TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 1. Presenting the demand and supply equilibrium.......................................................................1 Explaining factors which leads to a change in demand...............................................................4 Factors leads to change in supply of Polo Mint...........................................................................5 Impact of demand and supply change on price...........................................................................9 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Businesseconomicsisafieldofappliedeconomicsthatstudiedthefinancial, organisational, market-related and environmental issues faced by corporations. Quantitative methods and economic theory form the basis of assessments on factors affecting corporations such as management, expansion, business organisation and strategies. Economics refers to the study of the elements and functions of a particular marketplace such as demand and supply and the effect of the concept of scarcity (DeAngelis and Erickson, 2018). The analysis of supply and demand allows understanding and investigate the operations of markets. This present report will make understand the main factors that determine the price of Polo mints in United Kingdom by using supply and demand analysis. Further, the report also include the expansion of equilibrium, factors lead to change in demand and supply along with the impact of changes in supply and demand will have on price and will be presented by diagrams. MAIN BODY 1. Presenting the demand and supply equilibrium Demand and supply aretwoimportant pillars of the economics whole of economic and financial concept revolve around this two words. The equilibrium present the situation where the demand and supply of a product is same at given price. The effect demand and supply have on price of a commodity: A shift in demand and supply can lead to a situation of shortage or surplus of commodity in the market. Effect on the price of product with increase in demand An increase in the demand of the product with supply remaining the same lead to shift the price in upward direction and the quantity of demand and supply also increases. This means an increase in demand on polo mint in UK leads in increasing the price of this product. 1
Effect on the price of product with decrease in demand A decrease in the demand of commodity with supply at the same level, the price of commodity also falls down with decrease in the quantity of demand and supply. This means that a fall in demand of polo mint in UK results in decrements of the prices of polo mint as well. Effect on the price of product with increase in supply A decrease in the supply of a commodity leads to increase in price of the product while increasing the quantity of demand and supply. This means that with rise in supply of polo mint in UK the price will fall. 2
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Effect on the price of product with decrease in supply A decrease in the supply of a product affects the prices by increasing at the same level of demand. The quantity of demand and supply will fall. This means that with a decreased supply the price of polo mint can be increased in UK. Effect on the price of product with decrease in demand and supply In this case, both Supply and Demand fall from D1 to D2 and S1 to S2 respectively. The result is price increasing from P1 to P2 and quantity demanded and supplied decreasing from Q1 to Q2. This means that with a fall in demand and supply the price of the polo mint in UK will increase but the quantity of demand and supply will rise. 3
Explaining factors which leads to a change in demand In accordance with the operational practices of the organisation on which making a reliable change in the pricing and various factors which would affect the demand for the particular products and services stated in the market. Changes in demand will be positive and negative to the business operations which was being influenced by the various internal as well as external factors that would have impacts on such changes and variations. The factors which defines changes in the demand and supply curve can be analysed as: Price of Complementary goods: The changes incurred in the prices of complementary goods and services which would have impacts of changes in the demand. There would be a negative cross elasticity of demand in contrasttosubstituteproductsstatedinthemarket.However,inaccordancewithsuch operational practices on which it can be said that, substitute products would have negative changes on the prices which in turn affect the sales and revenue growth in the business operations. However, substitutes are being provided by the competitors on the cheap rates as well as consist of cheap quality which motivates consumers to buy such products. Price of substitute goods: It impacts the demand of product states in market. There have been various substitute products which is similar to Polo mint can affect the sales of product which would be negative in mitigating the operational requirements at the right time. Consumers are price sensitive as the substitute product demands less charges to be bare by consumers. Therefore, due to which they have comparatively higher demands in the market. 4
Income: The changes in wealth and income of an individual would have impacts on the sales of the product. Therefore, in a particular economy the standard as well as income level of people is not that good which would affect the business in survival. Therefore, such variations affect the changes incurred in changes in market economy. Tastes and preferences:The demand of the product and services is affected by the changes in the taste and preferences of the customers because with the change in taste and preferencecustomermovetodifferentproductsandserviceswhichprovidethemhigh satisfaction. The taste and preference of the customers are changing due to various factors which may consist of trends, advancement in the technology etc. which may result into changes in the demand for the product and services available in the market. The changing trends in the market and the buying preference may change from time to time due to which the market for the demand changes. If the product provided in the market is as per the taste and preferences of the customers than the demand for those products and services will be high but if the product provided is not according to the taste and preferences of the customers than the demand for the product will be low. Expectation of change in price in future:It has been estimated and assumed by the professionals that there would be changes in the demand in upcoming period. However, this expectation would have impact of making variations in the operational gains and retention of profit. On the basis of past gains and growth of sales which have defined the changes in supply of products in the market and that will ultimately affect demand. Population:If the number of population is comparatively large in the market economy which would require more products in meeting satisfactory needs. However, it approaches the firm in retaining the higher gains and revenue which in turn would be effective in managing the operational practices. Polo Mint would have adequate demand in the market as there would be growth and profitability for the firm in retaining better gains. Factors leads to change in supply of Polo Mint Supply refers to the quantity of the product which is available in the market for sale at specified price at a given point of time. It is always defined in relation to time along with price. There are many factors which have leads to change the supply of particular product like price, cost of production, natural calamities, technology, transport conditions, factor price and there availability, policies of government, price of related good (Salamai and et.al., 2019). 5
