Effect of Interior Lighting on the Consumer Behavior in Retail Spays

Effect of Interior Lighting on the Consumer Behavior in Retail Spays
J.L.P. Ludovica
Faculty of Engineering
NSBM Green University
15 May 2023

EFFECT OF INTERIOR LIGHTING ON THE CONSUMER BEHAVIOR IN
RETAIL SPAYS.
ABSTRACT
Many changes prompted an increase in research initiatives in the field of retail design.
The differentiation trend, changes in our economy, and customer buying behavior
toward a more hedonic experience resulted in a different, more complex design
approach. To produce such a design, numerous research fields must be combined. To
Until date, research in retail design with an emphasis on the atmosphere has been
primarily marketing-based, but the difficulty lies in a more holistic approach focused
on a 3D experience. Our goal is to assess the relevance of the retail environment via
the analysis of various retail atmospherics. As a result, responders will be monitored,
and emotions will be assessed using questionnaires. Lighting is highlighted as a first
environment variable; it plays a crucial influence in the overall perception of a place
and, unexpectedly, has not yet gotten the attention it deserves. This article describes
the technique in relation to the notion of design research, as well as the outcomes of
the initial trials. Also, some of the problems and limitations found in researching
moods and atmospherics, mostly due to their holistic character, are explored.
Keyword – Atmosphere , Lighting , Mood , Consumer behavior

Contents
Abstract .............................................................................................
Contents ...........................................................................................
1. CHAPTER : INTRODUCTION ............................................................
1.1. Research Background Study.....................
...............................
1.2. Motivation and the Significance of the Study
...............................
1.3. Research Problem
...............................................................
1.4. Research Questions
.............................................................
1.5. Core Argument
...................................................................
1.6. Purpose and Objectives of The Study...................
......................
1.7. Research Methodology
.........................................................
1.8. Significance of study ...........................................................
2. CHAPTER : LITERATURE REVIEW ....................................................
2.1. History Context .........
.........................................................
2.2. Supermarket Industry
............................................................
2.2.1. Store Size .........................................................
2.2.2. Price ...............................................................
2.3. Types of Retail Shop ...........................
.................................
2.3.1. Keells Supermarket.............................................
2.3.1.1. Introduction
........................................

2.3.1.2. SWOT Analysis of Keells Supermarket
.......
2.3.1.3. Strategies
............................................
2.3.1.4. Lighting and Interior
.............................
2.3.2. Glomark Market ................................................
2.3.2.1. Introduction
........................................
2.3.2.2. SWOT Analysis of Glomark Market
...........
2.3.2.3. Strategies
...........................................
2.3.2.4. Lighting and Interior
..............................
2.3.3. Lanka Sathosa ...................................................
2.3.3.1. Introduction
........................................
2.3.3.2. SWOT Analysis of Lanka Sathosa
..............
2.3.3.3. Strategies
...........................................
2.3.3.4. Lightning and Interior
............................
2.4. Main Inspection for Retail Lighting ..........................................
2.4.1. Ambient lighting ................................................
2.4.2. Task lighting......................................................
2.4.3. Accent lighting...................................................
2.4.4. Decorative lighting..............................................
2.4.5. Spotlights .......................................................
2.5. Illumination Design .............................................................
2.5.1. Satisfying Illumination ........................................
2.5.2. Unsatisfying Illumination ....................................

2.6. Ventilation........................................................................
.
2.7. Color Design
.....................................................................
2.8. Grocery Stores
...................................................................
2.9. Layout Design for Market
......................................................
2.9.1. The Major feature of Retail Spays Layout Design.........
3. CHAPTER: METHODOLOGY ............................................................
3.1. Introduction
......................................................................
3.2. Objectives of The Study
.........................................................
3.3. Sampling .........................................................................
3.4. Data Collection Method .......................................................
3.5. Procedure ........................................................................
3.6. Measuring Instrument ..........................................................
3.7. Statistical Methods: Data Analysis ...........................................
4. CHAPTER: CASE STUDIES ...............................................................
4.1. Background to the Case Study
................................................
4.1.1. Case Study 01 – Keells
4.1.1.1. Retail Spays Location and Accessibility
.......
4.1.1.2. Retail Spays Image
.................................
4.1.1.3. Retail Spays Interior
..............................
4.1.1.4. Retail Spays Layouts
..............................
4.1.1.5. Colors
..............................................

4.1.1.6. Lighting
.............................................
4.1.2. Case Study 02 – Glomark
4.1.2.1. Retail Spays Location and Accessibility
.......
4.1.2.2. Retail Spays Image
.................................
4.1.2.3. Retail Spays Interior
..............................
4.1.2.4. Retail Spays Layout
..............................
4.1.2.5. Colors
................................................
4.1.2.6. Lighting
.............................................
4.1.3. Case Study 03 – Lanka Sathosa
4.1.3.1. Retail Spays Location and Accessibility
.......
4.1.3.2. Retail Spays Image
.................................
4.1.3.3. Retail Spays Interior
...............................
4.1.3.4. Retail Spays Layout
...............................
4.1.3.5. Colors
................................................
4.1.3.6. Lighting
.............................................
5. CHAPTER: CASE STUDIES ANALYSIS ................................................
5.1. Results of Consumer Questionnaire Analysis
...............................
6. CONCLUSION ...............................................................................
7. REFERENCE .................................................................................
8. BIBLIOGRAPHY............................................................................