Effective Marketing Concept - Doc

Introduction
Marketing concept is the effective
and the suitable working process
concept for the firm to maintain
their sales procedure. The paper
provides effective reflect on the
course.

Marketing
 The action of promotion as well as selling of the products or
services
 It is the process that company does to attract their customers
 Ultimate goal is to match up the product with the consumer
needs1
 Marketing theory helps to understand the various process of
marketing and selling within the field
 Marketing mix is the theory of marketing which have four
elements product, place, price and promotion1 For T Kautonen, M Gelderen and M Fink, "Robustness Of The Theory Of Planned Behavior In Predicting
Entrepreneurial Intentions And Actions" (2015) 39(3), Entrepreneurship Theory and Practice.

Continued...
 Product is the item that is being sold by the organization to
fulfill the needs of the consumers
 Price is the process which is the cost of the product regarding
the production process
 Place is the distribution of the product to make it available for
consumers
 Promotion is the integrated marketing communication
campaign used by firm