Effective Communication in Universities: Theories, Barriers, and Strategies

This report discusses the challenges and barriers to effective communication, including language, intellectual, hysterical, organizational, and attitude barriers. It also outlines strategies for overcoming these barriers, such as eliminating differences in perception, using simple language, reducing noise levels, and practicing effective listening. The report then evaluates the barriers preventing students from returning to campus, including physical, financial, emotional, listening, and lack of common experience barriers, and outlines strategies implemented by universities to overcome these barriers, such as proper sanitization, maintaining distance, providing medical facilities, implementing a hybrid system, and providing proper modes of communication.

Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 2............................................................................................................................................5
Discuss some general theories of organisational communication...............................................5
Evaluate the barriers preventing students from returning to campus..........................................6
Outline the strategies your university has implemented to overcome these barriers.................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10


TASK 1
Common challenges and barriers to effective communication
Communication is a medium of exchange of information by one person to another one.
but in the process of effective communication various hurdle arises which hindered the
efficacious of the communication such are as follows:
 Language barrier: It considered as one of the major barrier in effective communication.
As different place have different language which cause hurdle in making communication
because the sender and receiver cannot understand each others language.
 Intellectual barrier: at the time of communication psychological factor plays an
important role because it helps in understanding the message of sender wants to deliver to
the receiver. Lack of intellectual cause problem in delivering the message. There are
certain psychological issues which person faced like speech disorder, stage fear, phobia
etc. which create difficulty in effective communication (Álvarez Jaramillo, et.al 2019).
 Hysterical barriers: it is also consider as one of the major barrier in making
communication. Emotional barrier affects the emotional IQ of individuals which provides
the comfort zone through which person can communicate. The people who have strong
emotional IQ can effectively put their point which they intent to communicate. It is a
combination of emotion and facts certain emotional like anger, humour etc. can affect the
decision making power of the person.
 Organisation's structured barrier: effective communication also hinder due to level of
hierarchy in organisation's: As the information passes through various channels which on
its last channel information either alter or misinform.
 Attitude barriers: It also considered as one of the important challenge while making
effective communication because certain people like socialization while some people like
reservedness which cause hindrance in communication due to their in consider ate
behaviour.
Effective strategies for overcoming communication barriers.

At the time of communication various barriers faced by the individual to overcome from
such challenges an effective strategies are required which consist of the plan and actions. In this
certain strategies are discuss which are as follows:
 Elimination of difference of perception: the university while admitting the student in
university should ensure that candidate are selected for course is appropriate one. They
have command over the language either verbally and expressly. Proper induction class
should be their which in detail mention about the course they are perusing.
 Simple language: the language used in communication should be simple which can be
easy to understand by the students. Emphasis should be made on the legible and clear
words because ambiguous cause the hindrance in communication.
 Reduce noise level: it cause the hindrance in effective communication to overcome from
it proper strategy should be needed so, the university try to focus on the cause of noise
and then take appropriate steps to eliminate the source of noise (Brummer, 2018).
 Effective listening: in communication active and careful listening is essential because it
resulted to effectual understanding of the message which sender intent to communicate. It
can be ensure by the sender whether message understood by the receiver or not only by
cross questioning.
 Simple hierarchy structure: the structure of organizational should be simple. And it can
be possible only by reducing the level of hierarchy because the channel from which
information passed leads to misinform of the information.
INTRODUCTION
The business communication is procedure of transferring of information from one
individual to another externally and internally in the organisation. It represents the effective
interaction between employees and management which assist in attaining the goal of the
organisation. The important part of business communication is the continue flow of information
and the feedbacks which are consider as important in determining the effectiveness of the
communication. Its plays an crucial role in regulating the personnels of the organisation by
directing and controlling their employees. It consider as goal oriented so, while making business

communication certain rules and regulations should be followed. It assist in achieving the aims
of business which improve the goodwill of the organisation (Dahlgaard-Park, et.al 2018). This
report is based on the effectiveness of communication skills in the universities which discuss the
general theories of organisational communication by evaluating the barriers preventing the
students from returning to campus and it also cover the strategies which the university
implemented to overcome these barriers.
TASK 2
Discuss some general theories of organisational communication.
The organisational communication is consider as vast tract which consist of various kind of
communication which are essential to germinate and make connection organisational personnels,
stakeholder and members of the society. With the help of communication individuals and groups
of individuals exchange the information in the organisation. There are various kinds of
communication such as upward, downward communication, vertical and horizontal
communication etc. The effectual communication assist in accomplishing the roles and
responsibility which are related to the tasks. Effective communication take place with the help of
7C's which are made from conciseness, clarity, courtesy, clarity, concreteness, completeness and
consideration. There are certain general theories of organisation communication which are as
discuss below:
 Theory of Bureaucracy: the profounder of this theory was the max weber . As per the
profounder hierarchical approach should be adopted by the member of the organisation
for communicating with top level hierarchy. This theory emphasis on the emotional
factor of the worker as per the theorist for ideal organisation impersonal structure should
be adopted by protecting the worker against the top official of the organisation. It came
from classical school which believe on strict control on workers, by assuring the channels
of command and focus on standardization and specialization at work place effective
communication can be made in the organisation (Keeling, 2018).
 Theory of general system: this theory was developed by the Ludwig von bertalanffly.
As per the profounder organisation should focus on their functions and organizational
functions. Organisation set up in several parts which are inter dependant and related to
each other. If lack of communication takes place in any part can hinder the other part of

