Effective Integration of Drax Technology and Services

Running Head: EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
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1EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
Executive Summary:
Drax Group is often coined as a pioneer is the road of constructing sustainable business
models of operation. With its technology and service avenues it has eventually captured large
chunk of the power generation and safety awareness market. The company though being
relatively traditional with its excellent growth records in the past is facing certain challenges in
its current operational scenario. This report will basically analyze, evaluate and synthesize on
how Drax can help sustain its business position and continue to the lead the market with its
innovative working strategies and by integrating both the platforms that is Drax technology and
Drax services. The existing organization structure, the hierarchy of operations, the existing
political condition of the region, its impact on the business, the working and operational
flexibilities along with the managerial decisions and strategies will be closely analyzed to
understand how Drax is managing it overall business operations and building up its sustainable
development business model. It will also highlight on the aspect of how the UK Funded
Knowledge Transfer Partnership (KTP) will help Drax develop its expertise and help the
organization achieve its business goals (Baruch, 2015). Along with these certain core
recommendations will also be presented in a specific and well defined manner to help the firm
sustain it position and rather strengthen it with the passing time.

2EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
Table of Contents
1. Introduction:.............................................................................................................................3
2. Discussion................................................................................................................................4
2.1 Organizational Culture:.............................................................................................................5
2.2 Power and Politics:....................................................................................................................8
2.3 Agile ways of Working:.............................................................................................................8
2.4 Change Management:..............................................................................................................10
3. Conclusion:................................................................................................................................14
4. Recommendation:...................................................................................................................15
References:....................................................................................................................................16

3EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
1. Introduction:
Drax Group incorporates two primary segments that are Drax technology and Drax
Services. Drax Technology is a dynamic and innovative company with years of experience
in alarm management. The primary focus is to help organizations in healthcare, and varied
other corporate and financial sector maintain and upgrade their fire alarm and safety
management strategies to insure the company from such external risk and crisis (Website,
2019) Darx Services is an independent maintenance service provider which is uniquely
meant to provide unbiased and very useful life safety and security advice including services
like fire alarm maintenance and various other external risk management services across UK.
Drax group has existed in the business market for twenty years or more. However in the
recent years the business experts have noticed certain stagnation in its growth prospects.
Thus the company has lately realized that to remain relevant in the market, they need to
better innovate their technologies , strengthen their services and altogether integrated their
two separate platforms to emerge as a one stop business solution for its target customers.
Thus this report will specifically analyze and evaluate how Darx stands by its organizational
culture, the impact of the existing power and politics and how exactly its impacting the
internal and external business environment of Drax group, the existing organizational
structure, how varied strategies relation to employee retention employee welfare, product
innovation and such other relevant business strategies are impacting on the performance of
the firm, the innovations and development of their working strategy bringing positive
developments like sustainable business operation and what are the future business prospects
that Drax Group can take into its consideration for ensuring the overall business success of
the brand.

4EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
Discussion
Drax completely stands by the notion of sustainable development of business operations
which in turn incorporates the aim of achieving overall economic, social and environmental good
as a larger picture of the Group’s strategy. The journey of the success it definitely not easy
however worth analyzing, for better understanding of the current challenges that the organization
is facing, what innovative approach can be observed, how it would affect both the platforms that
is Drax Technology as well as Drax Servies and most importantly it will analyses on the impact
of integrating both the platforms. Drax Technology is an independent provider of fire protection
and alarm management technology solutions. It has established itself as one alarm management
solution for any event, or occasion to ensure a proper and remote connectivity of this protection
technology using artificial intelligence and varied other high end technological support. While
Drax Services is considered as an independent maintenance provider ensuring fire alarm
maintenance, fire-risk assessment and fire alarm maintenance across UK which would
ultimately ensure proper management of the safety operations of schools, offices, hospitals or
any organization under the care and concern of experts. The company experts have recently
endured certain core marketing and operational challenges, which have made the firm, rethink
about its business and operational procedure. In order to survive and grow in this increased
competitive market, Drax Group has collaborated with the UK funded Knowledge Transfer
Partnership, which would allow the firm to get expert assistance from the computer science
technology experts who have been associated with the University of Bedfordshire (Webb, 2015).
This necessary step has been observed because the management believes that both Drax
Technology as well as Drax Services has potentials to emerge as the best in the market. However
it requires the right amount of guidance and support from the experts who would help in better

5EFFECTIVE INTEGRATION OF DRAX TECHNOLOGY AND SERVICES
analyzing the market conditions, help the firm develop potential market strategy, check the
present working practices of the firm and necessarily bring in the required changes.
2.1 Organizational Culture:
There is no doubt on the notion that organization culture largely defines the very attitude
of the organization, the image it intends to build in the society and how exactly it wants its
employees to behave and maintain the work culture of the organization. (Krishnan, 2013)
Organizational culture can be analyzed by following Schein’s 3 levels of culture which
encompasses: Artifacts and Behavior. This comprises of every minute details which is easily
visible to any outsider for instance the dress code of the organization, the formalities the physical
layout of the whole organization, then comes the norms and values of the organization which
are also crucially important to an organization’s culture and finally comes the underlying
assumptions of the organization on which it centrally operates (Hogan and Coote, 2014). Drax
completely stands by the notion of promoting social good. The concept of Organizational culture
is incorporated in the company’s beliefs, values, actions and the behavior of its members
(Dhondt,et al. 2017). Several social theorists like Edgar Schein have time and again emphasized
on the aspect of how a positive organizational culture can help the organization achieve the
maximum. Thus going by the theories of varies social scientist the first and foremost step in
bringing the required cultural change in an organization is to first identity the core believes and
aspirations of the concerned organization. For instance in case of Drax Group, where there are
two separate platforms like Drax Technology and Drax Services. Drax technology has a
completely different cultural orientation compared to its service counterpart. Drax technology is
a highly depended on technological innovations and incorporations while Drax services is a labor