Effective Communication Strategies for Overcoming Barriers in COVID-19 Vaccination Campaign

Business Communication
Assessment 1 – Advertising campaign
Business communication is an activity of exchanging information from one
person to another. In COVID 19, company is focusing on developing the
effective communication plan that ensures the safety and health of customer
and employees.
Challenges and Barriers to effective communication
There are few challenges and barriers to an effective communication
which must be ascertained by government while preventing people to take
vaccination they are as follows:
Physical barriers:
It is one of the effective barriers of communication as people face
difficulty while booking the vaccination slots they even don't know where the
test centres are.
Information barriers:
People are not aware about the effects of vaccine and even they don't
know which vaccine is effective and have side effect.
Emotional barriers:
Emotional barriers is also a barrier to an effective communication
which must be focused by government. People are scared to get vaccinated
and feel that vaccine shots are not effective and they get sick while getting
vaccinated.
Attitudinal barriers:
People also have attitude regarding the vaccine as they feel that
COVID 19 cannot affect their heath and they don't have any chances to get
disease (Mohd Hanafiah, Ng and Wan, 2021).
Cultural barriers:
The Cultural barriers is another challenges to an effective
communication, there are many doctors and nurses who speak in different
language in respect of English. Most of the information related to COVID
is informed in English but people with other culture face difficulty to
understand the information and instruction regarding the COVID.