the organisation's system. This theory also laid down the prostulates of communication
which states about the transfer of energy, money, labour , resources etc. this theory came
from the system school which emphasis on the researchers should look beyond the
territory of the entity for making effective communication.
 Operational approach towards corporate culture: this theory developed by deal and
Kennedy as per them corporate culture is consider as the important asset of the
organisation. It helps the worker in identifying their work role toward each others.
Supportive functional environment, effective rituals, rights and networks form the
corporate culture. This theory came from the cultural perspectives which emphasis on the
developing of distinct culture of organisation by focusing on competitiveness and growth
of the organisation (Knickmeyer, 2020).
Evaluate the barriers preventing students from returning to campus.
Online education facilitates the students in perusing their education beyond geographical
boundations. It helps the students in managing their with studies along with their part time jobs.
Now the COVID period over and universities restart the offline classes which is resisted by the
students and they wants to continue their study online. In this context university identifies certain
barriers which prevent students to return to the campus which are as follows:
 Physical barriers: It consider as one of the major reason due to which student are
preventing to return the campus because many of student are living far away from the
university which consume their lot of time. By which they don't get time to do extra
activities. As online mode open the gate of several opportunities for those students who
are unable to get admission in the universities because of long distance.
 Financial barriers: it is the main barriers student prefer to online instead of off line
education due to financial barrier also because to live and study in cities of UK is quit
expensive. They spend lot of amount on food and travelling which is expensive in UK
due to which students are worried about their financial commitments. As child care is
costly in UK so, parents are also not favour in offline mode education (Pettinger, 2020).
 Emotional barriers: this is also consider as the major reason which prevent students to
return to the campus because most of the students are of young age and it is not possible
for them to spend whole day in the university because many of them are engaged in part

time jobs. And some students have anxiety regarding their higher education due to which
they become uncomfortable and feels pressurized as concern to their studies.
 Listening barriers: it is consider as the one of the reason which prevent student in
returfing to campus. As in real classroom various distractions took place like ringing of
cell phones, general chattering, late arrival of students etc. which affect the decorum of
the class and creates problem to other students in listening the lecture due to which the
lecture which professors wants to deliver to their students are not take place in effective
manner. While in online mode students can ignore such things by pressing mute button
on zoom (Segumpan, et.al 2022).
 Lack of common experience: this is also a major reason of students to prevent returning
to campus because in real classroom they will interact with so many students which
belongs to different culture and ages which make them nervous. And it cause barrier in
understanding the information which sender sends to the receiver and it hindered the
effectiveness of the communication.
Outline the strategies your university has implemented to overcome these barriers.
There are certain strategies are laid down by the university to overcome from such
barriers which are as follows:
 Proper sanitization: to overcome from physical barrier university take proper steps in
sensitizing the campus regularly. As one of the fear which student have in their mind is
regarding the spreading of the disease by coming into the contact with others students.
 Maintain distance: university make the proper sitting arrangement by which appropriate
distance should be maintained from one student to another student through which there is
less chance of spreading of the disease.
 Medical facilities: university provide proper medical facilities to their students to
overcome from this barriers . As students are concern about their finance if they fall sick
it increase unnecessary financial burden on the student. So in such situation university
provide the medical facilities to their students by making regular check up and proper
medication if required.
 Hybrid system: to overcome from such situation university launch hybrid system. As per
this system students are divided into parts in which half of strength present in the class
while half of the strength take their class through online mode. It helps in removing the

nervousness of student in facing the large number of students who belong to different
culture and ages.
 Alternate class: the function of university take place in alternative days. As it helps to
overcome such barriers because alternate days class helps in breaking the chain of
communication of disease. And it also assist the students in managing their studies and
their jobs (Sng, et.al 2021).
 Proper modes are provided to communicate: as listening barrier consider as one of the
reason which create hindrance in effective communication. To overcome such problem
university provide mic facilities to students and professors so, they can put their point
which they want to address. And lecture record system also introduce in the classroom
which are helpful to students in case of hindrance cause in attending and carefully
listening lectures.

CONCLUSION
It is concluded from this report that communication plays an important role in every sphere of
individual life. As the communication is the exchange of information through which person can
exchange their thoughts, ideals which assist in developing better understanding among the
people which ultimately helpful for the the organization because it leads to effective
communication which helps the organisation in attaining their goals. This report conclude about
the general theories of effective communication which emphasis on the key points which make
an communication effectual and it also conclude about the barrier which the university faced
while restarting the classes on offline mode. Ans at last this report conclude about the strategies
which university implement so, students can return to the campus and they can overcome from
such barriers.

REFERENCES
Book and Journal
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sustainability for small and medium enterprises in the framework of sustainable development—L
iterature review. Business Strategy and the Environment, 28(4), pp.512-524.
Brummer, V., 2018. Community energy–benefits and barriers: A comparative literature review
of Community Energy in the UK, Germany and the USA, the benefits it provides for society and
the barriers it faces. Renewable and Sustainable Energy Reviews, 94, pp.187-196.
Dahlgaard-Park, S.M., Reyes, L. and Chen, C.K., 2018. The evolution and convergence of total
quality management and management theories. Total Quality Management & Business
Excellence, 29(9-10), pp.1108-1128.
Keeling, D., 2018. Management in government. Routledge.
Knickmeyer, D., 2020. Social factors influencing household waste separation: A literature
review on good practices to improve the recycling performance of urban areas. Journal of cleaner
production, 245, p.118605.
Pettinger, R., 2020. Introduction to management. Bloomsbury Publishing.
Segumpan, R.G. and Zahari, J.S.A. eds., 2022. Mixed Methods Perspectives on Communication
and Social Media Research. Taylor & Francis.
Sng, K., Au, T.Y. and Pang, A., 2021. Social media influencers as a crisis risk in strategic
communication: Impact of indiscretions on professional endorsements. In Social Media
Influencers in Strategic Communication (pp. 68-87). Routledge.