Marvel Entertainment: Market Structure, Competitors, and Opportunities

Running head: ECONOMICS
Economics
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ECONOMICS
Marvel Entertainment
Introduction
Marvel Entertainment is an American entertainment company which has been
founded in the year 1998 in New York (Curtis, 2015). Over the years it has known to enter
into various partnerships and negotiations with different other companies.
Market structure
Marvel Entertainment is known to operate in oligopolistic market stricture where
there are few rivals of Marvel in the industry. In this type of market structure, there are
presence small number of firms none of which can keep the others from having significant
influence. The few firms therefore known to dominate the industry (Curtis, 2015). Marvel
entertainment is mostly famous in western countries.
Government regulation
The Registration Acts or the Superhuman Registration Acts are the fictional
legislative bills is used in various comic books as well as in superhero films. The idea that the
superpower individuals might need might need to be registered by the government was first
raised by the marvel entertainment.
Issues and opportunities around the world
One of the biggest opportunities of Marvel is that it is already a well established
brands with millions of followers already making it a successful brand. It can put holograms
so that others will not be able to copy. It also has huge potential to tap more franchises. It can
also expand lines of Netflix shows, sales promotions for movies for generating interest in
comics.
Products