Effective Marketing Strategies Report

Running Head: MARKETING
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MARKETING

MARKETING
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Executive summary
Effective marketing is known as the long-term forward looking method to planning with
objective to achieve the sustainable competitive advantage. It includes the analysis of the
organization strategies situation for the formulation, evaluation, and selection of the market
oriented viable position which contributes to the organization targets and marketing objectives. It
lays out the target market and value the proposition which offers the base according to the
analysis of the opportunities within the market. This report covers the discussion about the
organic vegetables of the John Beckett. It analysis the situations of the market in which his
business can get high level of success through the appropriate application of the strategies.

MARKETING
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Table of Contents
Executive summary.........................................................................................................................1
Advice to John.................................................................................................................................3
SWOT analysis................................................................................................................................3
Marketing mix for the John Beckett................................................................................................5
Porter’s generic strategies................................................................................................................7
Marketing strategies.......................................................................................................................10
Appropriate strategy......................................................................................................................11
PESTLE analysis...........................................................................................................................12
Advantages and disadvantages......................................................................................................13
Target market.................................................................................................................................13
Different innovation.......................................................................................................................14
Conclusion/recommendations........................................................................................................14
Bibliography..................................................................................................................................16

MARKETING
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Advice to John
Effective marketing strategies are very important to target the particular customers that help to
focus on the main benefits. This is based on the customer’s point of view, interest, and delivered
within the appropriate time which customers like to be attentive and interested with the messages
which delivered. Effective marketing is known as the approach in which businesses use the
marketing and employees efforts to capitalize on the strength and opportunities. This helps to
make product competitive within the target market. The business of the Mr. John is of the
organic vegetables. He grows all the organic vegetables. He is dealing in the fresh and quality
vegetables but facing the issue regarding the desired sales. Many marketing operations have been
tried by him to improve the sales like opening the stall in market, and leaflet distribution. These
kinds of effort have not brought the desired outcome. Effective marketing can be applied to
improve the sales of business. It should use the social media as the effective methods of
marketing to enhance the sales of business. It will help to create the awareness in customers
mind. This is known as the effective marketing method which is result oriented and less
expensive.
SWOT analysis
 Strength
The strength of the John Beckett is his own organic vegetables. Vegetables of the John Beckett
have the good quality and have the prospective to sell the product in the market of UK. In UK
organic vegetables are within the fashion and people prefer the organic vegetables compare to
the traditionally grown vegetables. The organic vegetables of the John Beckett are more
profitable than Vitamins, Fiber, Minerals, and keep up the high level of nutrition’s for the long
time. The vegetable products provide the more energy to the individuals by consuming the small
levels of the chemical and toxics which are harmful for the human body (Shrestha, Shrestha,and
Pandey, 2014). There are many clear and renowned benefits of the organic vegetable production
which help to increase the sale of the John Beckett as beneficial for the environment. The
product of the John Beckett organic vegetables is the high valuable sector with the potential
regarding the high profitability.