Understanding the World of Ecotourism: Key Providers, Destinations, Activities, and Future Trends

INTRODUCTION
Tourism is defined as combination of social, economic and cultural
phenomenons that entails any movement of individual person to
specific nation or location outside their national boundaries or
environment. The world of tourism encompasses different types of
factors that put either direct or indirect impact on growth of this
conceptThe current assignment will be based on Eco-tourism, which
falls under the category of top most trending forms of tourism. It will
explain key organizations, destinations, sub-types and activities related
to chosen form of tourism. It will also define key facts, impacts,
statistics, customer profile, further trends and SWOT analysis to
ecotourism.
Conclusion
On the basis of above discussion, it has been concluded that
ecotourism has provided a lot of benefits to the companies
that are accountable to offer the same services and products to
customers. Organization has considered the further trends, that
enable it to make effective plan that aid to sustain in the
future. Furthermore, from above study, it has been identified
that implication of SWOT analysis allows company to
overcome its weaknesses, by using strengths and success
factors. It has builds wide customer base in form of offering
sustainable products and services that influence environment
positively.
Future trends
Key providers/ organizations
Steppes Travel, G Adventures, Intrepid, Responsible, Audley, etc. are
those eco-friendly tour firms that are capable to provide the best travel
packages to customers, after considering the needs and requirements of
target market. Ecotourism refer to responsible travel behaviour
and decision of people that drive their attention toward travelling
natural areas that includes environment, beauty of nature, and other key
aspects. In the world of business, there are different types of travel &
tourism companies available that provide ecotourism package to each
customer, according to their choice which include foot, stay and other
form of services. As in the recent time people prefer to travel those
areas where they may feel the beauty of nature and take fresh air to
breath, which is not possible to do that while living in a city, regions
and other locations with higher extent population. The best things
about one the above company such as Steeps Travel that it may collect
fund from its travel trips and invest to empower women's and in the
context of wildlife conservation systems that contribute to prevent
animals, land and other environmental aspects, which is essential for it
to do so.
References
• Akhtar, N and et.al., 2021. Post-COVID 19 tourism: will
digital tourism replace mass tourism?. Sustainability.
13(10). p.5352.
• SriHadi, C. V. and Roberto, R., 2021. VISITOR
MANAGEMENT IN THE SITUGEDE ECO-TOURISM
AREA. Riset. 3(2). pp.478-488.
• Chi, N. T. K., 2021. Understanding the effects of eco-
label, eco-brand, and social media on green consumption
intention in ecotourism destinations. Journal of Cleaner
Production. 321, p.128995.
Threats
 Pandemic and regulatory framework
changes are the biggest threats that may
put negative impact on eco-tourism in
form of decreasing profitability, revenue
and eliminating success factors. It is
important for chosen industry to
consider each threat that drive their
attention toward develop plan that
overcome the worst impact of all
threats.
Strengths
The skilled workforce and effective plan related to
environment protection are the best strengths of
ecotourism that may help to grow in effective manner
and rapidly.
With experience holders chosen sector may take more
steps to move ahead in form of generating awareness
among people about the same concept.
Opportunities
 Technology advancement and customer trends
may put positive impact on eco-tourism in form
of increasing operational effectiveness or
efficiency, which is important and beneficial for
continuous success of industry. They may grab
both chances in effective manner that play vital
role in ecotourism growth and success in the
future.
Weakness
Lack of technology implication is the worst
things about ecotourism as it may do not
promote the concept all over the world and
use few resources to do that. It may lead to
decrease customer base and eliminate the
effectiveness of grabbing further
opportunities.
SWOT Analysis
It is fact that in the recent time eco-tourism is becoming increasingly popular, because
travellers prefer to travel those areas that covered greenery and nature beauty, with key
aspects that put positive impact on their health.
Eco-tourism may appeal to socially & ecologically conscious individuals as it may
include travel to protected and pristine areas, where cultural heritages, faunas, and flora
are the main influencing aspects as well as attraction elements.
