Effective Business Communication Analysis of El Jannah Charcoal Chicken and Red Rooster Restaurant

This presentation analyzes the effective business communication strategies adopted by El Jannah Charcoal Chicken and Red Rooster Restaurant. It highlights the importance of communication skills in the success of any organization and the impact of poor communication. The presentation also covers the nature, types, and important aspects of communication.

EFFECTIVE BUSINESS
COMMUNICATION
ANALYSIS OF EL JANNAH CHARCOAL CHICKEN AND RED ROOSTER
RESTAURANT

OUTLINE
1. INTRODUCTION
2. EL JANNAH CHARCOAL CHICKEN
3. RED ROOSTER COMPANY
4. AIMS AND SCOPE OF THE PRESENTATION
5. NATURE OF THE COMMUNICATIONS
6. IMPORTANT ASPECTS OF COMMUNICATION
7. TYPES OF EFFECTIVE BUSINESS COMMUNICATION
8. REASON WHY COMMUNICATION STRATEGIES ARE IMPORTANT
9. IMPACT OF POOR BUSINESS COMMUNICATION
10. CONCLUSION
11. BIBLIOGRAPHY

INTRODUCTION
• The effective business communication skills are one of the most important aspect of the
business of the enterprise.
• These communication aspects enable the companies to execute the planning in an efficient
manner.
• The decision making of the managerial authorities are also successfully passed from the highest
authority to the lowest position in the presence of an effective business communication.
• The effective business communication can also prove beneficial for the companies as the
customers are engaged in a constructive communication dialogue process and the companies
are able to ascertain as to which aspects are needed to be improved to satisfy the needs and
demands of the customers.
• The PowerPoint is about the business communication strategies adopted by the two
enterprises- El Jannah Charcoal Chicken and the Red Rooster Restaurant services and how they
implement the aspects of effective business communication.

EL JANNAH CHARCOAL CHICKEN
• The El Jannah Charcoal Chicken was founded by the couple, Andre Estephan along with his
wife Carole Estephan in 1998.
• The restaurant chain caters to the needs of the Australian people by offering them
Lebanese food.
• The specialty of this restaurant is the charcoal chicken items. The restaurant was
inaugurated in the Granville area and later another branch was opened in Punchbowl. The
main emphasis was laid on introducing the middle eastern food items to the people of
Australia and promote the intercultural exchanges among the Australian people.
• The customers include a wide range of people across various ethnicities and thus it
increases the cultural exchanges amongst them. The El Jannah charcoal chicken promises to
serve the best quality charcoal chicken to the people of Australia.
• The El Jannah Charcoal Chicken is the best option for the Australian people to go to if they
prefer a different food apart from the usual Australian food items.

RED ROOSTER COMPANY
• The Red Rooster enterprise was established in 1972 and it specializes in providing the best
quality roasted chicken to the Australian people.
• There is a wide range of food items served to the people such as wraps, burgers, whole
roasts, lamb as well as fish related products, salads and beverages and desserts.
• The Craveable Brand owns the rights of this enterprise and the enterprise has various
branches across the Australian states which does not include Tasmania.
• As of late 2012, there are over 360 Red Rooster eateries across the length and breadth of
Australia.
• The Red Rooster company emphasizes on the smart marketing strategy and markets itself
by innovative taglines. The efficient communication skills are one of the prime reasons as to
why the company can earn huge revenues in the Australian society. The innovative
marketing strategies help the company to create an impression in the minds of the
Australian people.

AIMS AND SCOPE OF THE
PRESENTATION
• The purpose of this presentation is to elaborate the importance of the efficient business
communication methods adopted by the companies.
• The communication process is one of the most important business strategies which are
enacted by the companies to understand the needs and requirements of the customers and
the clients as well as to effectively pass the information across the organizational
hierarchies.
• The more successful an enterprise is, the more effectively the information is passed from
the top level managerial authority to the lowest position in the enterprise.
• The purpose of this project is to understand the communication strategies as well as the
effective business communication techniques adopted by the two restaurant chains- the Al
Jannah Charcoal chicken as well as the Red Rooster Restaurant.
• The purpose of this project is to emphasize as to how efficient business communication
helps in the successful running of the company and its services.

