Ecotourism: Understanding the World of Tourism

This presentation covers the concept of ecotourism, its key providers, customer profile, segmentation, SWOT analysis, and future trends. Ecotourism is a high demand industry that takes place in natural settings and in the natural environment. The customers of ecotourism desire to have peace of mind while on vacation. Segmentation is done on the basis of demographic factors such as age which helps in targeting the right customers. The SWOT analysis of ecotourism covers its strengths, weaknesses, opportunities, and threats. Advancement in technology can help this industry in innovation as several technologies can help in updating and developing new Eco activities.

Understanding the World of Tourism
Introduction
Ecotourism refers to
tourism that takes place in
natural settings and in the
natural environment. It is
in high demand in today's
culture because most
tourists desire to have
peace of mind while on
vacation.
Key providers
in Eco tourism
 Government
 Tourists
 Private Organizations
Future trends of Eco tourism SWOT Analysis of Eco tourism
industry
Customer profile
Strengths-
Beauty of the nature is one of the greatest strength of
this industry as the nature enhances the customer's
experience.
Weaknesses-
This industry can ruin the natural habitat in the
regions where the tourists visits the most.
Opportunities-
Advancement in technology can help this industry in
innovation as several technologies can help in
updating and developing new Eco activities.
Threats-
Another major threat to this industry is the changing
weather that adversely effect the operations of this
industry.
Eco-tourism has expanded to include a
wide range of travel destinations. Nature
and culture tourism, valley tourism, and
Peace places are the three categories of
ecotourism. Tourism improves or enriches
the geographical character of a location,
including its environment, heritage,
aesthetics, culture, and citizens' well-
being.
The customers of Eco
tourism are divided
according to the
segmentation and targeting
process. These customer
segmentation is done on the
basis of demographic factor
such as age which helps in
targeting the right customers.