This presentation discusses effective employee relations strategies, theories, challenges and case study of McDonald's. It emphasizes the importance of building a strong employee relations strategy, involving team members, and encouraging effective communication among team members. The presentation also covers the unitary and pluralistic perspectives on employee relations, as well as challenges such as conflict management, wage issues, workplace discrimination, and safety at work. The case study of McDonald's highlights how the company boosts performance and productivity by conducting rewarding programs and aligning them with business strategy.