Marketing plan Assignment 2022

Running Head: MARKETING PLAN 0
Marketing Plan
(Student Name)

MARKETING PLAN 1
Table of Contents
Background of the company............................................................................................................2
STP..................................................................................................................................................2
Segmentation................................................................................................................................2
Targeting......................................................................................................................................2
Positioning...................................................................................................................................2
Tactics..............................................................................................................................................3
References........................................................................................................................................4

MARKETING PLAN 2
Background of the company
SmartTech is one the educational learning aid provider that helps in supporting the
educational development of the children in an innovative manner. It has adopted play based
approach to develop the skills of children. The company teaches through GeoMap in which, the
children will able to explore the World GeoMap while playing.
In the following part there will be detailed analysis of strategies that the company can
able to adopt to expand its business in an effective manner.
STP
Segmentation
SmartTech will target the consumers on the basis of demographic as well as behavioral
segment. Demographic majorly focuses on the age, income level as well as gender according to
which, the parents between the age of 30 to 50 will be the main target audience as well as it will
cover all the children’s for the product due to the main reason it has been analyzed that most of
the parents are in between such ages in Mauritius. Moreover, while analyzing the behavioral
segment, most of the people in Mauritius are working parents therefore, they don’t have a time to
help their students in developing overall skills of their children. Therefore, they majorly prefer
such kind of services that will help in developing overall personality of their children
(Muyambiri & Odhiambo, 2018).
Targeting
The company will target children; educational sectors as well as parents with the range of
30-50 due to the reason parents are the decisional maker of the children is the main influencer.
Therefore, it is required for the company to target parents and children for the product.
Moreover, educational institute are the place where children and parents can be easily available.
Thus, the market for the company can be the educational institute where they can able to target
their targeted audience in an effective and efficient manner.