NATURE OF THE COMMUNICATIONS
• The communication process are an important aspect for any business enterprise.
• Every company has certain level of organizational goals which are to be achieved by the company in
order to achieve the desired target of profit maximization.
• This is possible when the company emphasizes on establishing an effective business communication
system in the enterprise.
• Every enterprise follows different strategies about to establishing communication system in the
enterprise.
• The nature of the communication has been defined in various ways by the theorists and the scholars.
• The process of communication involves the exchange of information amongst the various people in
the enterprise as well as the people who are dealing with the products and services of the enterprise.
• The inefficiency in the communication process often ends up in the failure to understand the
demands of the customers as well as the inability to transmit effective requirements and decision in
the enterprise.

IMPORTANT ASPECTS OF
COMMUNICATION
• Communication establishes co-ordination in the organization.
• The division of labor in the organization is done by allocating them the jobs wherein the employee
specializes and have an extraordinary efficiency.
• The efficient business communication skills enable the employees to be able to co-ordinate amongst
themselves to execute the work efficiently.
• The effective business communication skills enable the organisation to run the business smoothly.
• The better communication skills of the employees and the managerial board of the organization work in
proper coordination with each other and therefore the plans and strategies are executed perfectly.
Effective Business Communication increases the efficiency of managing the enterprise.
• Effective Business Communication skills assist in the decision-making process by enabling the decisions to
be implemented faster.
• Effective Business Communication helps in enabling the employees to perform effectively and efficiently.
• The employees with effective business communication skills can understand the demands and
requirements of the job easily and this enables them to perform efficiently.

TYPES OF EFFECTIVE BUSINESS
COMMUNICATION
• The business of all the companies and the organizations are dependent on the effective business
communication aspects.
• The objectives of the company can be achieved by the proper implementation of the
communication skills which in turn improves the coordination and exchange of information
amongst the employees.
• There are three types of effective business communication. The first type is the Interpersonal
communication. The interpersonal communication is the communication which takes place
between the employees and the leadership or amongst the employees of the organization.
• The second type of communication is the team communication. This communication happens
between the employees and the support staff or between the employees and the customers.
• The third type of communication is the organizational communication. This communication takes
place amongst the different levels of the organizational hierarchy. The more easily the information
is passed amongst the different levels of the organizational hierarchy the better the organization
performs.

REASON WHY COMMUNICATION
STRATEGIES ARE IMPORTANT
• The communication skills are extremely important for the running of the organization. The Effective
Business Communication helps in the proper implementation of the plans and the strategies.
• The success of the El Jannah Company and the Red Rooster company reveals the importance of the
Effective Business Communication skills.
• The El Jannah Charcoal Chicken emphasizes on establishing an effective intercultural
communication amongst the customers and the employees so that a bond is established amongst
both.
• The Red Rooster company regularly checks the changing trends in the tastes and preferences of the
customers by holding surveys and doing research. The results are discussed by the leaderships and
the changes are incorporated accordingly.
• Effective Business Communication results in the increased motivation of the employees. The
Organizational goals as well as the personal goals of the employees become aligned with each
other due to the Effective Business Communication skills. The productivity increases due to proper
understanding of the requirements of the job by the employees.

IMPACT OF POOR BUSINESS
COMMUNICATION
• The poor Business Communication can result in the poor implementation of the strategies
and the planning of the managerial leadership.
• This can result in the poor execution of the plans and policies of the leadership of the
organization.
• The employees are unclear about their job requirements and duties. This results in the poor
performance levels of the employees and the support staff.
• The employees are less motivated to perform in an organization with poor business
communication skills. The productivity of the employees is low as they are demotivated
most of the time. The poor communication skills in the organization also results in the
customers shifting their loyalties to a rival brand which offers substitute products.
• The bond does not exist between the customers and the organization due to poor
communication skills. The poor business skills of the organization also result in the increased
levels of mistakes to be committed in the organization.

CONCLUSION
• Effective Business Communication are the most important aspect for any organization. The
Effective Business Communication assists in the process of Decision making.
• The Effective Business Communication helps in the proper execution of the plans and
strategies of the organization.
• The success of the two companies- El Jannah Charcoal Chicken and the Red Rooster chicken
are testimony to the fact that Effective Business Communication plays are absolutely
important for determining the success of any organization.
• The employees of the organization with Effective Business Communication are highly
motivated and commit minimum mistakes while doing their job. There exists a great
relationship amongst the organization and the customers where the Effective Business
Communication exists.
• The Effective Business Communication plays a determining factor in establishing the success
or the failure of any organization.

BIBLIOGRAPHY
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