This presentation provides an overview of ecotourism, including key providers such as Steppes Travel and G Adventures, popular destinations like Pagham and Hawaii, and activities such as wildlife viewing and trekking. It also covers the customer profile, impacts, and future trends of this growing industry, including its economic, environmental, and socio-cultural impacts. The presentation concludes with a SWOT analysis of ecotourism, highlighting its strengths, weaknesses, opportunities, and threats.