The effective globalization and interconnection

Running Head: Amazon and the COVID-19 pandemic

Amazon and the COVID-19 pandemic 2
Executive summary
The effective globalization and interconnection of the business environment over the last decade
due to technological advancements; has made the global economy more vulnerable to the
COVID-19 pandemic more than ever before. Heavy losses have been incurred by business
owners and the investment community all over the world. Additionally, global supply chains are
a higher risk of disruptions and will continue to increase depending on the geographical spread
of the virus. The focus of this report will be Amazon; the largest online retailer in the world. The
theme of the paper will be to analyze the backbone of Amazon’s business activities relative to
the pandemic. This will be done by illustrating the mission and vision statement, SWOT and
value chain analysis, moreover the impact and potential mitigation strategies will also be
depicted as well as the available opportunities for Amazon during the pandemic.

Amazon and the COVID-19 pandemic 3
Contents
Introduction......................................................................................................................................4
Amazon mission and core values....................................................................................................4
Amazon’s SWOT analysis...............................................................................................................5
Value chain: Amazon......................................................................................................................7
Financial position: Amazon.............................................................................................................8
The strategic situation......................................................................................................................9
Expected impacts of the Pandemic on Amazon............................................................................10
Potential mitigation strategies........................................................................................................10
Opportunities available for Amazon..............................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Amazon and the COVID-19 pandemic 4
AMAZON STRATEGIC SITUATION RELATIVE TO THE COVID -19 PANDEMIC
Introduction
The dramatic spread of COVID-19 which is mostly referred to as the coronavirus has
become a serious threat to the investment and business community all over the world. Moreover,
the effective globalization and interconnection of the business environment over the last decade
has made it more vulnerable to the pandemic more than ever before (Reeves et al, 2020). The
global supply chains are a higher risk of disruptions and will continue to increase depending on
the geographical spread of the virus. This will eventually lead to huge revenue loss impacting the
global economy negatively which could have a ripple effect and causing another a global
financial crisis in the long run.this begs for companies and organizations to adjust their business
activities to control losses and remain relevant in their respective markets(Fernandes, 2020).
Therefore, this report will address this context from Amazon Inc. perspective which will be
essential in illustrating its strategic situation relative to the COVID -19 pandemic
Amazon mission and core values
Amazon was established by Jeff Bezos in the mid-90s as an online retail shop at an era
where globalization was ineffective. However, the development of the mission, vision and core
values for the company, played an integral part in the company’s ultimate success.
Mission statement- “We strive to offer our customers the lowest possible prices, the best
available selection, and the utmost convenience”
Vision- “to be Earth’s most customer-centric company, where customers can find and
discover anything they might want to buy online.”