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Law of supply This is the law of supply which stated that there is direct relationship between price and supply of quantity. If everything else remain the same, then an increase in price results in increases in quantity supplied. The reason for sloping of supply curve is upwards is because of positive relationship. Changes in the supply of Polo Mint in UK market When the conditions faced b y suppliers is later, it leads to change in supply. In such situation, quantity of Polo Mint will be offered for sale at each price. For example, in summer season the demand of Polo Mint is increases which in turn raises the supply of the products. Price per tone ($)Supply in previous season (millions of tonnes) Supply in current season (million of tonnes) 1000110130 900100120 80090100 7008090 6007080 5006070 Table1: Polo Mint Production The above tables show the original supply schedule in the previous session and the supply schedule in the current season. Shift in Supply Curve: Increase in supply The change in the price of product bring automatic change in the supply of the product. The supply curve shift when price of the polo mint is changed. The below figures show that shift of supply curve from S to S1. Thus, when price of Polo Mint is decreases from P to P1 the Quantity of Polo Mint raises from Q to Q1. Therefore, it is clearly stated that when the price of the Polo mint is decreases, consumers buy more which raises the quantity and supply of Polo Mint (Portal-Núñez and et.al., 2016). 6
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Shift in Supply Curve: Decrease in supply The below figures show that shift of supply curve from S to S1. Thus, when price of Polo Mint is increases from P to P1 the Quantity of Polo Mint decreases from Q to Q1. Therefore, it is clearly stated that when the price of the Polo mint is increases, consumers buy less which decreases the quantity and supply of Polo Mint. 8 Illustration1: Decrease in supply
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Thus, from the above graph, it is clearly understood that what leads to shifty the supply curve of Polo Mint. Thus, there are many factors that leads to shift the supply of Polo mints are as follows- Price: This is one of the main factors that leads to impact on the supply of Polo Mint to a greater extent. However, there is a direct relationship between price of Polo Mint as well as its supply. It is clearly shown in the above diagrams that if the price of Polo Mint is increases the supply of product is decline and vice versa (Dolomatov and et.al., 2016). Cost of Production:This is another factors which shift the supply curve of Polo Mint. If the cost of production is increases, it leads to fall the supply of Polo Mint. Thus, there is inverse relationship between cost of production and supply. Technology:This is also one of the most important determinant of supply that leads to change the supply of the Polo Mint. It is true that, if company uses better technology it will increase the production of the product that results in rising of supply. Transport Conditions:This is also one of the factor that leads to raise the supply of the product which is Polo Mint (Rousseau and et.al., 2019). It is true that if transport facilities is not good it will decrease the supply and if the transport facilities is better, it will raise the supply of Polo Mint. Price of Related Goods:the price of substitutes and complementary of Polo Mint also influence the supply of particular products. For example, so many other mouth freshers are available, like Centre fresh and others, which customers have option to move. Factors Prices and their Availability:This is called as one of the major determinant of supply. The inputs, like equipments, raw materials, machines which are needed at the time of manufacturing of product If all these factors are easily available and at reasonable rates than it will raise the production and it will raise the supply of Polo Mint in the market (Pieper and et.al., 2016). Impact of demand and supply change on price. Impact of supply on prices 1.Technology: When new and improved technology is implemented at the time of production it leads to lower cost of production and increase in supply. The price of the products and services of Polo Mint will reduce due to abundant supply of products in the market. 9
2.Price of related goods: When price of related goods increases then price of Polo mint remains constant it will increase the supply of Polo Mint whereas, when the price of related goods decreases, it affects the supply of Polo Mint which affects the buying decision of customers and leads to lower productivity and operations. 3.Transportation: When cost of transportation increases it affects the supply of the company. When there is convenient transportation for delivery of goods from one place to another, this will lead to higher availability of products and lower prices of goods. Whereas, when goods are not transported on time, then it will lead to lower supply and higher prices of goods and services (Brickley, Smith and Zimmerman, 2015). 4.Cost of production: When the cost of production increases the supply of goods and services will increase and the price will also increase. Whereas, when the cost of production will decrease, the supply of Polo Mint will decrease and price will also decrease. 5.Availability of raw material: When raw material, equipment and machinery are readily available then it will increase the production which will lead to higher supply and price. Whereas, when raw material, machinery are not readily available then this will lead to lower production, lower supply of Polo Mint goods and services and eventually leads to lower prices (Buckley, 2016). Impact of demand on prices 1.Availabilityofclosesubstitutes:Themostimportantdeterminantofaproduct's elasticity is the availability of close substitutes. If substitutes are available, customers are likely to be very responsive to changes in price. The demand is elastic. If substitutes are not available, demand is likely to be unresponsive to price changes. The price of the Polo mint will reduce if the substitute product is being sold by the other organization at the low price. The amount of time available to look for substitutes is related to the availability. If customers have a time to look for substitutes, they are likely to be more responsive to price than if they must make immediate decisions (Moore and et.al., 2016). 2.Proportion of income spent on goods:If the price of the good increases and the income of consumer decreases, then the demand of Polo mint automatically decreases. The greater the proportion of income spent on the goods the greater is the elasticity of 10
demand. A price rise and decrease in income simply means that the people cannot afford to buy the product. This can impact the profitability aspect of the company. 3.The length of time over considering the changes:The longer the time elapsed since the price change, the more elastic is the demand for the good. If the cost of production increases, then the demand will be reduced and price of the Polo mint will increase. Thus, there might be chances that consumer can decrease their purchase related to Polo mint. It can reduce profitability of firm (Salvatore, 2015). CONCLUSION The above report concluded that main factors that determine the price of Polo mints in United Kingdom by using supply and demand analysis. Further, the report also summarised the expansion of equilibrium, factors lead to change in demand and supply along with the impact of changes in supply and demand will have on price.Moreover, the demand and supply equilibrium the demand and price have a positive relation as with increase or decrease in demand the price of polo mint will have the same effect. But the supply curve in the equilibrium have an inverse relation with prices of the commodity. An increase in supply decrease the prices and vice versa. 11
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