Effective Communication - Sample Assignment

   

Added on  2021-06-14

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Running head: TOPIC TopicName of the StudentName of the UniversityAuthor’s note
Effective Communication - Sample Assignment_1
1TOPIC The promotion mix is an important aspect of marketing as it ensures effectivecommunication of the company with the target market. The idea of Infant organic food isinnovative and it will require proper communication plan in order to make the target marketunderstand the utility and the advantage of the product (De Vries et al., 2012). As every parentwants the best for their children it is important to make them understand the advantages oforganic food among the infants (Vinerean et al., 2013). The social media platforms that will beused in the process of communication are: Facebook, Twitter, YouTube and Instagram. All theaccounts will be linked with one another so that if a post is uploaded in one of the platformothers automatically get updated. An audiovisual advertisement will be made which will becirculated in the social media platforms that are mentioned above (De Vries et al., 2012).Facebook: The Company will have their official page in the platform which will have all theinformation regarding the products and how it should be used especially the advantages it hasover the other packaged food items for infants (Vinerean et al., 2013). The company will postregularly in the page with new articles related to kids. The company will also choose for the paidpromotion option and will promote the company and the product among the target market(Ashley & Tuten, 2015). Twitter: this platform will be used to collect feedbacks and understand the views, needs andrequirements of the customers. The company will tweet and re-tweet the conversations will thecustomers and will use this platform to understand the market better (Ashley & Tuten, 2015). YouTube: skipable advertisement will be the paid promotion in Youtube. This is the sameaudiovisual which will be used in all the platforms in order to maintain parity. There will also bebanner ads (Ashley & Tuten, 2015).
Effective Communication - Sample Assignment_2

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