Effective Business Communication: Tourism and Hospitality Industry

EFFECTIVE BUSINESS
COMMUNICATION:
TOURISM AND HOSPITALITY INDUSTRY
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

INTRODUCTION
◦ ‘Effective business communication’ is considered to be a sharing procedure or
method that involves parties (either two or more).
◦ This kind of communication sends a message, which may be easily and effortlessly
understood and comprehended by each individual.
◦ It must be mentioned that effective communication may significantly make
contributions in relation to the success of the company (Bovée, Thill & Raina,
2016).

EFFECTIVE BUSINESS COMMUNICATION: E-
MAIL
◦ In the tourism and hospitality industry, e-mail is utilized as an effective method
regarding communication in order to communicate with the audiences and the
customers.
◦ E-mail serves as an effective operational mechanism for feedback purposes.
◦ The hospitality and tourism organizations are able to communicate with large
audiences with the aid and assistance of e-mail marketing (Wei, 2017).

RATIONALE FOR CHOICE OF EMAIL AS
COMMUNICATION METHOD
◦ E-mails are cheap, hence, this method of communication is easily affordable.
◦ E-mails are extremely efficient.
◦ E-mails are easily accessible.
◦ The delivery of e-mails are incredibly fast in comparison to any particular
traditional post.
◦ E-mails may be send to several persons at a particular time.