Edinburgh International Festival: Creative Event Proposal and Implementation

Travel & Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Critical review of relevant literature...........................................................................................4
Creative event proposal...............................................................................................................5
Event project implementation ....................................................................................................7
Pitch and presentation of the report............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality industry refers to the broad category of fields within the service industry
which includes lodging, event planning, food and drink service, theme parks, travel and tourism.
It includes tourism agencies, hotels, restaurant and bars. The aim of hospitality industry is to
provide enjoyable experiences to their customers whether it is from the food products, relaxing
in luxurious area and getting a proper rest like home. There are many businesses which fall into
this hospitality industry which includes hotels, motels, restaurants, resorts, them parks etc. In the
present report, an Edinburgh International festival is taken into consideration(Abubakar., 2016).
This is an annual festival of performing arts in Edinburgh, Scotland. This festival also hosts a
series of visual art exhibitions, talks and workshops. The present report will cover discussion
about creative events and entertainment industry market trends. In addition to this, the report will
cover analysis about event proposal aims and objectives and also about its concept and design.
Moreover, the report will also cover analysis about event hosting plan with support of GANTT
chart and its promotion strategy. The report also consist of resource allocation which includes
budgeting and also about pitch statement as well.
MAIN BODY
Critical review of relevant literature
Edinburgh international festival is an annual festival where top class performers of music,
theatre, opera and dance brings together from all over the world to perform. This festival also
host a series of visual arts, exhibitions, talks and workshops. This festival basically established
itself in the year of 1947 as world class cultural event in order to bring together all kinds of
artists and audiences around the world and over seventy years it has gone from strength to
strength. This festival started in this manner that there were eight theatre groups who are
uninvited to perform in this Edinburgh International festival. This is a kind of initiative that was
created to celebrate and also enrich the European cultural life in the wake of Second world war.
This festival was called as fringe festival because they have put their own productions outside
their regular programme. That's why these shows are known as the Fringe of the festival. The
aim of Edinburgh International Festival is to provide a platform for the flowering of human spirit
by bringing artists and people together from all over the world. The objective of Edinburgh

international festival is to develop Scotland's capital as a beacon of creative and intellectual
excellence for the new future that societies on the world wide basis must create.
Creative events and entertainment industry basically consists of events in the live
entertainment, creative,cultural, digital media and service sectors with global events held under
the pro light and sound brands as well(Becker., 2015). These events platforms basically
showcase about marketing and production of high tech musical instruments, sheet music and
accessories. They also display about state of the art technology and software for venues on
worldwide basis. There are certain market trends of creative and entertainment industry which
includes social video take off, cloud gaming goes mainstream, more streaming services come
out. In addition to this, podcasting becomes a mainstream medium and new sports sprout up. It
has been observed in the industry of entertainment and creative events that there are major use of
smart phones in order to save the operational cost.
In order to plan the event into effective manner event planners schedule their details in
their smart phones, tablets and take support of some technical apps. They key for running
business into successful manner is that they take support of event apps. In order to arrange event
into successful manner and to popularise the event, live streaming is the best option to attract
large number of customers. Social Ambassadors also play an important role in terms of
successful marketing so that event can create its positive image in the minds of customers so that
more number of people take participation into this event. When positive image has been created
into the market then it is easier to catch the attention of large number of people.
It has been analysed from the above mentioned event and from entertainment industry is
that they have to always come up with new ideas and trends so that they can attract large number
of audiences. It has been found out that their major objective is to provide an enjoyable
experience to their customers and also to promote the way of use of digital technologies in these
events(Brelik., 2018). These kind of events and festivals plays a very important role in terms of
new developments and provides a platform for presentation and knowledge. It is also a place
where new customer contacts and business ideas can be generated. It has been observed that
creative events and entertainment industry has to work very hard and in order to attract large
number of people they have to research the interests of people into deeper manner so that they
can exist themselves into the market for longer period of time.