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Effective Interrelationships Between Different Functional Departments | EE Limited

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Added on  2020-02-17

Effective Interrelationships Between Different Functional Departments | EE Limited

   Added on 2020-02-17

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Effective Interrelationships Between Different Functional Departments | EE Limited_1
ContentsIntroduction .....................................................................................................................................4Task 2a: ...........................................................................................................................................5Compare how EE Limited and another competitor of your choice apply the various elementsof the extended marketing mix to the marketing planning process to achieve businessobjectives.....................................................................................................................................5Task 2b:............................................................................................................................................8Produce a marketing plan to meet EE’s marketing goals and objectives....................................8Executive summary: ....................................................................................................................8Company overview: ....................................................................................................................8Current market analysis: .............................................................................................................8Objectives: ................................................................................................................................11Strategy .....................................................................................................................................11Segmentation, target and positioning (STP)..............................................................................12Tactic and action .......................................................................................................................13Budget: ......................................................................................................................................14Control: .....................................................................................................................................14Conclusion ....................................................................................................................................15Reference ......................................................................................................................................16Task 1 (Power Point presentation plus Speaker Notes).................................................................17........................................................................................................................................................17........................................................................................................................................................18Concept of marketing, including current and future trends.......................................................18Overview of the different marketing processes.........................................................................20Key roles and responsibilities of the marketing manager at EE Limited..................................202
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Marketing influence and interrelates with other functional departments of EE Limited..........22The values and importance of the marketing role in the context of EE Limited.......................22The significance of having effective interrelationships between different functionaldepartments of EE Limited........................................................................................................233
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Introduction EE limited and related essential marketing strategy and concepts are discussed through thisreport. Current market strategy of EE has been evaluated through the extended marketing mix.Better marketing strategies and tactics are recommended through the extended marketing mixtool and its components. The current market situational analysis has been done over EE limitedthrough PESTLE analysis and SWOT analysis. Internal analysis of the organisation is alsoconducted. Marketing objectives and related goals of EE limited are discussed through thisdocument. Segmentation, target and positioning (STP) strategy has been conducted over EElimited. 4
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Task 2a: Compare how EE Limited and another competitor of your choice apply the variouselements of the extended marketing mix to the marketing planning process toachieve business objectives.Within the marketing planning the extended marketing mix has been an essential for themarketing planning and its success. The marketing mix has been an important factor within themarketing planning process. The combination of the marketing activities is dependent on thetools of the marketing. In the first stage of the development of marketing mix it has beenconducted on four Ps. The four Ps of the marketing mix were used to define the tools which arerelated with the product. Later with the increasing demand of the service sector the marketingmix has been developed with other Ps which are related to the services. These Ps are called asthe extended marketing mix. With the marketing mix organisations can review and define themain issues within the marketing planning. The tools and components within the marketing mixused for identify these issues which can be effective for the marketing planning. (Worley, andLawler, 2010)Marketing planning of EE limited: Services/Product: product has been referred as the set and the combination of different productswhich are purchased by customers. The products or the services are used to attain the satisfactiondegree of customers. The EE limited has been a service provider of the voice transfer. Theproduct has been used for connecting the people with each. Another service delivered by EELimited is the internet service. In form of 4G and 3G the internet connection is being providedby the service provider. The customers purchase a contract plan for the internet service or simcard over the voice call services. (Murphy, 2010)Price: it has been the main thing in the determination for buying. The 4G plans have more pricesthan the 3G plans. The premium is demanded for the premium services. 5
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Place: the place is the methods which are used for delivering the product or services to thecustomers. There are three methods which are used by the EE limited to make the marketing ofthe products – through intermediary, sales staffs, and direct methods. The organisation has beenusing the company websites for making the services available to the customers. The customerscan choose their preferred services and products like phones, other mobile and internet hardwareaccessories through the website. (Worley, and Lawler, 2010)People: the personnel and their skills are important for the success of EE limited. The managers,staffs, technical staffs etc. are the people within the EE limited. The skills and the competenciesof these staffs are the representation of the services and products of EE limited. Process: process is the steps which are followed in providing the services. EE limited maintainstheir processes and monitor the services for making easier access of customers. Physical evidence: the physical evidence creates an image of the organisation and its products inthe mind of the customers. Through the constant flow of the services EE limited make betteraccess of the services. (Murphy, 2010)Promotion: through the promotional tools the organisation maintains the customers relationship.EE limited uses internet tools for their promotional activities. The marketing mix of Virgin Group:Virgin Group is doing business in the similar sector like EE Limited. Product: different features of phones are offered by the Virgin Group. The organisation alsooffers communications plans for mobiles to the customers. There are wide range of productsapart from the mobile communications which are placed by Virgin Group. (Wilson, Zeithaml,Bitner, and Gremler, 2012)Prices:the prices of the virgin mobile are of medium price. The prices of the plans are dependenton the services and quality offered. Promotions: Virgin Mobile makes different approaches in their promotions. Through theinternet, T.V., magazines, etc. they place their products to the customers and markets. 6
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