logo

The Edison George Town Hotel, Penang: Digital Marketing Strategy

   

Added on  2023-06-18

5 Pages942 Words446 Views
 | 
 | 
 | 
Case Study: The Edison
George Town Hotel, Penang
The Edison George Town Hotel, Penang: Digital Marketing Strategy_1

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Edison’s George Town hotel’s current position and functions...................................................2
Buyers’ persona...........................................................................................................................2
Customers’ journey and different touchpoints............................................................................2
Digital strategy that target each marketing funnel TOFU, BOFU and MOFU...........................3
REFERENCES................................................................................................................................4
1
The Edison George Town Hotel, Penang: Digital Marketing Strategy_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Customer Experience Strategy
|12
|3952
|45

Technology in Hotel Industry
|13
|3177
|388

Managing the Customer Experience in Corinthia Hotel London
|15
|5400
|271

Customer Experience Strategy for Antique Theatre Plovdiv
|14
|4493
|198

Service and Experience Marketing for Premier Inn
|13
|3862
|352

Managing the Customer Experience
|12
|1140
|72