Effective Communication in Marks & Spencer

The assignment discusses the significance of effective communication in Marks & Spencer, highlighting its impact on teamwork, conflict resolution, and employee skill enhancement. It also touches upon the importance of communication theory in organizational development, making it a valuable resource for students and professionals alike.

Effective Team Working and
Communication

Table of Contents
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Effective team work required to manage and maintain by company in proper manner in
order to gain accurate income and profitability. A team made up with the help of two or more
people who are performing work together in reaching with desired goals and targets in better
way. In an organisation, effective team can lead towards enhancing an employees motivation and
business productivity properly (Cardon and Marshall, 2015). The report is based on Marks and
Spencer which is international supermarket company and mainly deals in variety of goods and
services in the large market place. The main motive is this assignment is to analyse relevant
theories which are associated with group dynamic, team working and communication within
workplace.
MAIN BODY
In an organisation, effective team work is an essential factor for any company's success
and growth. There are different advantages of team work which help them in increasing
motivation level among employees in better manner. It is required for organisation is to allow
companies to be productive and operative business functions effectively. Along with this, the
effective communication is vital to every organisation and it will help in various ways.
Communication will play an important role in product development, customer relationship,
employees management and administration that are assist in smoothly run of business concerns.
If staff members are informed and engaged so that employers can interact with other associations
which are likely to be stronger and effective.
In addition to this, Marks and Spencer manage and maintain effective communications
which assist them in establishing clear expectations for staff members and gain customers
attentions in proper manner (Riley, 2015). For employers and managers, it is required to
motivate them towards gaining products and services. As per the life experience, firm employer
or manager need perform work on enhancing communication skills among each other. This is
necessary for company is to develop and make effective interaction level between each and every
staff members in proper manner. The main duty and role of company manager is to discuss
important points with their employees and staff member related to introducing new strategies and
policies. If they communicate with their workers in positive way so this will increasing their
understanding level and build strong connection with them. Along with this, an organisation
manager try to listen all issues and problems related to employees appraisal, communication gap,

development and training requirements. A manager perform role in communicating which assist
them in increasing coordination and cooperation level between each employee. This is required
for firm employer is to perform all business operations and functions effectively without any
distractions.
Employers communicate with employees in various situations-
 At the time of decision making employers communicate with the employees to take
certain decisions and provide immediate solution to avoid risk of failure of business.
 To carry the business operations successfully employer needs to communicate with
employee by providing certain training and guidelines to carry the work effectively.
 When in case of failure or risk facing by the company it leads to communicate with each
other to effectively work and helps in avoiding risk and attaining goals.
Different methods of communication such as verbal communication in the form of
meeting could be addressed to properly communicate with employees and avoids
misunderstanding and misconception.
Workplace communication and performance of employers can be improved
Communication skill is essential factors of productive workplace which allow employees
to work together in better manner. The businesses owners can do well in hiring the workers who
have required skills and knowledge which are necessary for performing job roles within the
workplace. The company manager can improve their employees performance by providing them
effective training and development sessions within the workplace (National Research Council,
2018). They are conduct different activities and events where all the employees are perform their
functions together through this they can easily interact with each other and time for know their
peers or colleagues. For analysing employer performance within the workplace so they need to
determine their weakness and try to focus on that area. If they improve their employees
performance so they can easily get desired goals and target within an organisation. Along with
this, it is required for company employer is to examine and analyse their each employees
performance and how they can use this on getting income or profitability (Mundt And et. al.,
2015).
In addition to this, they should concentrate on resolving major issues and problems that
may arise in an organisation and reduction in communication. As per the results, communication
is essential to effective part of each company that can build and develop strong relationship

among employees. With this, they can easily perform any activity and function by good
interacting with each other. Employees performance can be improved when both managers and
the employees understand where they and where they required to go for reaching with desired
goals which is set by organisation (Bowers and et. al., 2018). Also mangers and employees
should have open communication where all the teams members need to be encouraged to
interact with everything from progress, expectations and deadlines. For satisfied their employees,
they should develop and create positive environment in the work place in which they are
motivated to perform work or task which are given by company managers.
Different theories:
In this, Group Dynamic Theory describe that how a person behave within the system. A
large group are considered systems, system theory which assist them in begin to understand and
evaluate group dynamics. System theory includes understanding the group dynamics is more
difficult procedure that can be used by some of the organisation because this will help in
effectively perform team functions and activities in better manner in order to reach with desired
goals and objectives (Valentine, Nembhard and Edmondson, 2015). Instead, group dynamics is
the best understanding by combining and integrating the characteristics of each group members
in better manner, how each group members activities and actions. This theory will help
organisation in performing different functions and activities among team members for gaining
higher income and profitability effectively.
Group dynamics greatly helps in team building at marks and Spencer which helps in
properly integrating and coordinating of work and leads the respective company to realise its
objective of increased sales. It also leads to open communication as every one in the team talks
and listens carefully to each and every one. Employees connect with each other and not just with
the team leader. It also helps in quick quick conflict resolution and leads to communication
within all team members.
The team working related theory is Tuckman's Teamwork Theory which can be used
for describing the working into team of social psychologist. This theory is important because this
will help in identify the facts of groups which does not start off fully formed and functioning. In
this, team are advise through clear defined stages, from their innovation and creation as groups
of a single person, task concentrated team which help them in reaching with desired goals and
targets effectively. The Tuckman's teamwork framework is the best illustrated on the graph