Market size-
Ecotourism may generate more than 77 billion and make up 5 to 7% of overall
tourism and travel market. By considering revenue generation, the chosen sector falls
under the fastest progressing industries in the world with a progress rate of ten to thirty
percent. Just because of trend, more than 101 million eco-tourist arrive each year.
Socio cultural impacts-
The growth and development of ecotourism may put positive impact on socio-
cultural factor in term of generating excellent awareness about environmental
sustainability. It may provide a lot of benefits to environment or environmental
sustainability in form of developing better understanding among individual person about
environment sustainability benefits for themselves as well as in the context of wild life.
Economic impacts-
It may also affect positively upon economic factor, in form of developing job
opportunities in the eco-tourism companies, where management may take approach to
hire skilled and talented people, who may have good interpersonal skills. It may also
help to generate more revenue that improve local community growth status.
Environmental impacts-
Eco-tourism may put positive impact on local natural as well as animal habitats in
form of conserving natural resources and preventing the same.
Key facts, statistics and impacts Customer profile
Demographic
For purpose of targeting people or building a customer profile, it is important for
eco-tourism companies to utilize STP concept, which may drive their attention
toward specifying and understanding needs of individual traveller. By referring to
segmentation approach, they may target people by following below tactics such as;
According to this term, management may concentrate on segmenting customers on
the basis of age, gender, income and interest, which is quite essential and beneficial
for them to do that. It may enable them to take further actions accordingly in form of
planning for ecotourism or travel package that provide unexpected travel experience
of individual customer in appropriate manner.
Geographic
Along with above segmentation approach, they may utilize current as well in
systematic manner, which may drive the concentration toward targetting people one
the basis of certain elements consideration such as areas where they come form. The
main motive of eco-tourism organizations is to target everyone in the world as their
potential customers, because they are living in populated areas where no natural
aspects exist.
Other (motivations and behaviour)
While creating customer profile, the best thing that management may do is the
appropriate consideration of individuals behaviour and motivation level. As people
may have huge concern about environmental sustainability, which enable them to
conduct each practice accordingly. They may highly motivate and influence to make
environment pollution free that is good for their lives.
ECO-TOURISM Environmental-
• It is now in trend that travellers may take approach and tend to
explore new areas where they may find out eco-tourism aspects.
• It may put positive impact on growth of chosen tourism form, in
effective manner, in form of increasing individuals travel concern
about the same day by day.
Economic-
• Another trend that put impact on similar concept as above trend may
put on that.
• Local people may take interest to become essential part of eco-
tourism sector and this trend may increase industrial productivity,
performance and profitability level, even better than last few years or
months when it may have affected due to pandemic.
Social-
• Online reservation is the best example of social trend that put direct
impact on ecotourism in form of increasing number of booking and
travel packages.
• It may contribute to increase profits margin and generate a lot of
revenue of overall sector in unpredictable manner.
Technological-
• Technology utilization is also the best trend that people may prefer to
follow, because they have advanced systems such as laptop, smart
phones, etc. which provide them all the information about
ecotourism.
• They may collect data via using internet and consider reviews about
the same concept.
Destinations, activities & sub-types
• There are varied destinations accessible in the world, where people may
travel in the future, as per their need, in order to take pleasure of ecotourism,
which in return provide multiple benefits.
• For example, Pagham is the best location where eco-tourism exist and people
may conduct environmental friendly practice.
• It is a small village where Pagham Beach available, and individual customer
may take pleasure of refreshing their mind, because of keeping themselves
away from hectic work schedule. Kenfig, Smardale, Hawaii, Colombia, etc.
places are also included in categories of ecotourism destinations, where
varied forms of activities might be conducted.
Activities-
• In today's period, wildlife viewing, sailing, hiking, voluntourism and
trekking, are the best and most trending ecotourism practices that customers
or visitors prefer to conduct in effective manner, that in turn provide
unforgeable travel experience to them.
Sub-types-
• Eco-loging is the best example that may falls under the category of sub-
forms of ecotourism. It may drive the attention of target audience toward
selecting accommodation service that may build with environmental
awareness in the customer mind.
• Mass tourism is another sub-type of tourism that occur when number of
individual visit the same location at any time, in appropriate manner.