ECONOMICS RESEARCH PROJECT Macroeconomic influence on

ECONOMICS
RESEARCH
PROJECT
Macroeconomic influence on
organisation

INTRODUCTION
 Business and
economy are
intertwined.
 External factors
and economic
indicators influence
business
operations.
 Organizational
adjustment can
lessen the effects.

RECESSIONS AND
IMPACTS
 Recessions are lack
of aggregate
demand.
 AD-AS models
justifies the lack of
demand for the
company.
 Client businesses
are the channel
that link recession
with the operation
of the company.

GLOBALIZATION
 It is a process to
make use of the
global market.
 Has its merits and
demerits.
 Demerits such as
emergence of large
scale company can
throw this company
out of market.

MONETARY POLICES
 These are policies to
regulate money supply
and other economic
indicators.
 Contraction can reduce
money supply and
income of the
customers.
 Demand for the products
can in turn reduce.
 Quantity theory of
money.

RECOMMENDATIONS
 Input outsourcing.
 Increased marketing
expenditure.
 Contingency plans.
 Customer loyalty
programs.

CONCLUSION
 Study shows the link
between the
external
environment and
business decisions.
 Mainly influences
the sales and the
revenue.
 Impacts can be
lessened by
modifications.

REFERENCE
 Ramasamy, R., & Abar, S. K.
(2015). Influence of
macroeconomic variables on
exchange rates. Journal of
economics, Business and
Management, 3(2), 276-281.
 Nielsen, K. J., Lander, F., &
Lauritsen, J. M. (2015). The
relationship between
macroeconomic and industry-
specific business cycle indicators
and work-related injuries among
Danish construction
workers. Occup Environ
Med, 72(4), 271-276.
 Grum, B., & Govekar, D. K. (2016).
Influence of macroeconomic
factors on prices of real estate in
various cultural environments:
case of Slovenia, Greece, France,
Poland and Norway. Procedia
Economics and Finance, 39, 597-
604.
 Keller, E. (2018). Noisy business
politics: lobbying strategies and
business influence after the
financial crisis. Journal of European
Public Policy, 25(3), 287-306.
 Abdoh, W. M. Y. M., Yusuf, N. H. M.,
Zulkifli, S. A. M., Bulot, N., &
Ibrahim, N. J. (2016).
Macroeconomic Factors That
Influence Exchange Rate
Fluctuation in ASEAN
Countries. International Academic
Research Journal of Social
Science, 2(1), 89-94.

THANK YOU