which demonstrate the connection between group relationship and task focus. It is used for
managing and maintaining all team members performance that can help in getting desired
income and revenue against major competitors (Harris and Sherblom, 2018). This theory can be
applied within the company where they mainly focus on the way where team tackles a task from
initial formation of the team with the help of completing defined task. There are four phases of
Tuckman's Teamwork Theory that are described as under: Forming – It is the first stage of team development in which individuals have not change
together in better manner. Each and every person are busy in analysing and finding their
place in the team, sizing each other. Firstly, they are offer advices on beginning the new
team, on the other hand, second will assist current or existing team in the organisation.
This will help Marks and Spencer company in developing effective team who are
communicate effectively with other employees while doing work and reaching with
potential targets. Storming – Most of the people start to see themselves as being a part of a team or group
within an organisation (Boies, Fiset and Gill, 2015). However, at each stage, they are
facing some issues and challenges and the team leader about certain things as what the
team is doing in performing function in the firm. As per the analysis of this specific stage,
the conflicts and conformation specify this stage as different level. It may results in some
losses of performance and mainly concentrate on the work or task. Norming – This is the stage where team members start to come together, formulating
procedures, developing ground rules and regulations, clarifying the issues or problems. In
this stage, all the team managers roles and responsibilities are clear and accepted in better
manner. Smaller decisions may be delegated to a single person and small teams within
the large groups. This stage describe how teams are engaged with fun and social
activities. An organisation leaders are provide various facilities which help them in
smoothly run of business functions and operations effectively. Performing – It is the last stage in which they are focus on enhancing both the work or
task, and on team relationship, it integrated to offer specific strategy and policy.
Performance is delivered through large number of people who are doing work effectively
together within an organisation. With the help of this stage, company manager can easily
build and develop appropriate team in the workplace and it assist in developing

performance of team or group members (Binder, 2016). The employer help the firm in
sustain and retain the performance of an organisation in effective manner. This team has
been shared vision and mission and are able to stand its personal feeling where no
references and participation from the leaders. They are mainly focus on over achieving
goals and the team develop most of the decisions against the criteria on which leaders are
agreed in the workplace. With the help of this theory, Marks and Spencer team are able to
do work towards reaching with potential goals and targets in better manner. It will attend
the relationship, style and procedures issues along with the major ways. In an
organisation, team members are required to delegated work or tasks from the leaders.
This will assist them in managing and maintaining all team operations and functions
along with reaching with desired objectives.
Communication theories:
Communication theories is way to adopt effective use of system to interact within
organisation to proper feedback and made proper understanding in organisation. So
communication theories play a crucial role in organisation to achieve its objectives and goals in
Marks & Spencer. There are different theories that work on effective sharing of information
within organisation and these are as follows:
Development theory of communication:
This theory of communication focus on importance of communication that there is no
development of organisation and employees without proper communication. In this theory there
is no restrictions regarding communication over state and other channels. There is liberal way of
communication over every channel in Marks & Spencer so that it can produce such results that
are beneficial for both employees and organisation. In media it assist political, economic and
social aspects socio-psychology is a chain of psychology that studies about individuals in whole
society. It based upon individuals and rely upon scientific approach that produce theories of
social behaviour and communication. It generates insights about individual and society also in
marks & Spencer . Social exchange theory based upon that social action is result of personal
taste and preferences to maximise benefits and reduce cost with help of communication. The key
component of this theory exchange about predictions about good relationships between persons
so that they can give their best to Marks & Spencer. In this theory main motive behind that assist
media to target the whole population. Communication enable to serve masses without

discrimination and help in genuine feedbacks. There is no proper agenda of communication in
Marks & Spencer. Communication is develop critical consciousness which helps in self
responsibility, conscience and judgements in Marks & Spencer that assist in organisational
growth and development. Communications use in all areas such as political and economic and
social changes with help in overcome to difficulties. Development communication process have
need to adjust which helps to improve communication gap in Marks & Spencer. Development of
different strategies that make concept broader and more participatory. Implementation of this
theory helps in overall development of organisation. It helps in international development
assignments, to become a catalyst to become a successful project. Communication theory helps
to organisation communication gap that exist between employees that creates hurdles in
organisation goals and objectives. Communication enables to deal effectively within Marks &
Spencer to achieve sole objective that is generation of revenue. Communication creates a brand
value and grab a large market share.
CONCLUSION
From the above described report, it can be analysed that effective team work required to
manage and maintain by company in proper manner in order to gain accurate income and
profitability. They need to enhancing communication in the workplace which assist in reducing
conflicts and disputes that are occurs in an organisation. On the other hand, they are provide
training and development session where this will enhancing employees skills and knowledge in
better manner.

REFERENCES
Books and journals
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication. 52(3). pp.273-293.
Riley, J.B., 2015. Communication in nursing. Elsevier Health Sciences.
Valentine, M.A., Nembhard, I.M. and Edmondson, A.C., 2015. Measuring teamwork in health
care settings: a review of survey instruments. Medical care. 53(4). pp.e16-e30.
Harris, T.E. and Sherblom, J.C., 2018. Small group and team communication. Waveland Press.
Boies, K., Fiset, J. and Gill, H., 2015. Communication and trust are key: Unlocking the
relationship between leadership and team performance and creativity. The Leadership
Quarterly. 26(6). pp.1080-1094.
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
National Research Council, 2015. Enhancing the effectiveness of team science. National
Academies Press.
Bowers, C.A. And et. al., 2018. 12 Team Performance in Automated Systems. Automation and
human performance: Theory and applications, p.145.
Mundt, M.P. And et. al., 2015. Effects of primary care team social networks on quality of care
and costs for patients with cardiovascular disease. The Annals of Family Medicine.
13(2). pp.139-148.
Oetzel, J.G., 2017. Effective intercultural workgroup communication theory. The International
Encyclopedia of Intercultural Communication, pp.1-5.