logo

Effect of Online Shopping on Consumer Buying Behaviour : Report

   

Added on  2020-07-23

17 Pages5470 Words432 Views
Effect of online shopping onconsumer buying behaviour . Acomparative case study betweenMauritius and India

Table of ContentsLITERATURE REVIEW................................................................................................................1Introduction.................................................................................................................................1Meaning and concept of consumer buying behaviour................................................................2Understand the meaning of online shopping and its significance in the business......................3Motivation to buy online.............................................................................................................5Online shopping market in the Mauritius and India....................................................................6Explore the impact of online shopping on the consumer buying behaviour...............................9Analyse the impact of online shopping on the individual life style.........................................11REFERENCES..............................................................................................................................13

LITERATURE REVIEWIntroductionLiterature review is the main body of the dissertation which provides detail knowledgeand understanding about the subject. With assistance of this chapter, scholar can understand theconcept and overview of subject. In this section, the topic can described with help of variousauthors and their view, thoughts and statement. In this chapter, various articles has been alsoincluded which deliver the detail information about the subject. In the present dissertation, themajor aim is to analyse the effect of online shopping on the consumer behaviour. Thus, in thischapter, various themes related to the consumer behaviour, its factor, online consumer buyingdecision has been systematically designed.With assistance of this chapter, scholar can able to gain the knowledge about the onlineshopping and importance of internet. In the present time, internet plays a very crucial role in thebusiness context. By use of internet, individual, institutions and corporations can easily get theinformation about aspect and easily connected with other people. This medium helps to thecorporation in promoting their product and services and attract the customers in the largemanner. Business unit can provide information about the product and services to customer andget their review about the same (Stelzner and Michael, 2011). Thus, it can be said that in thepresent time internet helps to the organisation's ad its business in large manner by which itbecomes easily to start up the business and design company image in the market. In the today'stime, social media is another one of the almost famous platform which using most of thebusiness enterprise with respect of selling and promoting commodities. In the presentdissertation, literature review provides importance of social media and its impact on the onlineshopping by consumers. In addition to this, this platform influence consumer behaviour withrespect of shopping. In the present study, the deep analysis of the online shopping on theconsumer buying behaviour with respect of Mauritius and India. With help of this chapter,researcher can able to explore the detail knowledge about the topic so as they can conductinvestigation in an effective manner. Among these countries, how online shopping is growingand how it impacts on the customer buying behaviours has been systematically included in thischapter (Safko and Lon, 2010). This chapter describes the online shopping importance in thepresent time and its impact on the customer buying behaviour. In the present chapter, the ratio ofonline shopping in the India and Mauritius has been also included so as learner can easily acquire1

the knowledge about the online shopping market in the India and Mauritius. Following are somethemes which prepare complete knowledge about the effect of online shopping on consumerbehaviour-Meaning and concept of consumer buying behaviourAs per the view of What Impacts Consumer Buying Behaviour?.(2017) in every businessindustry like retail, hospitality, travel and tourism etc customer plays a very crucial role becausethey are the kind of market through which entire marketing activity organise. If there is noconsumer then companies can not make efforts to promote and sale its product and services.Customer behaviour, attitude and perception can reflect from their background, culture,education, life style, income level etc. Their behaviour is dynamic which can change accordingto the time thus, it can be said that customer behaviour is very sensitive. The study of customerbehaviour includes social science discipline of sociology and economics, anthropology,psychology etc. In the opinion of Fotis, John, Buhalis and Rossides, (2012) Consumer buyingbehaviour can reflect from their requirement because they always purchase the commoditiesaccording to their needs and wants. It is very important for the organisation to understandcustomer buying behaviour and their requirement related to product and services. 2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Online Marketing on Consumer Behaviour: A Literature Review
|26
|7826
|467

Customer Behaviour Change during COVID-19 Global Pandemic: Rise of Online Shopping and Delivery Options
|12
|2764
|188

Research Project Assignment - Impact of Online Shopping on Customer Satisfaction
|26
|7947
|452

Link between Personal Characteristics, Trust and Online Buying Behaviour in India
|105
|24869
|347

Importance of the High Skilled Labour in the Business Performance: Case Study of India
|56
|17699
|399

Improve the Social Media Advertisement Essay
|54
|17456
|62