Effective Business Communication in a Multicultural Environment

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
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1EFFECTIVE BUSINESS COMMUNICATION
Abstract
The purpose of the following report is to evaluate the various issues within the business environment of
the chosen organization BeautyPro in China. The market expansion of the company has suffered from
several internal communication challenges. These different challenges will have to be discussed in this
organizational environment. The Australian managers of the company would face several difficulties in
this section since this will be very difficult for them to run the company as per their business culture,
norms and beliefs. Some important challenges have been identified here that are linked with the
intercultural communication. The intercultural communication challenges will refer to the direct and
indirect communication styles between the employees and the managers, the various cultural norms and
etiquettes and the business decision-making issues. These different issues have been discussed in detail
and the recommendations have also been given on how to improve the matters. The improvements are
needed to increase the profits of the organization BeautyPro.
Table of Contents

2EFFECTIVE BUSINESS COMMUNICATION
Introduction......................................................................................................................................3
The problems in the organization....................................................................................................3
Analysis of the current situation......................................................................................................4
Intercultural challenge one..............................................................................................................5
Intercultural challenge two..............................................................................................................7
Intercultural challenge three............................................................................................................8
Conclusion.......................................................................................................................................9
Recommendation One...................................................................................................................10
Recommendation Two...................................................................................................................11
Recommendation Three.................................................................................................................12
References......................................................................................................................................13

3EFFECTIVE BUSINESS COMMUNICATION
Introduction
The purpose of the report is to discuss upon the several facts about the cultural communication
issues for the business organizations. The cultural values and norms are different in different regions of
the world. This is the reason as to when the multinational business organizations go on to expand into the
various new countries, the cultural values and norms differ as well. The significance of the intercultural
communication on the Chinese people regarding the expansion of BeautyPro will be discussed in the
following sections. The individualism and collectivism issues play a very big and major role in this
section as well. It has to be remembered that the business organizations will have to appoint the local
people in the newly expanded countries since they will have to cut their costs.
The communication styles of the employees and the higher authority managers differ and this has
become one of the major issues in the modern day business environment. The structure of the report will
be as follows. The various problems should be found. The challenges will have to be identified in this
report. These challenges have been the root causes for the communication disruption within the
organization. The proper analysis will be done in the following sections as well. Some recommendations
will have to be made on how to improve the situation in the positive manners.
The problems in the organization
The organization that has been chosen for this report is BeautyPro. The organization is based in
Brisbane and it has many branches all over the world across the various countries. As a multinational
organization they have to do their business in various countries and they have to face the strict challenges
in different countries (Dunning, 2013). The chosen organization BeautyPro prepares and distributes the
organic cosmetics products across the various cities in Australia and other cities as well. This is why the
organization will have to follow some important steps before they deliver their products to the various
countries all over the world (Shenkar, Luo & Chi, 2014). The head office of the organization is located at
Brisbane in Australia. They have their branches in other major cities in Australia as well. The company