Business Presentation: Skills, Techniques, and Effective Communication

This presentation delves into the essential elements of effective business presentations, emphasizing the importance of planning, preparation, and delivery. It covers key aspects such as understanding the audience, structuring the presentation, and utilizing effective communication techniques, including the 7 C's of business communication. The presentation highlights the significance of technology in improving business communication and customer service. It also discusses the common flaws in presentations and offers strategies to overcome them, such as building confidence and using relevant materials. The conclusion stresses the importance of clarity, realism, and confidence in delivering a successful business presentation, supported by references to relevant research on presentation skills and communication.

EFFECTIVE BUSINESS
PRESENTATION

Key elements of Effective Business
Presentations
• Preparation
• Delivery
• Simplicity
• Rehearsal
• Understanding objective and audience
• Structure
• Verbal Delivery

7 C’s of effective business presentation
• Clarity- Make Comprehension easier
• Courtesy - Improves relationship
• Consistency - Introduce stability
• Concreteness - Reinforces confidence
• Conciseness- Saves time
• Correctness - Builds confidence
• Credibility - Builds trust

Presentation Skills
In order to prepare effective business presentation,
following steps are required to follow:
• Plan – It is necessary to plan and analyze the audience.
It is necessary to consider Values, Needs, Constraints
and Demographics
• Prepare- Must prepare in advance which needs to be
discussed and deliver to audience.
• Practice- A person needs to practice before giving an
effective business presentation
• Present

Outcome of Effective Presentation
• Better Understanding
• Deliver message effectively
• Satisfaction of customer and clients
• Improve productivity
• Reduce costs
• Improves efficiency

Flaws in Presentation
• Lack of experience
• Lack of practice
• Lack of confidence
• Hesitation
• Ambiguity
• Lack of enthusiasm
• Lack of related material

Effective communication in presentation
• Communicate with a clear purpose
• Create trust
• Create open honest channel of communication
• Repair damaged relationships
• Develop rapport
• Read body language
• Actively listen
• Prepare and deliver interesting interactive
presentations

Technology Improve business
Communication
• Better service delivery to clients and customers
• Technology helps in improving Customer Service
delivery
• It helps in responding to change
• Technology helps in analyzing the data effectively
• In business, it helps in streamlining the internal
processes

Conclusion of Presentation
• In order to give business presentation, it is
necessary to deliver a message and essential
to keep it simple to make the clients and team
understand.
• Keep it realistic
• Confident is necessary for effective business
presentation
• Effective communication

Reference
• De Grez, L., Valcke, M., & Roozen, I. (2012). How effective are self-and peer
assessment of oral presentation skills compared with teachers’
assessments?. Active Learning in Higher Education, 13(2), 129-142.
• Short, J. C., Randolph-Seng, B., & McKenny, A. F. (2013). Graphic presentation:
An empirical examination of the graphic novel approach to communicate
business concepts. Business Communication Quarterly, 76(3), 273-303.
• Mandel, S. (2000). Effective presentation skills a practical guide for better
speaking. Crisp Learning.