2009, pp 57- 68). An analysis of a recent event that has (or is likely to have) substantial impacts on iron ore industry Dam disaster in Brazil There is a speculation that there will be a surge in the overall Australian iron ore prices. Since the year 2018, there has been a 40 percent ralling of iron ore. This has been worsened by the Brazil tailings dam disaster. The overall global supply threat has led to a twelve dollar tone price increase. The Brazilian dam collapsed this year leading to a death of one hundred individuals. As per the current statistics a tone of iron ore is estimated at $US87. It is clear the above price have led to again by big minerssuchasBHPandRioTinto.Theabovekindofpricesshowthatthe Australian iron ore industry is at a high steep part of the overall cost curve. Iron ore prices are likely to spike above US$100/tone in case of any additional supply disruption making the highest registered price increase since the year 2014.There is an expectation that there may be a deficient experienced in the market in this year of 2019 due to various long-term variables or factors Figure 2 showing the impact of Dam disaster in Brazil on the Australia iron ore products
6ECONOMICS Conclusion Conclusively, Australia is regarded as the leading country in terms Zinc, uranium, nickel and Lead reserves and has experienced a tremendous performance since the 2000s.It is imperative to note that main ore miners in the area of Australia have been undertaking very aggressive and expansionist plans of production though there have sea borne prices which have been very over whelming. To effectively ensure that the market share shared is captured at other high cost producer’s expense, it is very clear that producers in Australia take advantage of their overall position in the global cost curve low sitting when compared to other economies.
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7ECONOMICS References ACA. 2009.The Australian Coal Industry - Black Coal Resources. Australian Coal Association(ACA),www.australiancoal.com.au/the-australian-coal-industry_coal- resources.aspx, pp.75. Austmine. 2013.‘Australia's New Driver for Growth: Mining, Equipment, Technology and Services’. Austmine and Department of Industry and Science Survey. pp.15. Bartos, P. J 2007. ‘Is mining a high-tech industry?:Investigations into innovation and productivity advance’, Resources Policy, vol 32(4), pp.149–58 Boudreau-Trudel, B., Zaras, K., Nadeau, S., and Deschamps, I 2014. ‘Introduction of InnovativeEquipmentinMining:ImpactonProductivity’AmericanJournalof Industrial and Business Management, vol. 4, pp. 31 9Cooperative Research Centres (CRC) Programme Filippou, D., andKing, M. 2011.‘R&D prospects in the mining and metals industry’ Resources Policy, vol 36(3), pp.276-84 Hall, M. 2014. ‘Forget self-driving Google cars, Australia has self-driving trucks’The Age, pp.20 Harhoff, D., Mueller, E., andVan Reenen, J. 2012. ‘What are the channels for technologysourcing?PaneldataevidencefromGermancompanies’,Frankfurt School of Finance and Management, Working Paper Series 187. , pp.68 Heber, A. 2013. ‘METS to make up the difference’ Mining Australia, pp.15 Hoagland, P., Beaulieu, S,, Tivey, M,A., Eggert, R,G, German, C, Glowka, L and Lin, J. 2010, ‘Deep-sea mining of seafloor massive sulfides’ Marine Policy, vol 34(3), pp. 728–32 Hu, A,G., and Jefferson, G,H. 2009 . A great wall of patents: What is behind China's recent patent explosion?'Journal of Development Economics, 90(1), (2009):pp.57-68 Julius, T,D., and de Rassenfosse, G. 2014. ‘Harmonising and Matching IPR Holders at IP Australia’,Melbourne Institute Working Paper No. 15/14, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne. pp.57 María, J, A., Carsten, F., Bronwyn, H., Christian, H. 2013.The Use of Intellectual Property in Chile.Economic Research Working PaperNo. 11, pp.30 Mining industry report. 2017. Retrieved from. pp.12. Morris, R. C. 2012.“Genesis of iron ore in bandediron-formation by supergene and supergene-metamorphicprocesses–aconceptualmodel.HandbookofStrata- bound and stratiform ore deposits, (13).pp.73-235. Scott-Kemmis, D. 2013. ‘How about those METS? Leveraging Australia’s mining equipment, technology and services sector’, Minerals Council of Australia, pp.70 Summerfield, D. 2012. "Iron Ore".Australian Atlas of Minerals Resources, Mines & Processing Centres. Geoscience Australia. pp.10.
8ECONOMICS Appendix Figure three showing global iron ore products costs